Rhonda Bly Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Austin, Tx, Us

Strategy development and execution for Marketing and Business Development; Manage marketing team and client relationships; Responsible for effective execution of Public Relations strategy.

Conway, Ar, Us

Develop and maintain client and networking relationships; proposal and qualification response management; identify strategic partnerships and execute growth strategies for the organization.

Tulsa, Ok, Us

Implemented sweeping new business development strategy coupled with new Branding, CRM process and tracking system to focus on high potential and high value clients for an international earthquake engineering firm.Hired as a "change-agent" to develop and implement Miyamoto's marketing and strategic business development processes and activities. Secured Management Team and Board of Directors approval to reposition the company's client focus from geography to market sectors to concentrate on high potential and high value clients and implemented strategic program through Principals. Initiated and led re-branding program to develop and deliver our key messages. Initiated new customer contact strategies including newsletters, customer and public outreach campaigns, customer email updates and special bulletins. Led the requirement documentation and managed consultants to implement Deltek CRM program to manage customer contacts, proposal tracking and success rates. Provided revenue forecasting, budget metrics and narrative to executive management. Coached Principals on business development activity through one-on-one sessions and led weekly Marketing & Business Development meetings to measure and monitor progress. Managed budget to achieve highest results.

Revitalized the marketing and business development activities of a $26 million national architecture and engineering firm to turn flat revenue growth into double digit growth over 4 consecutive years. Spearheaded the company's repositioning by analyzing and targeting key markets (retail, construction, and hospitality), and developing the value proposition and the go-to-market strategies and tactics for each target market. Created a new business development process which required a complete departmental reorganization to put people in place who were capable of following the new process. Built a Budgeting/Sales Forecasting model to support the marketing and sales activities and measure the success of the marketing programs as well as improve resource allocation. Re-launched the BSW Brand in conjunction with new marketing strategies through advertising, website and all communications materials. Established and managed budget.Key AchievementsIncreased revenue by 15% annually. BSW recognized in 2006 Display and Design Ideas magazine annual billings report for highest increase in retail clients.Repositioned and Re-launched the BSW Brand including all marketing materials, website, and client touch points.Directed execution of award winning advertising campaign.Re-structured all business development and marketing programs, policies and procedures.Created a Budget / Sales Forecasting model to track and report effectiveness and profitability of business developmentactivities as well as overall company revenue forecasting and customer profitability.Directed and mentored a team of six including four Business Development Managers ensuring full, documented product knowledge training and career development planning.

Directed the sales efforts for new start-up sales group at leading Lexus dealer in Chicago including advertising and promotions to drive traffic and sales through the new internet division.Developed the partnering and advertiser strategy with the General Manager to drive traffic to site. Identified key online and off-line properties and negotiated and placed creative advertising and links. Developed the contact process for converting an online lead to a showroom customer. Managed the technology vendors to ensure accurate data capture and up-dating of website with latest content and inventory.Key AchievementsDeveloped creative campaign and advertising placement strategy with both online and offline properties including Chicago Tribune which delivered a 20% increase in site traffic in 6 months. Increased run rate of converted internet inquiries to $1,000,000 annually from $790,000 annuallyAchieved 100% target of inventory loading onto website on set due

In charge of developing, implementing and managing the "turnaround" activities to save a small kitchen renovation business by leading the project management and sales groups. Immediately initiated a crash course in project management to improve client interactions and save on lost revenues and profitability through project mismanagement. Implemented MS Project as the key tool for the company to track resources and project progress. Took ownership of project management by personally reviewing all projects on a daily and weekly basis. Launched direct mail campaign and "cold-calling" program to drive awareness and generate leads and sales.Key AchievementsIncreased business by 25% in six months by closing $500,000 in kitchen renovationsImproved project profitability by improving coordination and tracking with designer / architect, material and service orders and pricing adjustments.Implemented and trained staff on MS Project in less than 3 weeks.

Reporting directly to the Partner-in-Charge of Public Sector Business coordinated all aspects of Request for Proposals submissions including compliance, coordination and design and layout.Responsible for understanding all aspects of GSA and public sector RFPs and coordinating with all submitting partners to ensure accurate and timely submission of documents. Learned effective communication techniques to ensure on-time submission of documentation. Maintained information library to ensure all materials were catalogued and easily retrievable.

Boston, Massachusetts, Us

Managed client relationships with Fortune 500 clients to drive increased market share by designing and leading research projects including leading focus groups, data collection and analysis.Assisted Consultants and clients with program administration and training. Developed new client relationships where the revenue potential was less than a million. Primary liaison for clients, resource network trainers and end users.Key AchievementsWon Presidential award for Voice of the Customer focus groupDeveloped customized training manuals for client reference

Boston, Massachusetts, Us

Chief Marketing Officer Professional Certification, Business, Management, Marketing, And Related Support Services

Bachelor, Environmental Design

Bachelors Environmental Design