Rhonda Daniels Email & Phone Number

Chicago, Illinois, Us

Manage all aspects of business launch, daily operations, GTM strategy, ongoing strategic activities, growth plans, and investor relations for a clean, organic, and vegan consumer packaged goods (CPG) company Engage in all aspects of the business including brand strategy, marketing plans, customer acquisition, and new product developmentLead the effort to expand brand penetration by extending into a retail relationship with strategic partnership initiativesDesigned and implemented the strategic vision, mission, marketing, and technological plans and raised> $200K in capital through angel investors and crowd-funding efforts

I administered all initial sales operations for this startup direct sales company specializing in plant-based wellness products, where I pioneered the launch strategy, go-to-market planning, and all growth and sales plans for the US market. I reported to the CEO/Founder and managed an $800,000 budget for independent affiliate activities. I also developed onboarding sales collateral.Selected Accomplishments:• Selected, trained, and supervised a team of independent affiliate managers that delivered 60% of the total sales volume.• Designed and hosted weekly and monthly leadership coaching seminars to improve efficiency.• Improved productivity by creating a Sales & Leadership Recognition Program.• Facilitated the acquisition of 400-plus customers in 90 days by leading expansion strategies in the direct sales and direct-to-consumer sales.• Produced a pipeline of 800 potential customers by formulating and leading a weekly webinar that introduced the company to the market beginning 3 months before launch.• Produced the compensation planning training graphic video, affiliate training videos, and affiliate onboarding training booklet.

San Francisco, Ca, Us

During this time, I developed and implemented sales training for a $1B skin care company. I identified gaps and formulated market-specific training programs and events throughout North America. I also spearheaded leader-based and home office learning experiences and delivered training at annual convention, for thousands of consultants.Selected Accomplishments:• Designed the New Consultant Playlist (NCP), delivered to 28,000 consultants with a 90% participant approval rating. Also introduced a 6-week interactive online webinar for new consultants.• Conducted Business Redefined training sessions that increased sales 16% per attendee in 90 days. • Spearheaded the creation and execution of tailored leadership development programs for diverse teams, resulting in a 20% increase in consultant retention and a 30% improvement in leadership effectiveness based on 360-degree feedback assessments.

San Francisco, Ca, Us

Atlanta, Ga, Us

This position involved developing sales and marketing programs to drive revenue growth for this startup company that offered a mobile app for purchasing hair care products. I identified markets for penetration and created go-to-market strategies for business programs. In addition, I administered a $500,000 budget and monitored marketing spend.Selected Accomplishments:• Created sales and marketing strategies for a 10-city launch tour, national shows, and partnerships.• Increased monthly average sales from zero to $216,000.• Grew the number of affiliate program participants to 700 in less than 3 years.

Northampton, Gb

I led sales efforts for a $1M district and held responsibility for strategic planning, sales staff performance, coaching, analysis, forecasting, goals, scheduling, and more. In this role, I supervised sales leaders and representatives.Selected Accomplishments:• Drove sales growth by creating action plans for field activities and to address performance gaps.• Improved sales rep performance by conducting sales training in English and Spanish and hiring a bi-lingual assistant.• Produced a 22% increase in the number of district leaders by establishing a Leadership Bootcamp.• Exceeded all district KPIs by conducting 90-day business reviews with representatives.• Reduced bad debt from 5% to 2% by requiring a credit card for all consignment orders.

Burbank, Ca, Us

I was responsible for acquiring, developing and growing accounts, conduct product trainings, and served as an educational resource and consultant to increase market penetration.Selected Accomplishments:Met monthly sales goals with increased sales volume in existing accounts.Opened new accounts in territory.

I founded 2 businesses in the skin care sector and managed them through the startup and growth phases. I was responsible for sales, marketing, account acquisition and management, presentations, branding, strategic partnerships, staffing, P&L, budgets, and purchasing. Overall, I supervised 10 direct and 50 indirect reports.Selected Accomplishments:• Established a team of 3,000 national distributors and partnerships. • Grew the customer base 20% by formulating innovative marketing campaigns.• Increased customer retention 40% by implementing a corporate-wide follow up strategy.

Mba, Finance And Marketing

Bs, Business Administration