Rhoryen Hernandez Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Australia

Key duties:• Developing an ongoing marketing plan.• Creating and innovating graphic/marketing material to promote products.• Researching marketing trends to client’s portfolio and expand clientele.• Designing digital pieces such as EDMs to send out to our clients.• Designing of internal resources such as User Manuals, datasheets and start guides.• Innovating Social media strategy and content creation.Achievements:• Implementation of new social media strategy and guidelines for brand improvement.

Melbourne, Victoria, Australia

Duties- Developing a marketing plan and market strategies.- Customising tailored designs for different projects.- Producing computer-generated artwork for promotional and marketing.Achievements- Designed the business branding, logo, brochures, cards and stationery.- Created and designed responsive website by developing the site architecture, wireframe, and UI design solutions based on the client’s needs using the WordPress

Melbourne, Victoria, Australia

Duties- Supporting ongoing projects with the creative team- Designing different ad-hoc requestsAchievements- Designed flyers and maps for nation-wide NDIS related events

Melbourne, Australia

A small new company decided to explore all the things that they could produce with hemp.Duties:- Meet with the client either in person or online to discuss the scope of different projects.- Advise client on the best strategies to use for their particular products and desired audiences.- Provide quality control over the design work and review all projects to ensure the end product is error free.- Prioritise graphics workload and effectively coordinated multiple projects.- Project management expertise including, meet with the client to determine marketing and design vision, scopes of work, and budgets and deliverable timeframes.- Carry out brainstorming sessions to come up with new concepts and innovative ideas.- Leads the implementation and adherence to brand design processes, guidelines, and methodologies.- Designed the corporate identity including logo, business cards and web graphics for all their brands (still working on some brands).- Performing to lead the packaging design from conception to final print production.- Create, design and develop new customer labelling for different products.- Conceptualizing and creating graphic design solutions for each brand.Achievement- Consistently recognised for fresh and innovative ideas and applications.- Launched and created 2 successful brands, and still in process with other ones.- Design the packaging of products that will be sold and distributed throughout AustraliaSignificantly improved the quality of designs in several different projects already existing.

Melbourne, Australia

A small new company dedicated to provides professional coaching.Responsibilities:- Worked directly with the client to establish project scope, interaction guidelines, and project timelines.- Designed the corporate identity including logo, business cards and stationery.- Designed and developed the website and web graphics.- Search, purchase and configuration of the website domain and hosting.- Created and set-up the emails of the company.- Provided competitive market analysis on the website and proposed suggestions to the design and available functionality.- Developed site architecture, wireframe, and UI design solutions. - Custom designed each page of the website based on the client needs using the WordPress platform.- Studied all of the latest information regarding visual media to stay up-to-date on the latest designs and technologies.Achievement- Launched and design the website successfully, using for the first time WordPress platform.- Elaboration of efficient questionnaires to obtain better results with the design and creation of the website layout.

Melbourne, Australia

Duties- Production of artwork for new design themes.- Creating marketing and promotional materials; posters, flyers, signs and others.- Editing, printing and publishing marketing material.- Liaising with clients and external stakeholders.- Managing email marketing campaigns using MailChimp.Achievements- Created promotional catalogues and monthly newsletters.- Designed digital content for the company’s website and landing pages.- Designed hard copy catalogue and managed printing process for mass distribution.

Melbourne, Australia

Graphic designerResponsibilities:- Responsible for all design tasks- Formed relationships with printing salespersons- Produced collateral pieces that included brochures, all marketing literature, and print ads- Managed social media creating guidelines to follow.- Designed monthly newsletter promoting new products, sales, deals, and promotional eventsAchievement- Creation and design from concept to completion the promotional catalogues. Printed and delivered for more than 20.000 copies.Assistant data- Responsible for entering all the data for the management of inventory- Oversee day to day operations, functions of the system and report to the manager - In charge of all online orders (Daily check, picked all the items and processed the payment)- Maintain customer database- Managed accounts payable- Performed data entry, calculating and posting invoices for payment into XERO- Reviewed all invoices for appropriate documentation and approval before payment- Responded to supplier’s inquiries- Answering emails in regards to payment status or any discrepancies

Melbourne, Australia

A small business dedicated to advertisingResponsibilities:- Conceptualised and designed brochures, flyers, and marketing collateral for multiple clients.- Created and design business cards.- Edition of files and photos- Prepared and sent final artwork ready to print.

Caracas Area, Venezuela

A company dedicated to supplier cooking and baking utensils, also, packaging, details, and others.Responsibilities:- Improved and redesigned corporate identity including logo, business cards, and stationery.- Created new design themes for marketing and collateral materials.- Assisted in the overall production of the photo shots, including pre and post production.- Designed website and web graphics. - Lent assistance to web development team for all graphic design requirements. - Developed site architecture, wireframe, and UI design solutions. - Custom designed each page of the website based on the client needs.- Created and developed design concepts for packaging design. Designed more the 20 boxes and bags for the production, sale, and distribution throughout Venezuela.- Reviewing final artworks files for printing and prepared dielines for factory production.- Helped design window displays to advertise promotions and drive traffic into the store - Made design changes on the existing artwork. Edited of files and photos.Achievement:- Created and designed more than ten gift boxes for sale throughout the country. Printed and distributed more than 3.000 copies, for each box designed.Created and designed more than 15 gift bags for sale throughout the country. Printed and distributed more than 5.000 copies, for each box designed.

Venezuela - Mexico

A family-owned, medium-sized business. A holder of different e-commerce brands, dedicated to selling gifts, flowers, corporate baskets and more.Responsibilities:- Designed the new on-brand visual identity to convey concepts and company messaging effectively.- Project management expertise including, meet with the Art Director to determine marketing and design vision, scopes of work, and budgets and deliverable timeframes.- Assisted in the overall production of the photo shots, including pre and post production.- Lent assistance to web development team for all graphic design requirements. - Carefully prepared all design layouts into prepress files for offset, web and digital printing- Worked directly with the creative director to establish concepts.- Makes proactive recommendations to streamline and improve creative processes.- Designed the corporate identity including logo, business cards and web graphics for all their brands.- Created promotional campaigns to increase the sales.- Participated and helped with the creation of the promotional catalogues.- Edited and retouched photos and files in general.- Assisted with the creation of all the new retail stands and stores, from design, functionality and comfort.Achievement- Coordinated staff participation in community-sponsored charitable events.- Successfully completed high-profile design projects including sell sheets, product flyers, banners, signage, and catalogue rollouts for local Tradeshow, showcasing new product line. - Co-Developed new design and functionality of the retail stands and stores that increased the overall quality of productivity and improved customer satisfaction to 80%.