Rhonda Deaton Email & Phone Number

Phoenix, Arizona, United States

Responsible for the performance and optimization of $100k+ monthly client digital marketing budgets. Acted as the first point of contact for client, sales teams and internal fulfillment teams. Collaborated with internal teams, sales and client to build strategies based off client goals and industry best practices. Communicated client needs and provide instruction for all teams for optimization. Monitored internal progress to ensure services were delivered in the contracted time and provided… Show more Responsible for the performance and optimization of $100k+ monthly client digital marketing budgets. Acted as the first point of contact for client, sales teams and internal fulfillment teams. Collaborated with internal teams, sales and client to build strategies based off client goals and industry best practices. Communicated client needs and provide instruction for all teams for optimization. Monitored internal progress to ensure services were delivered in the contracted time and provided results for the client. Created, edited and posted website content. Managed all communication and prioritized client expectations. Present detailed reporting to client, sales and executive team. Show less

Tempe, Arizona

Marketing team director responsible for increasing new customer sales by $600,000 in my first year. Developed and implemented a brand strategy from the ground up. Redeveloped company logo, brand story, mission and style guide. Provided overall direction for sales and service teams in order to create a strong brand for the company. Designed internal marketing and client facing sales materials, as well as product packaging and video production. Developed and launched new website which included… Show more Marketing team director responsible for increasing new customer sales by $600,000 in my first year. Developed and implemented a brand strategy from the ground up. Redeveloped company logo, brand story, mission and style guide. Provided overall direction for sales and service teams in order to create a strong brand for the company. Designed internal marketing and client facing sales materials, as well as product packaging and video production. Developed and launched new website which included all site content and design of pages. Created advertising and managed marketing plan that included digital marketing (SEO, PPC, social and email marketing), direct mail, magazines, television, and newspaper. Responsible for all analysis and monthly reporting across all advertising platforms; monitored ROI based off incoming marketing calls, lead conversion and total sales for both sales and service departments. Achieved financial objectives, both through the negotiation of all advertising expenditures and the improvement of marketing messages across all advertising platforms. Developed marketing and sales staff through in-house training and education. Show less

Scottsdale, Az

World Class innovative and progressive advertising solutions across multiple platforms. Republic Media, The Arizona Republic, NBC Channel 12 KPNX, azcentral.com, Republic Direct, La Voz, USA Today...and many more.Generated and maintained sales across all product lines. Analyzed business function, demographic targets and competitive market to provide marketing strategy. Analyzed client data to uncover trends and buying patterns. Provided demographic analysis of customer database… Show more World Class innovative and progressive advertising solutions across multiple platforms. Republic Media, The Arizona Republic, NBC Channel 12 KPNX, azcentral.com, Republic Direct, La Voz, USA Today...and many more.Generated and maintained sales across all product lines. Analyzed business function, demographic targets and competitive market to provide marketing strategy. Analyzed client data to uncover trends and buying patterns. Provided demographic analysis of customer database. Performed post-sale audits to uncover performance and ROI. Collaborated with Marketing, Circulation and Advertising teams to develop promotional partnerships. Negotiated corporate sponsorships to provide value to charitable organizations across Phoenix. Facilitated and presented training, sales contests and growth opportunities to sales team. Show less

Bend, Oregon

Senior Account Manager; handled major business accounts. Presidents Club in 2001 and 2002. Top sales executive in 2001.

Bachelor Of Science - Bs, Marketing And Communications

Liberal Arts / Theatre