Developed and grew digital marketing team responsible for all paid and organic customer acquisition channels (Paid and Organic Search, Social, Display, Affiliate, Site Optimization)-Responsible for annual budget of $8M -Developed paid media and pricing strategy that increased acquired customers by 35% and improved LTV/CAC by 57%-Led rapid testing and scaling of new channel launches including TikTok and Nift, which resulted in a more diversified paid media mix and 38% reduction in cost per acquisition -Cultivated a cross-functional team across engineering, product, analytics, merchandising and implemented a new member campaign that reduced new member churn by 33%Developed and grew lifecycle marketing team responsible for all customer communications (Email, SMS)-Streamlined operations and reporting to enable team to focus on enhancing the customer experience through quantitative and qualitative analysisLed promotional program in partnership with finance, product and engineering to drive customer retention and LTV-Revamped a static promotional strategy to a dynamic approach in which, through rigorous testing, promotions were personalized and setup to measurably maximize profitability

Led digital marketing team responsible for strategy and management of search, social and display-Supported 10 business units with their digital marketing needs-Evolved culture from execution mode to strategic planning and data driven decision making-Facilitated customer journey mapping with sales and marketing to develop full funnel content and audience targeting strategy

Built and launched new ROI reporting suite in PowerBI for digital marketing programs through collaboration with Corporate, Marketing and ITLed cross functional team including Finance, Marketing, and IT to develop attribution methodology and reporting infrastructure for various marketing programs

Led digital marketing teams responsible for strategy and management of site optimization, search, social and display-Increased site conversion by 25% through development of mobile optimized experiences-Supported pharmaceutical and telecommunications partners including GSK, Verizon, and Boost Mobile-Collaborated with technology teams to develop proprietary tools and platforms necessary to accomplish business goals (AI Chatbot, Dynamic Bidding, Multivariate Testing)

Led marketing team responsible for strategy and management of site optimization, print and email-Supported 7 major brands with their digital marketing needs-Developed new mobile buy-flow across all brands that had estimated annual impact of +$15M revenue-Developed promotional strategy to reacquire customers that drove 75% increase in reactivation revenue

Managed various sales operations processes including forecasting, co-op marketing program, compensation plans, territory alignment and sales training

Managed various sales operations processes including account management, lead generation and event coordination