“We’ve always done it this way.” ❌ “We’re going to test it and then decide.” ❌”We’ve agreed on our options - now we’ll test it and follow the result.” ☑️I help growth teams make tough strategic decisions using rigorous experimentation; resulting in happier high-participation teams, compound MRR growth, ~30% shorter decision cycles, and faster transitions from idea to in-market implementation.💼 15+ years experience in sales, growth and experimentation📈 Rated & promoted among top 5% senior leader talent @ Fortune 500 company Intuit 🏓 Led growth x2 early-stage startups into first rounds of VC funding, with one exit💻 SaaS, E-commerce & FinTech🎙️ Public speaker on Experiment Strategy @ DMZ, TMUI started Formentor Labs to share my 15+ years experience with founders and leaders whose capable teams are facing crowded markets (e-commerce, fintech, SaaS) with complex customer needs. Experiment-led rigor will arm these teams with the framing to confidently pin their focus down and execute on the right work. I set up the technology, establish the processes, train your team, and demonstrate key experiments to execute through your product roadmap. I can remain on the sideline to coach on-going agile rigor and review test design quality. Your business carries on with a new vision, a focused curiosity and the agility to out-answer your competition using real data from your market.The most effective teams running in-market experiments have mastered key skills from success, failure & practice:🧠 hard skills founded in decision-making frameworks, behavioral science and statistical analysis💟 soft skills for cross-functional creative collaboration, agile rituals, and engaging leadership & stakeholdersMy services:Virtual & on-site workshops 🟧 Fractional experimenter-in-residence 🟧 Consulting on complex test projects 🟧 Keynotes on emerging topics I love what I do. I'd like to help you love it, too.⬇️ Connect with me to explore how your growth team can turn curiosity into a competitive advantage. ⬇️