Corporate Marketing Manager at Gazit Brasil - Shopping Centers.Responsible for the marketing strategy and marketing teams, composed of 20 employees allocated among the 6 malls: Morumbi Town Shopping, Shopping Light, Top Center Shopping, Mais Shopping, Internacional Shopping and Prado Boulevard.Responsible for internal communication for the Gazit Brasil market and for Gazit Globe, in Israel, with the elaboration of corporate releases, support in the production of content in… Show more Corporate Marketing Manager at Gazit Brasil - Shopping Centers.Responsible for the marketing strategy and marketing teams, composed of 20 employees allocated among the 6 malls: Morumbi Town Shopping, Shopping Light, Top Center Shopping, Mais Shopping, Internacional Shopping and Prado Boulevard.Responsible for internal communication for the Gazit Brasil market and for Gazit Globe, in Israel, with the elaboration of corporate releases, support in the production of content in interviews with the board and management of the company's communication platforms.Creation and leadership of the Innovation Committee (Gazit Labs), a project that was implemented as a pilot in 2021 and enters the company's goal since 2022.Leadership of digital projects, implementing the shopping mall apps, Oracle's new marketing CRM system and the Business Intelligence tool for the marketing department.Development of the eSports division within the company, beeing the first shopping center company to create marketing actions inside eSports platforms.Responsible for conducting research, marketing and communication planning for Gazit Living, the company's new project focused on the real estate segment.Management of KPIs, events, social media, campaigns and budgets.Implementation of the NPS (Net Promotion Score) to better evaluate the customer experience in the group's shopping centers.Feasibility of events and partnerships for all malls in the group, seeking flow, sales, positioning, innovation.Financial analysis, measuring, expected return, pay-back, efficiency of the used funds compared to the previous year;Participation in projects with partners such as Uber Eats, Picpay, Livelo, B2W, Google, Itaú, Government of São Paulo Social Fund, Hospital de Amor, Delivery Center, Oracle.Management of the main suppliers as advertising company and PR.Received the "You Make a Difference Award” in the company in 2019. Show less

MBA Professor (EaD) in Marketing, Communication, Media, Digital Channels, Sales, Leadership, Innovation and Entrepreneurship

Management of the marketing department of Shopping D in São Paulo - 5 members in the team;Formatting the strategic marketing planning for positioning;Development and implementation of the mall's annual marketing planning: positioning, strategies and tactics;Control of the annual Marketing and Cash Flow budget;Management and increase of company social media networks;Briefings and approval of campaigns with advertising, promotion and research… Show more Management of the marketing department of Shopping D in São Paulo - 5 members in the team;Formatting the strategic marketing planning for positioning;Development and implementation of the mall's annual marketing planning: positioning, strategies and tactics;Control of the annual Marketing and Cash Flow budget;Management and increase of company social media networks;Briefings and approval of campaigns with advertising, promotion and research agencies;Financial analysis, measuring, expected return, pay-back, efficiency of the used funds compared to the previous year;Develpment of projects, events, promotional and institutional campaigns and actions aimed at increasing the flow of audiences and sales;Management of the main suppliers as advertising company and PR:Development and Analysis of market research and communication plans;Relationship with tenants: customer service and consultancy, promoting direct marketing, merchandising and assisting in internal, external and joint promotional actions;Development of actions aimed at strengthening the institutional concept;Customer Service Management and team coordination;Image management and internal and external communication of the enterprise;Implementation of the mall's marketplace;Awarded as Top 3 at the ABRASCE 2019 Award in the “Events and Promotions” category. Show less

Marketing department and strategy management at Super Shopping Osasco.

Management of the marketing department of Pátio Cianê Shopping;Formatting the strategic marketing planning for positioning the mall;Development and implementation of the mall's annual marketing planning: positioning, strategies and tactics;Control of the annual Marketing and Cash Flow budget;Preparation of briefings and approval of campaigns with advertising, promotion and research agencies;Financial analysis, measuring, expected return, pay-back… Show more Management of the marketing department of Pátio Cianê Shopping;Formatting the strategic marketing planning for positioning the mall;Development and implementation of the mall's annual marketing planning: positioning, strategies and tactics;Control of the annual Marketing and Cash Flow budget;Preparation of briefings and approval of campaigns with advertising, promotion and research agencies;Financial analysis, measuring, expected return, pay-back, efficiency of the used funds compared to the previous year;Coordination of projects, events, promotional and institutional campaigns and actions aimed at increasing the flow of audiences and sales;Management of the PR and advertisement company;Development and Analysis of market research and communication plans;Relationship with tenants: customer service and consultancy, promoting direct marketing, merchandising and assisting in internal, external and joint promotional actions;Development of actions aimed at strengthening the institutional concept;Customer Service Management and team coordination;Image management and internal and external communication of the enterprise;Advertising Award for creating the action "Adopt Pet" - action where we created a pet adoption fair using the Tinder platform.Creation of the social action "Pay for Parking with 1 book" where during the Brazilian Book Week, customers were able to pay for the parking lot of the mall by donating a used book in good condition. The action had a social purpose and generated flow to the mall, with wide repercussions in the media Show less

Corporate Marketing Leader at REP Shoppings.REP Shoppings has in its portfolio: Shopping Valinhos, Shopping Hortolândia, Shopping Botucatu, Buriti Shopping Mogi Guaçu e Shopping Bay Market Niterói.

Marketing coordinator at REP Shoppings, managing the Marketing department at Shopping Valinhos and Shopping Hortolândia.

Supervisor de Marketing na Sonae Sierra Brasil, atuando no Boulevard Londrina Shopping. ABL: 47.800 m² com 216 operações.Participação e atuação no planejamento de marketing para a implantação e inauguração do Passeio das Águas Shopping em Goiânia. ABL: 78.100 m² com 267 operações. (Agosto e Setembro/2013).- Supervisão das ações de marketing e implementação dos processos e procedimentos desde a fase de obra para a inauguração do Boulevard Londrina Shopping (Inaugurado em… Show more Supervisor de Marketing na Sonae Sierra Brasil, atuando no Boulevard Londrina Shopping. ABL: 47.800 m² com 216 operações.Participação e atuação no planejamento de marketing para a implantação e inauguração do Passeio das Águas Shopping em Goiânia. ABL: 78.100 m² com 267 operações. (Agosto e Setembro/2013).- Supervisão das ações de marketing e implementação dos processos e procedimentos desde a fase de obra para a inauguração do Boulevard Londrina Shopping (Inaugurado em Maio/2013).- Supervisão e organização de todos os eventos/campanhas realizados no shopping.- Supervisão da equipe de marketing.- Suporte à assessoria de imprensa.- Suporte à agência de publicidade com briefings, plano de mídia, campanhas e materiais de comunicação.- Elaboração de relatórios e apresentações gerenciais.- Atendimento a lojistas e fornecedores.- Busca de parcerias para ações de marketing e eventos visando gerar fluxo para o shopping.- Desenvolvimento de fornecedores locais.- Treinamento das equipes de promotoria, fraldário e recepção.- Cumprimento de cronogramas, metas e prazos.- Elaboração dos materiais de comunicação e sinalização do shopping.- Atendimento ao cliente (SAC) e elaboração de relatórios para auditoria, sendo as informações utilizadas para melhorias e adequações.- Atuação nos projetos corporativos relacionados a web e sites da rede.- Monitoramento do site, e-mail marketing e blog do shopping.- Análise de vitrines e material de comunicação dos lojistas.- Aplicação de ações de endomarketing.- Aplicações de ações de marketing esportivo em estádio e focado em relacionamento. Show less

Trainee de Marketing na Sonae Sierra Brasil, atuando no Parque D. Pedro Shopping em Campinas. ABL: 121.000 m² com 402 operações.Participação e atuação nas rotinas de marketing para a implantação e inauguração do Uberlândia Shopping. ABL: 45.300 m² com 201 operações. (Março e Abril/2012).- Acompanhamento de toda a rotina gerencial.- Elaboração de relatórios gerenciais e de marketing.- Supervisão e organização de eventos realizados no shopping visando fluxo e… Show more Trainee de Marketing na Sonae Sierra Brasil, atuando no Parque D. Pedro Shopping em Campinas. ABL: 121.000 m² com 402 operações.Participação e atuação nas rotinas de marketing para a implantação e inauguração do Uberlândia Shopping. ABL: 45.300 m² com 201 operações. (Março e Abril/2012).- Acompanhamento de toda a rotina gerencial.- Elaboração de relatórios gerenciais e de marketing.- Supervisão e organização de eventos realizados no shopping visando fluxo e posicionamento (campanhas de varejo, balcão de trocas, infantis, shows, coqueteis, mostras de decoração, desfiles, ambientais, sociais).- Suporte à assessoria de imprensa.- Suporte à agência de publicidade com briefings, plano de mídia, campanhas e materiais de comunicação.- Atendimento a lojistas e fornecedores.- Atuação nos projetos corporativos relacionados a web e sites da rede.- Elaboração do material de comunicação do shopping para com os lojistas.- Elaboração dos materiais de comunicação internos.- Busca de parcerias para ações do shopping.- Análise de vitrines e material de comunicação dos lojistas.- Elaboração de relatórios de plantões realizados.- Aplicação de ações de endomarketing.- Acompanhamento e organização de auditorias.- Cumprimento de cronogramas, metas e prazos. Show less

Contract analyst for IBM Business Partners in the USA and Canada.