Ria Jethmalani Email & Phone Number

United States

At Dē.SHA design lab we help founders, entrepreneurs and leaders transform ideas to create meaningful impact. Through user centered design we create innovative products, unique brand identities and unforgettable experiences. Our holistic approach ensures projects align with market needs and business objectives to deliver high returns on design investment. We combine our business knowledge with design acumen to bring innovative products, brands and services to market. From concept to launch, we… Show more At Dē.SHA design lab we help founders, entrepreneurs and leaders transform ideas to create meaningful impact. Through user centered design we create innovative products, unique brand identities and unforgettable experiences. Our holistic approach ensures projects align with market needs and business objectives to deliver high returns on design investment. We combine our business knowledge with design acumen to bring innovative products, brands and services to market. From concept to launch, we are a trusted partner for successful market entry.At Dē.SHA Design Lab I am the Managing Director overseeing the functions of business strategy, technical implementation, and creative design.Get in touch for - * Branding* Business Strategy * Product Design * Product Development* Brand Activation* Digital Design Show less

Pune, Maharashtra, India

The pandemic marked the turning point in the sales and growth trajectory of Orient. The watch industry being predominantly retail driven (offline) came to a standstill. However, our e-commerce strategy enabled us to quickly adapt to the changing market needs.* Led a team of 11 members to pivot from B2B offline sales to D2C online sales improving penetration in Tier 2 & Tier 3 cities leading to increased sales and profit margins.* Improved customer experience through India’s first… Show more The pandemic marked the turning point in the sales and growth trajectory of Orient. The watch industry being predominantly retail driven (offline) came to a standstill. However, our e-commerce strategy enabled us to quickly adapt to the changing market needs.* Led a team of 11 members to pivot from B2B offline sales to D2C online sales improving penetration in Tier 2 & Tier 3 cities leading to increased sales and profit margins.* Improved customer experience through India’s first virtual showroom for luxury watches increasing average order value from Rs. 20,000 to Rs. 45,000 and capping returns at only 0.2%.* Designed and launched India specific marketing campaigns with a new website and refined packaging to achieve year on year growth of 45% capping marketing spend at 2% * Reduced inventory days from 6 months to 2 months through an enhanced D2C experience* Set up reputed service centers across India for after sales service Show less

Pune, India

Orient, a subsidiary of Seiko Epson Corporation, is a leading Japanese manufacturer of attainable mechanical and automatic timepieces. Orient was established in 1950 with a heritage that is rooted in craftsmanship, reliability, precision and beauty that stand the test of time. As part of their global expansion, Seiko Epson Orient partnered with JD LLP in 2013 to introduce Orient watches to India. In 2016, Orient expressed the importance of having a digital presence to enhance… Show more Orient, a subsidiary of Seiko Epson Corporation, is a leading Japanese manufacturer of attainable mechanical and automatic timepieces. Orient was established in 1950 with a heritage that is rooted in craftsmanship, reliability, precision and beauty that stand the test of time. As part of their global expansion, Seiko Epson Orient partnered with JD LLP in 2013 to introduce Orient watches to India. In 2016, Orient expressed the importance of having a digital presence to enhance awareness and to be future ready, encouraging worldwide partners to develop and execute a digital strategy.* Headed the design, development and launch of (Seiko Epson) Orient Watch’s 1st ecommerce website in India.* From no digital footprint to an expansive portfolio across e-commerce, social media and third party e-commerce websites reaching 1.5 million impressions in the first quarter.* Set up a reliable D2C premium logistics network through delivery partners across all regions of India.* Devised sales strategies to grow online sales using organic and paid mediums, achieving average year on year growth of 120%. * Amassed an email subscriber base of 12,000+ watch enthusiasts in India within the first 2 years. * Understood customer needs and curated a special collection to service online customers * Reduced website bounce rate from 45% to 25% through improved website speed and highly targeted marketing. Show less

Pune, Maharashtra, India

Brgrmeister is a multi-award winning gourmet burger brand serving authentic American burgers. With a vision to elevate the at home dining experience Brgrmeister has emerged as one of the few gourmet cloud kitchen chains set out to expand across India.* Conducted location analysis through industry data, on-ground research and worked with external partners (Zomato, Swiggy) to identify high potential neighbourhoods. * Launched 10 outlets across 2 cities, through rigorous location… Show more Brgrmeister is a multi-award winning gourmet burger brand serving authentic American burgers. With a vision to elevate the at home dining experience Brgrmeister has emerged as one of the few gourmet cloud kitchen chains set out to expand across India.* Conducted location analysis through industry data, on-ground research and worked with external partners (Zomato, Swiggy) to identify high potential neighbourhoods. * Launched 10 outlets across 2 cities, through rigorous location scouting, negotiation to cap rental at 5% of revenue, timely outlet fit out and acquiring multiple license requirements.* Developed the cloud kitchen franchise model commanding a franchise fee of Rs. 10 lakh with a payback period of 1.1 year of the entire franchise investment.* Directed the admission of Brgrmeister into the national Rebel Launcher program to scale the brand across India.Awards 🏆: Times Food & Nightlife 22' & 23', Zomato Restaurant Awards, Times Food Delivery Icon, Food Connoisseur & The Economic TimesFeatured: NDTV Food, LBB, Whatshot, Pune Mirror, Mumbai Foodie, etc Show less

India

Tea Villa Cafe is a premier chain across India serving the widest range of exotic teas and global cuisine.* Executed effective marketing campaigns across multiple social media platforms and in store through content creation, copywriting and paid advertising.* Analyzed post performance data on marketing campaigns to improve performance and ROI * Partnered with the city’s leading influencers to increase awareness * Identified and explored new growth opportunities for the… Show more Tea Villa Cafe is a premier chain across India serving the widest range of exotic teas and global cuisine.* Executed effective marketing campaigns across multiple social media platforms and in store through content creation, copywriting and paid advertising.* Analyzed post performance data on marketing campaigns to improve performance and ROI * Partnered with the city’s leading influencers to increase awareness * Identified and explored new growth opportunities for the restaurant such as co-working space, loyalty programs and event nights. Show less

Master Of Integrated Innovation For Products & Services

Bachelor Of Business Administration (Bba), Finance And Marketing