Germs is an award-winning integrated agency in Singapore that provides creative marketing solutions with digital at the core. - Leading strategy team in analytics, content and media planning for existing clients and pitches- Consulting with clients and vendors to quantify, track, measure and optimise digital performance across diverse objectives, with proven success.- Own and implement analytics and measurement solutions for campaigns and web-based projects, including reporting, dashboards and site tagging - Oversee paid media optimisation and execution across 3rd party platforms- Front data literacy initiatives for colleagues and clients

- Conceptualised and executed campaign optimisation for digital ads- Analysed campaign and website performance data to generate insights and recommendations for clients- Created performance dashboards for client and internal use- Ad-hoc business intelligence data requests

eZoo is a Singapore-based lifestyle hub focused on the expansion of all things creative. - Responsible for marketing strategy on multiple channels (email, Facebook, events), data tracking, branding and customer relations.- Headed an overseas marketing division to implement music programs with partners in Shanghai.- Concurrently acted as principal instructor in guitar and piano, heading a team of 3 instructors and achieved a quarterly team target of SGD 45,000.- Collaborated in the creation of new products for overseas ventures

Forged partnerships within the Mobile games in industry, expanding Garena's mobile portfolio to capitalise on Western markets.• Sourcing and pitching multiple mobile titles to management, both according to company’s criteria and own initiative. I've taken multiple titles to proposal and negotiation• Acting as main contact for prospective Western industry partners• Continuously researching local and international markets to source new opportunities• Provided consultation for Corporate strategy, English-language marketing events and localisation

I generated qualified leads and new clients for a business analytics company in Glasgow. I did this by planning, executing and managing online marketing campaigns across multiple channels.• Managed and optimised marketing campaigns, including Google Adwords, SEO, email, direct phone, social media and online events• Created content to deadlines, including website copy, articles, social posts and information packs• Nurtured and closed sales leads, and performed post-sale account management and support

I led a team of six in a marketing consultancy project for an education company. We conducted market research into the UK education sector, and presented a report outlining recommendations to increase market penetration.