Spearhead comprehensive community and content initiatives to grow Common's community as well as the communities that us Common. Represent the company, actively participating in public discussion on podcasts, community calls, Twitter Spaces, and conferences, effectively promoting Commonwealth's mission and leadership in DAO coordination.

led initiatives to boost sports accessibility by creating global strategic partnerships and implementing innovative web3 crowdfunding projects.

Developed governance structures and processes for the DAO, enhancing organizational efficiency and community engagement.Provided strategic advice to core team members on community collaboration and governance, aligning with the DAO's mission and long-term objectives.

Engineered and executed a revamped content marketing strategy for the Y Combinator graduate, significantly increasing organic sales leads through enhanced thought leadership and joint marketing efforts with large e-commerce platforms such as Shippo.Collaborated continuously with the leadership team to produce high-impact content assets, driving marketing and sales funnel effectiveness.

Directed marketing & outreach initiatives aimed at executive levels within enterprise companies, securing Fortune 500 clients and a high-profile tech leader as a keynote speaker.Contributed to the startup's successful admission into the prestigious Y Combinator program.

Managed all marketing and operations activities, achieving a 3.75x increase in monthly qualified inbound leads through thorough KPI analysis and strategic marketing funnel adjustments.Participated in the DMZ Accelerator program, gaining invaluable insights from top Canadian entrepreneurs, which directly influenced business scaling strategies.

Led a team to ensure the successful migration of Oracle CRM systems for small to medium-sized clients across Canada to a new cloud-based solution, overseeing task implementation and representing the team in management meetings.