Provided turn-around and complete business solutions consulting for companies $5-$20 million. The position entailed a complete review and teardown of the company to discover where it was losing money, then working directly with ownership/sr management, developed and implemented a turn-around plan which could then be maintained by internal staff. I would remain on retainer for a brief period to assist with questions or other needs.

2000 – 2012 and 2014 to dateInternationally awarded marketing communication agency. Developed B2B and B2C business and marketing strategies for clients with combined revenues in excess of $1B. Provided diagnostics of business and marketing challenges, implementation of strategic and tactical plans to increase brand awareness, optimize operations and expeditiously bring about revenue and market share growth while reducing costs. Utilized in-depth identification and… Show more 2000 – 2012 and 2014 to dateInternationally awarded marketing communication agency. Developed B2B and B2C business and marketing strategies for clients with combined revenues in excess of $1B. Provided diagnostics of business and marketing challenges, implementation of strategic and tactical plans to increase brand awareness, optimize operations and expeditiously bring about revenue and market share growth while reducing costs. Utilized in-depth identification and optimization of growth opportunities by leveraging product/market data and analysis, performing brand recognition and communication audits, audience perception assessments, reviewing overarching marketing strategies, and operational and budget allocations.• Molded visionary business and marketing strategies from in-depth data analyses• Established tactical implementation tactics plans• Streamlined marketing operations• Maximized ROI on marketing budgets• Established brand standards• Shaped performance metrics • Built high performance teamsTop Accomplishments:• Designed marketing strategies and innovative public relations plans that grew restaurant franchisee to over 50% market share within a 2-year period while achieved top community honors.• Championed marketing strategies that elevated customer satisfaction to 65%, improved sales by 24%, led to web traffic growth of 18%, and reduced marketing spend by 12%.• Created rebranding strategy and implementation, resulting in mortgage industry business experiencing a measurable rise in brand recognition from 0 to 80% in one year. Show less

Not-for-Profit Retail Trade Association of "at-retail" companies, our members are entrusted with delivering exceptional sales, marketing and service support to B2C manufacturers and retailers across all sectors, channels and countries involved in the retail industry. We have put in place an accredited certification program and are building out a significantly enhanced online workforce training system for members. These programs, when utilized, provide validation of company and workforce… Show more Not-for-Profit Retail Trade Association of "at-retail" companies, our members are entrusted with delivering exceptional sales, marketing and service support to B2C manufacturers and retailers across all sectors, channels and countries involved in the retail industry. We have put in place an accredited certification program and are building out a significantly enhanced online workforce training system for members. These programs, when utilized, provide validation of company and workforce capability and training — key business indicators deemed critical in the coming years.Played key leadership role in restructuring business operations, membership platform and fees, budgets and annual conference. Drove brand redevelopment, and repositioning of association. Developed and managed e-commerce capabilities, redesign of website and all marketing, publicity and media programs and materials. Developed on-going strategic, branding, marketing, communication and trade, public, and community relations plans. Managed implementation of key programs and systematic updates designed to drive brand reputation, new revenue and global membership growth within established budgets.Key Accomplishments:• Increased brand awareness by 65%, revenue 11%, profitability 7% and recovered poorly targeted paid advertising of $70K+.• Increased media reach and engagement by over 600% through publication of articles, press releases and broadcast and public speaking opportunities.• Analyzed new and existing products/services and created new, innovative programs that drove moved association from RED to BLACK in 8-month period. • Presented complex information, data and ideas to international marketplace, with 72% increase in membership interest. • Developed, created and launched 5 new programs including: RFP WAREhouse, Research Clearinghouse and co-created TheRetailRecruiter. Show less

Marketing, design and pre-press business serving local and regional clients on a project by project basis. Provided ongoing services for clients from a wide range of industries.Charged with client marketing objectives and outcomes, creative team leadership, new business development and existing client retention, analysis of new and existing client product and services, developing innovative client marketing and advertising plans, budgets, and strategies, leading creative direction on… Show more Marketing, design and pre-press business serving local and regional clients on a project by project basis. Provided ongoing services for clients from a wide range of industries.Charged with client marketing objectives and outcomes, creative team leadership, new business development and existing client retention, analysis of new and existing client product and services, developing innovative client marketing and advertising plans, budgets, and strategies, leading creative direction on advertising campaign concepts and measurements. providing oversight, direction and creative leadership for marketing and advertising campaign elements including websites, broadcast, and print advertising, ideation and brainstorming activities for internal team to encourage enhanced interaction and creative thinking, served as Senior Account Representative for all major accounts, writer, director and producer of video and broadcast shoots and edits.Key Accomplishments:• Took start-up to $500K with a strong client relationship program and customer service.• Increased year-over-year revenues by 125% or greater. Show less