Rhys W. Email & Phone Number

United States

Create social media strategies for a social gaming platform for online sports, resulting in 40,000+ app downloads in 4 months.• Forge partnerships with creators and develop content franchises tailored to each specific gaming title supported by company, garnering over 20M organic views and a 2,575% increase in follower growth across Instagram, TikTok, and X within 9 months.• Manage a team to create and deliver digital content and social campaigns in e-sports, entertainment, and product sectors.• Partner with major gaming groups and industry influencers such as Hall of Fame Gaming, 2K, EA Sports, and 25/10 Podcast, leading to production of exclusive tournaments and podcast segments and boosting brand visibility and user acquisition.• Launched 2 new social media accounts with short-form, long-form, and meme video content, gaining over 12,000 new followers.• Leverage app, user behavior, engagement, social listening, content performance data, and metrics to inform strategies.• Track trends and content within gaming community, follow influential creators, and form partnerships to stay up to date.Players’ Lounge enables gamers of all skill levels to bet on themselves in their favorite video games. This can be done against other players in peer-to-peer competitions and tournaments, or against the house, all within easy-to-use mobile and web apps. #BetOnYourself

• Worked with agency partners to develop marketing content, driving user acquisition for new PCaaS and PaaS models.• Created and executed marketing campaigns across digital, social, OOH, and PR channels to boost brand visibility and engagement.

Los Angeles, California, United States

• Revamped HP's global packaging and managed photoshoots for new product introduction with budgets from $250,000 to $1M.• Created and executed cohesive marketing campaigns that span digital, social, out-of-home, and PR channels to boost brand visibility and engage customers.• Integrated authentic and diverse talent into e-tail photography to enhance brand representation.• Collaborated closely with diverse markets, ensuring their participation in the New Product Introduction (NPI) photography process. Identified consumer needs and aligned content to foster a sense of unity and relevance across various regions.

Tha Produce Section is an online media outlet managed by a dedicated team of editors and producers. Known as The Home of Fresh Produce, it offers exclusive music news, videos, and mixtapes. As your go-to source for the latest in independent and mainstream music, entertainment news, and more, it collaborates with top industry professionals. The platform focuses on up-and-coming artists to help grow their audiences, while also covering entertainment, gaming, technology, sports, and fashion.

Los Angeles Metropolitan Area

• Relaunched all social channels (Twitter, Instagram, Discord, Youtube) under new company rebranding. • Devise unique and creative social media campaigns and community-building strategies garnering a +660% increase in followers.• Led team in calendar planning, content production, community management, influencer marketing, social media crisis management, and reporting.• Form strategic partnerships with social media platforms, influencers, and other brands that can be leveraged to amplify initiatives and reach new audiences.Concept Labs (Formerly Concept Art House) is the premier solution for NFT, Collectible, and Blockchain needs.

Los Angeles, California, United States

• Oversaw a 5-member team and led development and execution of social media campaigns, including text-only, photos, short- andlong-form videos, animations, and memes across Instagram, Facebook, X, TikTok, Reddit, and YouTube.• Achieved over 90.4M impressions and an 82.8% increase in follower growth within 1 year.• Launched 2 new social media accounts, gaining over 100,000 followers and increasing positive brand sentiment by 24% YOY.• Introduced YouTube series and RH Learn social/in-app franchise, resulting in 142% growth.• Led the development & execution of social media campaigns crafting & driving innovative digital strategy for new net-funded account sign up, product launches & brand partnerships in the brokerage, exchange, and cryptocurrency space.Robinhood is democratizing finance for all. With customers at the heart of our decisions, Robinhood is lowering barriers, removing fees, and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Culver City, California, United States

• Guided social refresh for BeatsByDre and launched brand’s first TikTok account, gaining over 500K organic followers in 4 months.• Achieved 37M+ organic impressions (+50% YOY), acquired 16,000 new fans (+126% YOY), and amassed 32M video views (+5% YOY).• Brand Manager and Strategist for the digital team focused on social marketing strategy, account, and collaboration across internal creative and production teams as well as internal and external key stakeholders.• Participated as a brand partner for BeatsbyDre in the TikTok creators program as a mentor to new creators.• Led efforts to launch IG Shop for the Global Beatsbydre channel, and worked closely with the Apple Online Store team for seamless integration with the web.• Prepared proposals and pitches for key digital, retail, mobile, and promotional partners to secure opportunities for releases that defined the brand vision. Outlining a content plan to collaborate with cross-functional teams to help execute the re-platforming of beatsbydre.com across 25 locales.

Venice, California

• Brand Manager supporting Beats By Dre digital team, Apple Music & Propel Water• Developed client proposals and presentations in partnership with the Creative team to answer client briefs, strategy, and project management.• Led development and day-to-day management to ensure successful program development and execution across various digital channels.

Greater Los Angeles Area,

• Assisted athletic talent, brands, and properties with creative content productions and strategic marketing plans.• Developed and managed marketing campaigns across Instagram, Facebook, and YouTube.• Notable Clients included Klay Thompson, Russell Westbrook, Ken Block, ANTA, Nixon, Skullcandy, Art of Sport, Forza Motorsports, and LA Olympics Committee.

Greater Los Angeles Area

Supported the SVP A&R of UrbanBook studio time (production, mixing, mastering)Handle details related to marketing of artistsAssist in the building of content for artists on the roster (e.g. filming or interviewing artists in the studio, etc)Correspond with producer managers, artist managers, and lawyersOrganize and attend shows and showcases of both signed and unsigned artistsAttend editing and mastering sessionsAssemble album sequence ideas

Northridge, California

• Developed and managed social media campaigns via Instagram and Facebook for Parisa USA, Ache Swimwear, and Zenbah.• Assessed social media marketing strategies and tapped into new channels to optimize ROI and fuel revenue growth.• Merchandised and managed all sales for A.Che Swimwear brand, doubling YOY sales.• Led creative direction, branding, and sales implementation of branded ecommerce website

Greater Los Angeles Area

Bring Nike’s innovative and distinctive brand voice to the diverse consumersBriefing, ideating, developing, and executing premium and purposeful storytelling to connect with inner-city youthCollaborate cross-functionality by strategizing alongside brand leads and entertainment marketing partners to implement updates and create new processes for consumer product reviews within events in multiple LA marketsMaintained and updated roster of key talent and influencers that align with the brand seasonal stories for product partnershipsWorking directly with categories, design team, and the business to create the optimal layout.Maintain a system that ensures accurate floor plans are accessible, archived and updated for functional partners.Incorporate store-specific planning and merchandising requirements into communication tools to be utilized by NikeStoresOwned team members.Plan, organize and prioritize projects so goals and objectives are met.Manage product capacity validation projects specific to the different concept fixture systems

Greater Los Angeles Area

Abbot Kinney First FridaysDevelops content and campaigns both paid and organic for social channels to increase engagement, brand awareness and membership subscriptions.Maintains brand presence in social media, responding to comments & managing FAQsUtilizes a variety of social media platforms and tools for optimal community management, content delivery and reportingLaunched 1 social media community (Snapchat); organic engagement growth 40% higher than the average

Engages in writing breaking entertainment stories driving pop culture. Provides coverage of high-priority news stories for various clients. Responds to tight deadlines and tone restrictions. Communicate effectively with team and editors.Creates stories to align with desired tone of client.

Greater Los Angeles Area

Met needs for studio-to-market asset tracking, and development, management and strict organization of assets, and delivery of assets to end users and markets globally across the brand.Responsible for all assets through the entire pipeline (Production, Finishing, Prepping, Naming, Asset Repository Uploading),Documentation and inventory for all of DreamWorks Animation’s creative department assetsIdentify unique ways to organize and manage the digital asset life cycle from creation to production, distribution, and archiving.

Harrisburg, Pennsylvania Area

A&R for artists Joey Jihad, Supa Dupa Sultan, Zach & Jaymes, Tru Musiq, and Producer All-StarBook studio time (production, mixing, mastering)Create budgets and control actual costs to stay within budgetBook musicians, file musicians, and singer contracts with unionsRent and purchase studio equipment, negotiate for best rates for studio services & personnel, tape, and pro tools logistics, etc.Log and respond to demo submissionsCompile music onto CDsAssemble all copies and credits for album releasesAssist in the building of content for artists on the roster (e.g. filming or interviewing our artists in the studio, etc)Correspond with producer managers, artist managers, and lawyersUse online tools such as Mediabase, Soundscan, and BDS to research and analyze data on signed and unsigned artistsOversee remixes from creation to deliveryLiaise with A&R administration to coordinate delivery of mixes and masters as well as manage payment of invoices and studio sessionsFile content (audio and visual) as well as mailCoordinate artist travelHandle details related to marketing of artistsOversee general office supplies (office supplies, drinks, cd stock, etc)CD duplicationOrganize and attend shows and showcases of both signed and unsigned artistsAttend editing and mastering sessionsAssemble album sequence ideasCoordinate album recording sessions and related travel

Greater Philadelphia Area

Media Manager to the Pennsylvania Legislative Black Caucus (PLBC) under Chairman and State Rep. Ronald Waters D-Phila/Delaware 191st DistrictAdministrate the creation and publishing of relevant, original, high-quality content.Identify and improve organizational development aspects that would improve content (ie: recognition and rewards for participation in the company’s marketing and online review building).Create a regular publishing schedule.Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns for the monthly newsletter and PLBC blog updates.Promote content through social advertising.