Senior Creative Services Editor
Epson America Inc.
Accomplishments• Created Epson’s online Corporate MarComm Style Guide, providing ongoing updates.• Produced a Branding 101 class, presented annually to over 60 team members and vendor partners.• Developed key collateral templates. Created 20 templates within a four-month period. • Produced copy for more than 50 new product launches each year.• Recognized for working under pressure. Once wrote 15 copy-fix documents in four days to meet accelerated deadlines.• Facilitated the Formula One global sponsorship program, promoting assets and facilitating approvals. Responsibilities• Managed day-to-day editorial operations: allocations, scheduling, approvals, vendor management.• Hired, trained, managed and mentored freelance writers, proofreaders and staff copywriters.• Produced compelling copy for advertising, direct mail, tradeshows and market research.• Created / updated product launch collateral templates for creative services team.• Edited company-wide monthly social media calendar: links, posts, graphics, animations. • Ensured conformance with company, project and legal standards and parameters.• Liaison with legal team; updated and published claims/disclaimers for all product lines.• Provided presentations for training, project status and promotional purposes.• Completed final proof of deliverables, including trademark, logo and style compliance.• Served as resident expert on parent company’s logo/branding guidelines.Experience • Adept in executing communication strategies via websites, email campaigns, social media, presentations, press releases, videos, packaging, ads, brochures, newsletters and more.• Skilled in creating content for business-to-business, business-to-consumer, professionals, vendors, partners, market research respondents and more. • Knowledgeable in utilizing both LEAN and Kaizen processes. • Well-versed in global communication strategies, collaborating with translations companies and company subsidiaries.
