• Responsible for the full commercial spectrum of the company and the growth• Marketing the company within the global arena• Linking of the people component with technology to offer a unique value proposition.• Implementation and rollout of mobile measurement systems and process mapping.• Offering client base a management tool called Biz Efficiency that we use to measure all aspects in question.• Responsible for Process optimization and understanding our clients strategic objectives in order to assist them to deliver against them, improving cost, time and quality.• Development of Management tools to assist our clients in inspecting their expectations within a couple of areas:o Compliance internally (staff etc.)o Compliance externally(on behalf of clients)o Document flowo Process improvement.“Whatever you measure and monitor, Improves”Customer Base:Bridge shippingEngenREACH ProjectsOHSACSolution CommsTakis BiltongMammoet CranesProvantage Media GroupGroCatNzengaFreight Force ExpressMTNMultichoice/DSTVDANONEMAYO

• Responsible for the strategic direction and leadership of the Sales Operations team concerning:o Volume and Value Growth for DANONE in S.A.o Process and Efficiency of structure and Team• Project Assegai – DANONE’s Informal market project, responsible for the complete Service Package and strategic Route to Market plan• Returns Project – Responsible to ensure that through improved process and robust procedures, the DANONE Waste in both Volume and Value are managed within acceptable levels• Learner ship and Mentorship – Training and development – Responsible for developing Training Roadmap for Commercial Sales Team• Also, responsible for the company’s Safety program and policies within the Commercial Team • Management and continual optimization of Smollan Field Sales consisting of 2650 headcount • Turnover of +_R300 MCustomer Base:Both Modern Trade and Traditional TradeFunction:Strategic Leadership and Management of Commercial Sales Operations team, Clients and Customers.Business Intelligence and Sales Animation to enable and empower teams3rd Party management:3880 stores2650 staff – 3rd Party61 staff - InternalDirect Reports:5 x Regional Managers1 x National Training Manager1 x Commercial Business Analyst1 x Business Process Analyst (H&S systems)1 x Customer Executive(Smollan Field Sales & Merchandising )

Occupational Health & Safety Accredited ConsultantsSpecialising in the following:Food Safety & HACCP auditngImplementation of:ISO 22000ISO 9001ISO 14001OHSAct 18001Risk AssessmentsIncident InvestigationsTrainingLegislationSafety file compiling and auditing

• Development and delivery of Key Account Planning system• Facilitating the process between Creative, Strategy and Sales to deliver campaign winning proposals.• Create and implement effective direct sales strategies and lead nationwide direct sales personnel toward achievement of sales objectives.• Develop competencies and processes required to create an effective and efficient sales organization.• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.• Provide sales management, budget control, compensation programs and incentive planning.• Ensure effective hiring, orientation, training, development and retention of sales staff.• Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews.• Proactively identify changes in competitive pressures to develop and modify strategies and tactics accordingly.• Prepare monthly, quarterly and annual sales forecasts.• Manage to meet/exceed monthly, quarterly and annual sales forecasts.• Partner with the other Sales Divisions, Media, Airports and Digital – Corporate and Strategic Accounts in the development of key account customer relationship management.• Identify new business opportunities and do account handovers to the various business unit heads• Establish effective relationships and collaborations with other departments (Marketing, Finance, Operations, etc.) to address key business issues and opportunities.• Maintain competitive knowledge to create and adjust sales strategies.• Attend sales meetings, seminars, and conferences as appropriate.

• Responsible for full commercial, operational and management oversight of dedicated AVI shared services structure (Field Marketing shared services). • Responsible for comprehensive sales and Field Marketing of mentioned business units and their brands. (Snackworks, Entyce & Indigo)Field Marketing shared services responsibilities:• Full oversight of the 2100 Field Marketing staff compliment.• Providing strategic direction across all disciplines. (Operations, finance, technology, HR, sales and call centre) • Oversight of the national implementation and execution of operational objectives.• Business unit Service Level Agreement compliance and improvement thereof.• Oversight of call centre management. • Drafting of Field Marketing budget.• Cost and expense management. • Optimisation of operational processes between Logistics, Call Centre and Field Marketing Team.• Technology platform implementation, integration and insight management. • Quarterly Board feedback on Field Marketing structure performance.• Managing a team of direct reports and providing mentoring, coaching and advice through individual performance appraisals and key performance indicator measurement sessions. (Monthly and quarterly basis)• Team of direct reports consisting of: National Operations manager, Financial manager, HR manager, Call Centre manager, Business Process Analyst, Project Co-ordinator. • Oversight of learnership programme – 180 learners enrolled.Business units’ responsibilities:• Achievement of sales targets between all 3 business units with a turnover of ±R5 Billion. • Market share growth objectives for all 3 business units.• Relationship management between business units, AVI and all other shared services.• Relationship management with customers, clients and service providers.• Monthly and quarterly financial and operational status updates on cost control (± R200 million), return on investment and impact on AVI and business units.

Business Unit Manager within Smollan Diversified Services for Brand Alliance.Responsible for a National Team of Regional Managers and Field Consultants,looking after Brand Owners products within specific channels. Assisting Brand Owners in powering up and activating their Brands through passionate people and technology.

Managing The team responsible for the rollout of the Engen Woolworths project, an alternative profit opportunity within the Engen Petroleum Forecourt retail environment..Also responsible for compliance auditing on behalf of Engen.Assisting the Engen dealers to optimise the financial model in order to maximise ROI.Pivotal link between Engen Petroleum, The Dealer and Woolworths from an Operational systems point of view.

Responsible for Operations function of Woolworths retail outlets within the Engen petroleum sites. Assisting Forecourt dealers in optimising operations on site, managing of forecasting models and waste control processes.Also involved in project processes for pre store opening and store openings.Auditing of Operations and merchandising standards for and on behalf og Engen and Woolworths.