With over 15 years of experience in the passenger seating industry, I am a passionate and driven Managing Director at Cogent Seating Limited, a company that provides innovative and comfortable seating solutions for various modes of transportation. I have a strong background in sales, product development, and customer conversion, which gives me a unique edge in understanding the ergonomics and aesthetics of seating design. I am motivated by the mission of Cogent Seating to deliver high-quality products that enhance the travel experience of millions of passengers. I bring diverse perspectives and experiences to the team, as I have worked with different markets, clients, and suppliers across the UK & Australasia.In my current role, I lead the strategic direction and operations of Cogent Seating, overseeing all aspects of the business, from sales and marketing, to finance and human resources. I have been instrumental in expanding the customer base, securing new contracts, and launching new products that meet the evolving needs and preferences of the market. I have also fostered a culture of innovation, collaboration, and excellence within the organization, empowering my team to deliver exceptional results and customer satisfaction. Some of the skills that I have demonstrated and developed in this role include new business development, operations management, customer conversion, leadership, communication, and problem-solving.