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Chief Marketing Officer and growth strategist specializing in accelerating businesses poised for next-level success through pivotal periods of transformation and monetization. From taking start-ups from stealth mode to unicorn exits to unlocking unprecedented brand value for Fortune 500s, I thrive on helping executives drive change, empowering future leaders, and scaling companies at record speed.At VC/PE-backed organizations and public tech companies, I’ve built and led global teams that define categories, create markets, and deliver 10X+ revenue multiples. Highlights include S-1 development, propelling disruptors like Jasper Technologies and ITRenew to $1B+ exits, and enabling global icons like Intel, Cisco, and Dolby to reclaim market dominance.As a storyteller my focus is on creating value and driving conversations that shift entire ecosystems—not just marketing ideas or products. I’m passionate about instilling a results-driven vision, sense of urgency, and GSD attitude across teams to shape successful go-to-market strategies and foster a shared sense of accountability. At the core, it’s about identifying and seizing opportunities to build enduring businesses, drive cultural impact, and deliver measurable, bankable results.Specialties: Building Globally Relevant Brands, Value Creation, Differentiated Corporate Narratives, Category Creation, Change Management, Press & Analyst Relations, Digital & Omni-channel Marketing, Profitable Exits, Mergers & Acquisitions, IPO, TAM/SAM/SOM, Sustainable Technology, Change Management, Board of Directors, Internet of Things, Software-as-a-Service (SaaS)
Independent Consultant
View- Website:
- mattilaconsulting.com
- Employees:
- 1330
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Strategic Advisor And Cmo ExecutiveIndependent ConsultantCalifornia, United States
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Executive Leadership / Advisory CmoMarketing, Brand Executive Feb 2024 - PresentPartnering with founders and CEOs at startups and established companies to define market opportunities, drive AI differentiation, scale operations, and develop go-to-market strategies that accelerate revenue and valuation.
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Chief Marketing OfficerConviva Aug 2022 - Nov 2023Foster City, Ca, UsReturned to implement change and guide Conviva's strategic shift into AI and big data analytics. Spearheaded definition and launch of a unified platform that elevated the market value across the product portfolio. Owned product marketing and brand narrative, developing leaders, teams and omnichannel programs responsible for building scalable structure, revenue growth and global expansion. -
Chief Marketing Officer (Acquired By Iron Mountain, 2022)Itrenew Oct 2019 - Jul 2022Newark, Ca, UsBuilt a dynamic, from-the-ground-up marketing practice that put the company on pace for unprecedented growth and exit in 2 years. As a member of the leadership team, helped hone our vision and catalyze the transformation of the global data center IT hardware industry to more circular, sustainable, and profitable outcomes. Architected ITRenew's brand strategy, positioning, and category creation initiatives. Oversaw all global market teams, channels, PR, AR, comms (external and internal), events and customer success initiatives. The billion-dollar sale of ITRenew to Iron Mountain (NYSE: IRM) was completed in Jan 2022. -
Chief Marketing OfficerConviva Jan 2019 - Oct 2019Foster City, Ca, UsPartnered with CEO and founders to propel Conviva from a single-product entity into a multifaceted platform and portfolio company. Rapidly shaped and executed a refined brand strategy, value-based marketing plan, and go-to-market models that grew customer base to more than 250 leading publishers across 5 continents. Anchored new revenue streams and 2X revenue growth in a unique SaaS selling proposition delivering unmatched global scale, real-time, AI-driven streaming analytics, and flawless viewing experiences across every second of every stream on every screen.
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Cmo, Internet Of Things (Iot)Cisco Mar 2016 - Jan 2019San Jose, Ca, UsExpanded teams and programs to meet rigorous standards and expectations of a global public company post-acquisition. Fulfilled board directive to make recurring SaaS contributions a significant & reportable share of overall revenue. Introduced and championed multi-industry adoption of a first-of-its-kind (and first for Cisco) IoT data management software platform which led to Cisco's recognition as the #1 IoT Strategy Company by IDC. Orchestrated business development, brand awareness, product marketing, and demand gen initiatives that resulted in a 300% surge in the number of connected devices on Cisco IoT platforms and tenfold ARR increase from just over $100M to nearly $1B. -
Vp Corporate & Brand Marketing (Acquired By Cisco, 2016)Cisco Jasper Jan 2014 - Mar 2016Santa Clara, Ca, UsTook Jasper from stealth mode to the global leader in IoT platforms in 18 months. Focused heavily on brand equity building, customer success, and reframing the IoT conversation around Jasper’s differentiated POV. Identified green space, mapped customer journeys to efficiently drive demand, and created immersive experiences that engaged networks of buyers, brokers, partners, and influencers – including Forbes, WSJ, Gartner & Forrester, who subsequently refined their industry focus and outlook. Jasper was acquired by Cisco in March 2016 for $1.4B after 11 years as an independent funded by Sequoia Capital, Benchmark Capital, Temasek Holdings, and others. -
Brand Marketing AdvisorIndependent Consultant Dec 2012 - Dec 2013Go-to market strategist and advisor to entrepreneurial CEOs at three early-stage companies who I previously counseled as a member of Astia (Astia.org). Projects included funding pitches, AR and PR plans, company stories, product positioning, and engagement strategies to identify and connect with prospects and customers.
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CmoDolby Laboratories Jun 2008 - Oct 2012San Francisco, California, UsAs Dolby's first Chief Marketing Officer (CMO), developed and implemented strategies to reignite excitement among brand loyalists, spark interest from a new generation of consumers, and drive demand for the Dolby Difference across all entertainment platforms. Through global campaigns and landmark events - such as shutting down Hollywood Boulevard for the red-carpet unveiling of The Dolby Theatre - recaptured Dolby’s premium position as best-in-class in Cinema, Home Theater, Mobile, and PC in under 18 months, successfully differentiating from emerging competitors like Beats and mitigating the financial risks associated with patent expiration. Named, introduced, and established the Dolby 3D, Dolby Vision and Dolby Atmos brands to broaden the portfolio and penetrate new sectors. Collaborated closely with founder Ray Dolby to ensure marketing efforts honored the company’s rich history and heritage while also propelling it forward. Led a talented, innovative, and business-savvy team that achieved unprecedented levels of brand awareness and 45% revenue growth from $640 million to $933 million. -
Director Brand Strategy (04/06-05/08); Manager Brand Strategy (03/98-04/06)Intel Corporation Mar 1998 - May 2008Santa Clara, California, UsAs a founding member of Intel's Brand Strategy practice, owned brand positioning and market expansion strategies (mobile, CE, etc.) that grew Intel brand value to over $30 billion, and secured Intel a Top 10 position on BusinessWeek’s Best Global Brands. Oversaw go-to-market for Intel’s six highest-revenue product lines, including global retail campaigns, channel programs and partnership initiatives, like the collaboration with Steve Job’s team on the launch and rollout of the first Apple/Intel co-branded PC. Co-designed Intel’s M&A framework and led brand equity integration for 35 acquired companies.In 2006, proposed, championed and rolled out a company-wide global rebranding initiative based on market analysis and consumer feedback. Collaborated with CEO, founders, and the leadership team to align vision and strategy. Created the first brand architecture in Intel's 35-year history and established organizing principles that shaped the company’s strategy for more than 16 years. -
Manager, Creative Services DivisionCunningham Communication Nov 1996 - Mar 1998Founded in-house marketing/design group for Andy Cunningham, Steve Job’s former head of PR, to extended offerings of her eponymous PR agency beyond traditional Public Relations services. Set strategic direction for introduction and long-term growth. Developed and executed a business plan that took the group from cost center to profit center in year 1 and consistently beat revenue targets quarter-over-quarter. Drove new revenue streams and growth through global technology clients like Cisco Systems, Motorola, and IBM.
Rhonda Walker Skills
Rhonda Walker Education Details
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University Of MichiganCommunications -
Santa Clara UniversityMagna Cum Laude
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Stanford University Graduate School Of BusinessExecutive Education Program
Frequently Asked Questions about Rhonda Walker
What company does Rhonda Walker work for?
Rhonda Walker works for Independent Consultant
What is Rhonda Walker's role at the current company?
Rhonda Walker's current role is Strategic Advisor and CMO Executive.
What is Rhonda Walker's email address?
Rhonda Walker's email address is rh****@****ail.com
What is Rhonda Walker's direct phone number?
Rhonda Walker's direct phone number is +165081*****
What schools did Rhonda Walker attend?
Rhonda Walker attended University Of Michigan, Santa Clara University, Stanford University Graduate School Of Business.
What skills is Rhonda Walker known for?
Rhonda Walker has skills like Integrated Marketing, Strategic Partnerships, Product Marketing, Strategy, Brand Architecture, Marketing, Digital Marketing, Marketing Strategy, Go To Market Strategy, Global Marketing, Positioning, Marketing Communications.
Who are Rhonda Walker's colleagues?
Rhonda Walker's colleagues are Patricia De Urdaneta, Kurt Allster, Alan Chriscenze, Helen Hayes, Vinoth Kumar, Kathryn Reid, Rhonda Hammons.
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