Rhys Arnott Email & Phone Number

Melbourne, Vic, Au

Melbourne

In February 2022 I built a fully autonomous innovation team, focused on finding and solving customer problems in the health and well-being space, that we could commercialise and scale.After a successful product launch, we have now grown Ventures to over 50 people, with multiple streams running to support the health of our members and to help Medibank grow outside of PHI.

Melbourne, Victoria, Australia

Led a cross functional Tribe of agile squads, comprising of over 60 people from: product, finance, commercial performance, marketing, digital, phone & retail sales. Under my leadership, we increased digital sales 70% YOY, improved conversion through all channels and returned Medibank to growth for the first time since IPO.

Melbourne, Australia

Led the Acquisition and Growth marketing function for Consumer, Corporate and Overseas PHI portfolios + Medibank’s diversified products in Life, Pet and Travel insurance. I was responsible for the strategy and delivery of integrated marketing plans (brand and acquisition) and managed a $30+ million media budget.During my time in this role I received the highest Team Engagement scores of any leader at Medibank, with 97% engagement, beating the average by 20 points and the high-performance norm on mostindicators.

Melbourne, Australia

Led the Integrated Marketing function to drive connection between brand, acquisition and retention activity.During this time, I successfully helped Medibank reposition itself as a healthcare company through the launch of Medibank at Home and won the Show Heart award at the annual Medibank Shine Awards. Only 5 people are recognised out of 4500 employees.

Melbourne, Australia

After two and a half years partnering with NAB, I was asked by the GM of Brand and Product to take on a secondment, to help them start up a new Consumer Marketing Programs team.Consumer Marketing Programs was an Agile Delivery team of 20, who were responsible for executing all major acquisition programs for all consumer segments – Emerging, Home Owner and Investor.It was the Centre of Excellence for consumer acquisition marketing and customer strategy within the bank, and we partnered closely with agencies to plan, ideate, manage and deliver fully integrated campaigns.Leading a team of Analysts, Consultants and Marketing Managers team, I managed a budget of over $50m and dealt with complex stakeholders across the entire business.I also received my certified Scrum Master accreditation during this time, learning how to lead sprint planning, daily stand-ups, retrospectives, showcases, capacity planning and backloggrooming – managing both physical and digital Kanban boards to create efficiencies across interstateteams and improve velocity to market.In only six months, we rolled out and embedded Agile and delivered major campaigns for Home Loans, Credit Cards and the new NAB Mobile App.

Melbourne, Australia

Client lead: NAB, MLC, 2XU and La Trobe UniversityAchievements:• Led and won three pitches worth over $10m to the business• Organically grew NAB and MLC revenue by 15%• Led the development of the NAB Brand campaign ’More Than Money’ which received thehighest brand recognition and attribution scores NAB had ever received• Oversaw the ideation and development of the NAB Mini Legends AFL sponsorship campaign,which resulted in NAB’s highest social engagement and PR since the infamous ‘Break Up’campaign

Melbourne, Australia

Clients: NAB and MLC

Sydney, Australia

Clients & BrandsNestlé: Kit Kat, Aero & Allens.Johnson & Johnson: Listerine, Codral, Sudafed & Zyrtec.Singapore Tourism Board.

Melbourne, Australia

Clients & BrandsKraft Foods: Vegemite & PhiladelphiaState/Federal Government: DOJ (Problem Gambling) & DHA (Anti-obesity)Rio Tinto

Melbourne, Australia

Clients: Ford Motor Company and VicRoads.

Melbourne, Australia

Client: Ford Motor Company

Bachelor, Psychology

Education record

A program specifically formulated to fast track the development of future STW leaders – only 30 participants are hand picked each year.

Graduate Certificate, Communication And Advertising