Richard Hostler Email & Phone Number

Merrimack, NH, US

Merrimack, NH

I set strategy for all company social media programs and helped employees leverage social tools to better serve customers. My team was responsible for social listening, curating owned & 3rd-party content, creating paid advertising campaigns, managing budgets, analyzing performance metrics, and optimizing all programs to meet objectives.In addition, I.

• Established Company's in-house SEO/SEM program
• Created and managed all Brookstone social media programs
• Reduced Google AdWords expense through targeted content optimization
• Increased reach of marketing initiatives through optimized content and social promotion
• Integrated SEO strategies into development process of new Brookstone.com site infrastructure
• Grew social follower bases through organic and paid acquisition

• Managed in-house copywriting team and freelance writers
• Created marketing plans and pitched ad concepts that maximized clients' budget
• Provided creative direction for high-level marketing projects
• Wrote feature articles and served as editor for vertical-market publications
• Worked closely with senior management to craft corporate branding strategies
• Interviewed, set salaries, and hired new writers

Following the departure of our Copy Chief in early 2004, I took it upon myself to assume all responsibilities of the Copy Chief position. I was promoted to Senior Copywriter and given a year to prove myself. I was formally promoted to Copy Chief in March 2005.

• Conceived, researched, and wrote print and catalog advertising
• Wrote in-depth feature articles on various technologies
• Served as lead writer for networking and storage business segments

• Edited all publications for information accuracy, layout consistency, and grammar
• Proofread all catalogs

• Wrote web-based product descriptions and technical notes
• Researched new products, industry standards, and emerging technologies