Rhonda Headley Email & Phone Number

Santa Fe, New Mexico, United States

United States

Rustic Nomad provides various design services: branding, print, web, signage, and technical design.

Dallas, Texas

Manage projects and workflow of 6 designers. Follow projects through design, permitting, manufacturing, and installation.Design sign programs for mixed-use and multifamily developments following local sign codes and ADA regulations.

Dallas/Fort Worth Area

Design awnings and signage for commercial developments. Work with sales team and client to finalize designs, create shop drawings, and move projects through the city permitting process. Work with manufacturing shop to achieve goals and timelines. Create installation instructions and templates for the install crew and conduct quality control final products before installation.

Dallas, Texas

Environmental Graphic Designer working on wayfinding and signage for boutique hotels, hospitals, mixed-use developments, and master-planned single-family developments. I worked with the ownership team to create master signage plans for developments, community trials, parks, common areas, and advertising. Create the brand of new construction communities and develop experiential graphic design moments throughout the community.

Dallas/Fort Worth Area

Provide project management and technical sign design to a creative agency specializing in branding, collateral, architectural signage, environmental graphic design, and print for multi-family developments. Evaluate new manufacturers, negotiate to meet budget, prepare files for production, keep the project on schedule, QC product, assist installation team with installation instructions, and provide accounting with documents for billing. Responsible for getting late projects back on schedule. Responsible for press check accuracy to ensure quality standards are met. Select paper and print methods for all collateral projects and train team members on printing processes. I improved accuracy and speed at the press level by implementing prepress standards. Revived a dwindling print business and won back lost clients with more efficient print practices, increasing collateral business profitability by 75%. I developed standards, processes, and guidelines for designers on all sign programs. Introduced a new workflow system to the signage team that increased the team’s productivity while decreasing errors by half and increasing speed by 45%. Improved vendor relations by partnering in their workflow, ultimately implementing new processes to help the vendors quote sign programs more quickly and accurately. Negotiate sign manufacturing price to meet 30% profit goal – consistently meet cost goals. Closeout projects with final billing and lessons learn statement.

Arlington, Tx

Provide project management and graphic design for an architectural sign manufacturing company. Produce sketches, renderings, and exhibits for client approval. As a design team lead, my responsibilities were to keep the design team of 4 on schedule and be a liaison between the art department and the fabrication shop. I developed processes for faster, streamlined signage presentation, eliminated wasted time in revisions, and communicated with customers on design concepts through final approval. As program manager, I oversaw that production occurred on time to meet firm deadlines and client expectations. I kept projects in scope and on schedule from design output through the manufacturing phase. I maintained quality control throughout project manufacturing and final inspection, checking that each piece complied with the contract documents. I introduced Slack to the company for improved communication with the manufacturing and installation crews.

Arlington, Tx

Daily tasks included pre-press, design, digital press operation, large format printing, and interfacing with clients and subcontractors. Worked with maintenance contractor for digital press and RIP maintenance. Created mailing campaigns using variable data and bulk mail. Managed large projects such as state conferences for Rotary International, fundraising walks for Dallas American Heart Association and student catalogs for UTA. Organized the workflow of the print shop improving organization and scheduling. Coordinated bindery, black and white digital press, and 4-color digital press to reach timeline and budget goals.

Portales, Nm

Worked for Eastern New Mexico University’s activities board to create event branding and print material for on campus activities. Learned about commercial print production and how to decrease project costs by setting printing standards and working closely with printer.

United States

Bfa, Graphic Design

Activities and Societies: AIGA

High School Deploma, High School Deploma

Activities and Societies: Student Senate, National Honor Society, Business Professionals of America, Art Club, Drama Club, Varsity.