Hair and beauty retail and in-store salon

Strategic sales and marketing advice, content creation, product development and launch strategies for a variety of companies including residential and senior living provider, LDK, leading retail brand Price Attack, tech safety company JointAction and investment company PWF. In 2018, Australian fintech company Timelio contracted me to rebrand and reposition their company to better target their market and create a digital marketing strategy to target direct investors, fund investors and supply… Show more Strategic sales and marketing advice, content creation, product development and launch strategies for a variety of companies including residential and senior living provider, LDK, leading retail brand Price Attack, tech safety company JointAction and investment company PWF. In 2018, Australian fintech company Timelio contracted me to rebrand and reposition their company to better target their market and create a digital marketing strategy to target direct investors, fund investors and supply chain buyers. I have also consulted on rebranding, product marketing and go-to-market strategies for RACV-owned Intelematics, developing a global marketing strategy for their new SAAS and MAAS product suite. Show less

I was in the fortunate position of leading the Melbourne McCorkell team delivering excellent service for valued clients including Xero, Thermo Fisher Scientific, Australia Post, Equip Super, AIG and John Wiley & Sons.

The role was responsible for managing the marketing function, seeking revenue opportunities and managing the brand for emerging Australian technology company Optalert. Although the business started in the mining and transportation industries, while employed at Optalert the company increased their global reach to work with the airline industry, automotive manufacturers, railways, professional sport and clinical trials within the pharmaceutical industry.

Developed award-winning world-first event connection hub. Spare Ticket was a platform created to buy, sell and share tickets to concerts, festivals, shows, tennis, cricket, footy, theatre and more. Launched December 20, 2010, SpareTicket.com.au did not charge fees to buyers or sellers and did not allow mark ups on tickets eliminating the opportunity for ticket scalpers to profit from another artist's event.

The role was responsible for managing the customer-facing marketing communication, corporate marketing and branding functions for Top 50 ASX-listed freight transport company Aurizon - formerly known as QR National. Based in the Brisbane head office, this position was initially responsible for managing advertising, marketing communication collateral across the enterprise, campaign management, the rebranding of assets across Australia and developing a strategic approach to brand across the whole… Show more The role was responsible for managing the customer-facing marketing communication, corporate marketing and branding functions for Top 50 ASX-listed freight transport company Aurizon - formerly known as QR National. Based in the Brisbane head office, this position was initially responsible for managing advertising, marketing communication collateral across the enterprise, campaign management, the rebranding of assets across Australia and developing a strategic approach to brand across the whole of business. The position transitioned to become focused on customer acquisition and retention strategies. with direct responsibility for tender proposals and all customer marketing communication materials. Show less

Contracted to manage the brand launch of new Sunshine Coast and Moreton Bay regional area water and sewerage business, Unitywater. Developed integrated marketing communication campaign for the business which ran in market from April – July 2010. Responsible primarily for the external brand advertising but worked closely on all aspects of the brand including internal communication, the account (bill) development – including look and feel and legislative requirements and policy, uniforms… Show more Contracted to manage the brand launch of new Sunshine Coast and Moreton Bay regional area water and sewerage business, Unitywater. Developed integrated marketing communication campaign for the business which ran in market from April – July 2010. Responsible primarily for the external brand advertising but worked closely on all aspects of the brand including internal communication, the account (bill) development – including look and feel and legislative requirements and policy, uniforms, signage, office fit out, stationery, sponsorship and corporate collateral. Show less

Managed Marketing Operations across Brisbane City Council, Australia’s largest Local Government Authority. Primary liaison with Lord Mayor’s Office for approval of all marketing and communication collateral produced across Council.Delivered important efficiencies across Council marketing activity to create significant savings, including:• Development of system to deliver online Work in Progress reporting across the more than 100 marketing staff working in Council. • Development… Show more Managed Marketing Operations across Brisbane City Council, Australia’s largest Local Government Authority. Primary liaison with Lord Mayor’s Office for approval of all marketing and communication collateral produced across Council.Delivered important efficiencies across Council marketing activity to create significant savings, including:• Development of system to deliver online Work in Progress reporting across the more than 100 marketing staff working in Council. • Development and delivery of marketing induction program for new team members• Leading the strategic agenda for the engagement and ongoing professional development of of the more than 100 marketing staff working in Council• Acting as the primary liaison and manager for all supplier agencies to Council including strategic advertising, graphic design, master media buying marketing communications, and community engagement.• Development of strategy for relocation of City Hall staff and suppliers. Show less

Managed multi-million dollar accounts for award-winning Brisbane-based mid-sized Public Relations consultancy. Responsible for media, marketing and reputation management for Australian organisations including Greyhound Australia, Integral Energy, Brisbane City Council, Meridien (property developers) and Australian Reef Pilots and Helicopters. Responsible for whole of marketing and communications functions for Daydream Island Resort and Spa.

Managed the Townsville-based Federal Government Authority’s Communication Program, leading a team of 15 media, marketing, graphic design, communication and publications staff for the Great Barrier Reef Marine Park covering a reach of the Queensland coast from the far northern tip south to Bundaberg and including all islands within the Marine Park’s catchment.