Rhonda Lee Email & Phone Number

Greater New York City Area

Responsible for managing and leading a team that executes go-to-market strategies, content, inbound engagement, lead/demand generation, nurture campaigns, sales & partner enablement tools, and customer cross/upsell marketing. Develop and manage strategies with internal stakeholders and business unit leaders with the objective of driving sales qualified leads supporting the revenue goals of various business units.

Reston, Va

Director, Campaign Performance & Analytics, Feb. 2016 - Mar. 2017Responsible for building accountability, alignment, and agility across the North America New Customer Marketing organization. Drove agile, data driven marketing team. Worked directly with the marketing operations and finance teams to manage budgeting process, performance metrics and presentations, and new technology decisions. Primary owner of enforcing standardized project management tools across the organization to ensure seamless execution of campaigns in market across local and global campaign teams. Dotted line responsibility for all marketing automation programs including lead generation, lead nurturing and lead scoring executed by Marketing Automation Managers. Assisted in proving the value of marketing and its contribution to the bottom-line.Senior Manager, Demand Generation, Sage Fixed Assets Nov. 2014 - Feb. 2016Responsible for setting strategy, managing implementation and tracking results of marketing campaigns and programs for Sage Fixed Assets.• Developed quarterly and annual marketing strategies and plans.• Worked with in-house and external agencies to develop marketing vehicles.• Evaluated programs and projects across multiple criteria including relevant response rates, ROI, qualitative key learnings and overall results.• Formulated strategic recommendations, creative briefs, performance metrics and other related marketing requirements.• Executed marketing campaigns including project pre-work job submissions, managing timelines and vendors, obtaining necessary approvals, copy and layout editing, coordinating response mechanisms and budget adherence.• Managed lead distribution process including rules around list builds and deliveries, customer profiles, offers and business/revenue deep dives to ensure accurate and effective marketing/sales processes and reporting.

Sterling, Va

Marketing Operations, Jan. 2013 – Jun. 2014Leveraged marketing data to improve decision making and reporting across the organization enabling a data-driven culture. • Oversaw budget for Enterprise Marketing team.• Managed marketing automation platform.• Worked with Sales and Marketing heads to design effective lead management approach.• Developed dashboard(s) to track KPIs, program effectiveness and ROI.• Provided in-depth analytics to executive team and Marketing leads.• Leveraged knowledge of sales automation and campaign management to develop best practices for tracking prospect engagement, lead follow-up and closure.Demand Generation, Jan. 2012 – Dec. 2012Designed multi-touch programs (IB/OB) that generated new prospects and advanced existing opportunities for Sales. • Analyzed impact of programs on sales pipeline, revenue and sales cycle.• Determined search keywords based on keyword performance, search term rankings and search volume.• Continually optimized content for search through auditing and application of best practices.• Analyzed campaign results and optimized click-thru, conversion and spend.• Managed outside vendors such as digital marketing agencies, etc. • Managed live events ensuring cohesive pre-event, at-event and post event strategies.Market Management, DNS & DDoS Mitigation, Jan. 2011 – Dec. 2011Responsible for DNS & DDoS Mitigation product lines—including business strategy, revenue planning, positioning, etc.• Developed and executed strategic plans that clearly outlined market strategy.• Managed staging of new product introductions, core offerings and sunsetting of products.• Developed and executed market positioning and value story for given markets. • Developed core go-to-market service packages that tied to Neustar value story.• Developed marketing plans which supported growth and market positioning objectives.

Herndon, Va

Developed and executed against corporate marketing plans including a wide variety of direct response marketing: email campaigns, landing pages, banner and print ads, direct mail and sales collateral.• Managed 30+ emails/mo incl. creative and content, HTML coding and deployment.• Determined appropriate customer experience and flow; optimized with A/B testing.• Created optimized landing pages to provide consistent user experience & maximize revenue.• Identified appropriate targets for each campaign to achieve optimum open rates and engagement.• Developed and executed email testing strategies to optimize revenue.• Assisted all corporate teams with the writing and editing of customer-facing communications.• Managed contracts, relationships and production of projects with external vendors.• Assisted with monthly planning and development of promotional strategies.• Developed and managed yearly marketing communications budget. • Managed the Marketing Communications Specialist.

Ashburn, Va

Bowling Green, Ky

Greensboro, Nc

Winston-Salem, Nc

Bs, Business Administration

Mba, Marketing