Rhonda J. Mello Email & Phone Number

Responsible for production and project management of various marketing materials for a broad range of sales, consultant and relationship management clients on a global basisProduces, publishes and maintains quarterly financial reports, product strategy presentations and other client and/or marketing deliverables. Delivers and uploads pdfs; manages electronic and hardcopy files • Performs document edits using Quark / Deltagraph and/or InDesign / Illustrator on a Macintosh platform with training provided • Interacts and project manages with a variety of groups company-wide, including Client Relationship Management, Product and Reporting Management • Prioritizes multiple projects / deliverables with competing deadlines on a daily basis • Ensures materials are timely, available and that deadlines are met

Multi-functional role incorporating studio design and production art, along with project management and materials delivery of integrated marketing and advertising collateral Designed layouts in multiple formats, adhering to corporate brand guidelines: print advertisements, direct mail packages, retail/wholesale and packaging displays, trade show graphics, catalogs, inserts, web/landing pages, online digital banners • Supported creative team and assists art directors in execution of new designs and creative concepts • Conducted creative presentations, reviews and feedback meetings for all small scope projects, material updates and reprints • Executed mechanical layout production and final file prep for materials delivery to production team, print vendors, online partners; responsible for approving all proofs • Worked in conjunction with art buying and digital asset management to research and purchase digital imagery and for fulfillment of all digital asset requests • Partnered with production team and print vendors to source appropriate material specifications and print options • Managed multiple projects simultaneously and participates in daily and weekly team status meetings to ensure timely and quality delivery of all project deliverables • Performed internal trafficking duties of all direct-to-studio work and assists traffic team with scheduling of large scope projects, such as new platform work and branding standards • Kept organized working files at all stages and distributes all creative rounds and final files to account and client teams

Managed all phases of print advertising, including development, execution and production of various direct marketing and communications materials for high-profile client, AT&TPartnered with client and account teams to ensure successful implementation of all national direct mail campaigns • Managed daily communications with client contacts and led weekly project status update meetings • Collaborated with creative and production teams to provide cost-effective and quality creative concepts and print sourcing • Monitored schedules, managed traffic processes and all approvals effectively to meet delivery deadlines • Coordinated and executed final materials delivery with print vendors and reviewed and approved all proofs • Organized and maintained all project files and facilitated all final file distribution and releases to account, client and vendor teams

Participated in planning and execution of strategic marketing communications and fund-raising programs for high-profile non-profit client, CARE (Cooperative for Assistance and Relief Everywhere, Inc.)Coordinated the integration of creative, production, database and analytic resources • Maintained daily client-agency communications for all projects • Assisted in assembling program cost estimates within budgetary guidelines • Reviewed, edited and approved all creative concepts, writing, and design to ensure compliance with marketing briefs • Analyzed direct marketing testing and program response and results against forecast and participated in planning to support continued success of future marketing initiatives

Assisted in development of product marketing plans, materials and vertical niche strategies for multiple corporate divisionsPerformed as communication liaison between three corporate divisions to ensure maintenance, accuracy and proper distribution of all marketing materials • Assisted in creating and producing product literature in support of prospect and customer communications and supervised product photo shoots for all sales and marketing collateral updates • Managed company participation in industrial trade shows, including execution of all logistics, on-site booth set-up and attendance as support for led qualification and generation • Conducted targeted market research to provide recommendations for approaching specific business industries in new sales channels • Produced monthly newsletter summarizing industrial current events and highlighting key customer, distributor and competitive activity • Analyzed specific product sales reports for data distribution among outside company sales forces

Bachelor'S, Business Administration; Concentration In Marketing Management, Graduated Magna Cum Laude

Continuing Education In Graphic Design – Studio Art & Design Applications/Software