As the Corporate Event Lead at FORA, I demonstrate exceptional leadership and strategic expertise in managing all corporate event initiatives. My role is pivotal in driving brand awareness and lead generation through innovative event strategies and strategic partnerships.Key Responsibilities & Achievements:- Strategic Event Leadership: Designed and executed comprehensive event strategies that significantly increased brand visibility and lead generation. Cultivated strategic partnerships to maximise event impact.- High-Profile Launch Events: Successfully managed large-scale commercial real estate building launches across the UK & Germany, including Chancery House, Black & White Building, Henry Wood House, 210 Euston Rd, Borough Yards, Blue Fin, Pressehaus Podium, and Linden Palais. These high-profile events were critical in establishing FORA's market presence and reputation.- Executive Engagement: Organised and executed exclusive executive dinners, engaging top-tier CEOs, CMOs, and CFOs. These events facilitated high-level networking and created significant business opportunities.- Thought Leadership and Panels: Curated and delivered thought leadership series and panel discussions, positioning FORA as an industry authority and knowledge leader.- Operational Excellence: Directed all onsite operational aspects of events, leading a dedicated team and coordinating with external suppliers to ensure flawless execution. Continuously assessed commercial aspects to ensure strong ROI for each event.- Comprehensive Event Management: Managed all operational details from concept to completion, ensuring every event was meticulously planned and executed to the highest standard.- Hybrid Event Production: Led the production of hybrid event streams, overseeing post-production to deliver high-quality content that extended audience engagement beyond physical attendance.

• Maternity leave contract role, senior position within the Brand Communications team• Redesigned hybrid events strategy, budget, promotional plan and member retention program post COVID for a flexible workspace company • Transitioned the member events program from a month-to-month schedule to an annual events calendar• Implemented new social media strategy to support event promotion• Partnered with the digital team to constantly improve online event booking system and drive sign ups through email channels, contributing to the 2022 digital roadmap• Developed new event series in partnership with sales team to drive business development agenda for both SME and Enterprise leads• Introduced innovative event formats – including hybrid and live fitness events, inspirational and motivational speakers.• Enhanced supplier relations, including identification and development of new brand partnerships • Managed and mentored Events and Marketing Assistant • Implemented a member satisfaction feedback program – including identification of tech, design of questionnaire and analysis of responses

• Owner/Director of Event Production/Management company • Official WRU Members Club Host – interviewing players, performing music, hosting, managing supporters events alongside international rugby games• Conceptualised and operated Castlefest UK – a 3 day music, food and drink festival • Suppling event conceptualisation and management, music, and AV production for events including: Cardiff Half Marathon, Swansea Ospreys and Llanelli Scarlets events, Paul Popham Running Club, Walkabout Cardiff and many of private events and festivals.

• Newly created position to drive growth of their 2020 event calendar and enable expansion into new areas of events including virtual events, trade shows and 2 day conferences• Routinely created and executed high end events for audiences of 2000+ attendees• Responsible for 2020 budget and forecasting – including global contract and supplier negotiation• Identified and managed sponsorship requirements for all events, maintaining brand identity and standards• Sourced, contracted and managed large third party supplier networks for provision of quality AV, event staff and catering requirements

• Focused on increasing the performance of virtual, hybrid and live specialist events – SANS EMEA Summits• Creation and production of events targeting key topics within the Cyber Security Industry through 1-2 Day Summit, C-Level Dinners, Government Partnerships (GCHQ), trade shows and private hacking events (Netwars – Capture the Flag scenario)• Responsible for production management, logistics, stage/site management, venue sourcing, hosting, budgeting, timeline management, speaker management, program & content creation

• Developed international large scale cybersecurity training conference events across EMEA• Responsible for complete event management process: venue sourcing and contract negotiation, warehouse and logistics management, monitoring class capacities and classroom allocation, liaising with SANS instructors and EMEA staff across multiple departments• Managed on-site events to ensure the smooth operation of the set-up, main conference event and teardown as well as maintaining strict quality assurance standards and performing financial event reconciliation post event