Rhonda Lee Email & Phone Number

Greater New York City Area

Responsible for managing and leading a team that executes go-to-market strategies, content, inbound engagement, lead/demand generation, nurture campaigns, sales & partner enablement tools, and customer cross/upsell marketing. Develop and manage strategies with internal stakeholders and business unit leaders with the objective of driving sales qualified.

Reston, VA

• Director, Campaign Performance & Analytics, Feb. 2016 - Mar. 2017Responsible for building accountability, alignment, and agility across the North America New Customer Marketing organization. Drove agile, data driven.
• Developed quarterly and annual marketing strategies and plans.
• Worked with in-house and external agencies to develop marketing vehicles.
• Evaluated programs and projects across multiple criteria including relevant response rates, ROI, qualitative key learnings and overall results.
• Formulated strategic recommendations, creative briefs, performance metrics and other related marketing requirements.
• Executed marketing campaigns including project pre-work job submissions, managing timelines and vendors, obtaining necessary approvals, copy and layout editing, coordinating response mechanisms and budget adherence.

Sterling, VA

• Marketing Operations, Jan. 2013 – Jun. 2014Leveraged marketing data to improve decision making and reporting across the organization enabling a data-driven culture.
• Oversaw budget for Enterprise Marketing team.
• Managed marketing automation platform.
• Worked with Sales and Marketing heads to design effective lead management approach.
• Developed dashboard(s) to track KPIs, program effectiveness and ROI.
• Provided in-depth analytics to executive team and Marketing leads.

Herndon, VA

• Developed and executed against corporate marketing plans including a wide variety of direct response marketing: email campaigns, landing pages, banner and print ads, direct mail and sales collateral.
• Managed 30+ emails/mo incl. creative and content, HTML coding and deployment.
• Determined appropriate customer experience and flow; optimized with A/B testing.
• Created optimized landing pages to provide consistent user experience & maximize revenue.
• Identified appropriate targets for each campaign to achieve optimum open rates and engagement.
• Developed and executed email testing strategies to optimize revenue.

Ashburn, VA

Bowling Green, KY

Greensboro, NC

Winston-Salem, NC

Bs, Business Administration

Mba, Marketing