Rhonda Perko Email & Phone Number

Duryea, Pa, Us

Dynamic hands-on Vice President of Marketing/Creative Director/Art Director, I lead the development of integrated campaigns for a B2B2C manufacturing company, specializing in Video Content, Web Development, Digital, Print, Non-Traditional Media, and Out-Of-Home advertising. I manage a talented team of Graphic Designers, Web Developers, Digital Resources, and Copywriters, providing mentorship and training to foster growth within the team. Additionally, I streamline daily operations, manages brand campaigns, and forges strong relationships with internal and external partners to drive sales growth while developing comprehensive marketing and strategic plans, overseeing corporate communications and breathing new life into the corporate brand.SEO Success / Social Media Reach / Engagement Metrics•Implemented effective content marketing strategies to optimize website for search engines.•Increased website traffic through improved search engine rankings and targeted keywords.•Achieved a significant boost in organic search traffic, resulting in higher visibility and brand exposure.•Leveraged various social media platforms to expand brand reach and engagement.•Developed engaging content tailored to each platform to maximize audience interaction.•Gained substantial followers across social media channels, increasing brand awareness and visibility.•Implemented strategies to boost user engagement on social media platforms and website.•Encouraged user interaction through polls, contests, and interactive content.•Achieved high engagement rates, indicating strong audience interest and involvement.Skills include / not limited to: Campaigns, Marketing Design, Concept Development, Presentations, Creative Design, Creative Direction, Timelines, Time Management, Brand Management,

Pittsburgh, Pennsylvania, Us

Led the development and refinement of brand vision and guidelines across Highmark Health and Allegheny Health Network. Crafted a comprehensive marketing framework to illuminate each account's narrative essence, merging storytelling elements targeted demographics, and creative insight.Key Responsibilities:• Translated marketing objectives into precise creative 360 campaigns and strategies.• Orchestrated the creative journey from conception to execution, managing internal creative teams and companywide stakeholders.• Directed a dynamic creative team in crafting marketing collateral and executing special events.• Ensured adherence to visual communication standards and maintained consistent brand image across all touchpoints.• Spearheaded internal creative pitches and proposals, presenting campaign strategies and solutions to senior management.• Reviewed and provided constructive feedback on creative work, troubleshooting as needed.• Made final decisions on copy, creative, commercials, and radio spots.• Played an active role in recruiting and training creative talent.• Pioneered innovative branding, advertising campaigns, and marketing messages, staying abreast of industry trends in design, advertising, television, and marketing.• Conceptualized and refined the "big idea" for various mediums including broadcast, print, and online, selecting visual elements to effectively convey narratives.

Managed internal GlaxoSmithKline accounts with a $7.8 million annual print budget. Led cross-functional production teams, coordinated resources, and achieved key deliverables for FLONASE and other brands. Collaborated with stakeholders, resolved conflicts, and ensured alignment with project goals.

Pittsburgh, Pa, Us

Led cross-functional teams to implement strategic account plans, driving revenue growth for primary external accounts. Managed creative department and significant budgets exceeding $5.5 million. Developed customized solutions for clients such as Philips, Iron Mountain, and Zoll Medical.

Boise, Idaho, Us

Led in-house creative department, fostering collaboration and innovation across various disciplines. Directed offline and online marketing efforts, managed event planning, and oversaw print collateral development. Strategically reduced outsourcing, resulting in 45% annual cost savings.• Led and managed an in-house creative department including graphic designers, web designers, animators, writers, videographers, and photographers• Orchestrated the daily operations, which included: creative strategy, art direction, content and copywriting, print production, videography, and photography• Directed offline/online marketing, event management, print collateral and marketing sales support material, and community outreach programs• Worked directly with the CEO, VP and Directors to collaborate a desirable, creative project outcome• Oversaw a $10.2M budget

Collaborated with creative teams to create award-winning concepts for various campaigns. Ensured alignment with creative briefs, maintained quality and consistency, and contributed to successful client relationships.• Created and executed strong, innovative, visual concepts, worked closely with the creative director, copywriters, and account executives to generate account-winning creative concepts• Responsibilities included: conceptualization, brainstorming, graphic design, photoshop skills, presentation, concept execution, and final print production creation• Lead pitch-team meetings due to strengths in presentation and negotiation skills• Developed several major campaigns including: Echrlich Pest Control, PENNDOT,and Bell & Evans

New York, Ny, Us

Worked with in-house marketing team and created strong visual concepts for new product ideas such clients as Phillip Morris, RJ Reynolds and Lipton Tea.

Bachelor Of Science In Graphic Design And Visual Communications, Graphic Design, Advertising, Visual Commuications

Certificate, Fine Arts