PORTFOLIO: https://sites.google.com/view/rhonda-sweet/homeI love what I do.I find joy in understanding human behaviour and using those insights to craft practical, innovative design solutions. The solution might be a product, a process, a service, or an experience. Whatever it is, I’m immersed from the word ‘go’. Using the principles of behavioural science, my intention is to understand the business goals, the goals of the consumer, and fuse them together into an opportunity. Therein lies the magic.I’m a practitioner. I ‘do’. As part of the design discipline, it’s imperative I’m continuously honing my skills on the latest industry and technology developments, such as AI (my latest obsession). I thrive in multidisciplinary teams because I believe that bringing together diverse perspectives creates robust, well-rounded debates and outcomes. A collaborative approach ensures every angle is considered, including fringe and edge cases, to deliver powerful and effective solutions.Recently, I completed a project with a global supplement company, supporting their head of innovation and marketing to develop a new women’s health product. This project involved in-depth research, data analysis, workshops, designing and conducting experiments, prototyping, conceptual modelling, and managing stakeholders—these are all common activities in my day-to-day work. This case study showcases my ability to lead complex projects, integrate consumer insights, and create impactful design solutions.In my work, I combine creativity with strategic thinking, always aiming to push the boundaries of what’s possible. Whether it’s leveraging AI to enhance user experiences or conducting rigorous research to validate new concepts, I’m committed to delivering excellence in every project I undertake.I'm looking for new challenges and opportunities where I can bring my expertise, creativity, and dedication to the table.*Note: I work primarily from home and occasionally travel as necessary*