My Ecosystem Marketing Manager role was being the primary interface with the key business partners in driving the GTM motions (build, sell, service) offerings and create demand for IBM products solutions and services built on IBM technology. Through the various marketing initiatives with partners, I was able to the achieve assigned targets and year-to-year pipeline growth.Responsibilities:Align partner marketing activities to meet IBM channel revenue and profit goals and improve the… Show more My Ecosystem Marketing Manager role was being the primary interface with the key business partners in driving the GTM motions (build, sell, service) offerings and create demand for IBM products solutions and services built on IBM technology. Through the various marketing initiatives with partners, I was able to the achieve assigned targets and year-to-year pipeline growth.Responsibilities:Align partner marketing activities to meet IBM channel revenue and profit goals and improve the partner experience with IBM.Manage co-marketing funded programs and pipeline creation with business partners and integrating them into IBM led marketing priorities in tactics and events.Develop quarterly plans that deliver YTY growth in business partner opportunity identification through co-marketing and enablement programsPromote and support IBM Business Partner Program (PartnerWorld) for top tier partners which cover memberships, benefits eligibility, qualification and certification criteria, compliance, and performance reporting.Manage pipeline for VAD and monitor BP led and co-marketing funding programs. Show less

I led a team of twelve marketers where we planned and implemented marketing campaigns for IBM and Business Partners across the region both digital and F2F.= My team was the biggest contributor to the MEA region in terms of year-to-year growth in building pipeline and achieving yearly set targets.Responsibilities:Plan and execute marketing campaigns across the region in support of the different business portfolios – Cloud, Data & AI, Security and Services.Design and manage live and… Show more I led a team of twelve marketers where we planned and implemented marketing campaigns for IBM and Business Partners across the region both digital and F2F.= My team was the biggest contributor to the MEA region in terms of year-to-year growth in building pipeline and achieving yearly set targets.Responsibilities:Plan and execute marketing campaigns across the region in support of the different business portfolios – Cloud, Data & AI, Security and Services.Design and manage live and virtual events in the overall marketing mix and ensure pre-event and post event strategy to increase engagement and response rates.Raise brand awareness through creative marketing initiatives PR, social, events and portfolio marketing.Execute localized pipeline creation and acceleration programs with sales teams across different business units.Deliver MEP pipeline and revenue objectives both annually and quarterly including reviews with worldwide and geo stakeholders.Change the perception in the marketplace and position IBM not only as a leading technology company but as a solution and consultancy service provider. Show less

Responsible for driving overall brand marketing objectives and plans in coordination with advertising and media agencies to implement the proper marketing mix increasing sales with targeted consumer segments.Initiate lead marketing implementation plans to position and promote IBM product portfolio to defined target audiences based on SBM plan and investment allocation from IBM.Extend IBM global marketing initiatives into appropriate marketing mix elements, including customer and retail… Show more Responsible for driving overall brand marketing objectives and plans in coordination with advertising and media agencies to implement the proper marketing mix increasing sales with targeted consumer segments.Initiate lead marketing implementation plans to position and promote IBM product portfolio to defined target audiences based on SBM plan and investment allocation from IBM.Extend IBM global marketing initiatives into appropriate marketing mix elements, including customer and retail marketing, consumer marketing and promotions including sponsorships and events. Direct daily activities of the marketing team with external agencies and provide guidance in all aspects of advertising and media relations. Initiate and manage the execution of BTL / ATL advertising, sales promotion, and direct marketing campaigns for SBM and IBM in Saudi Arabia.Manage all internal and external event activities relating to IBM road shows, seminars, sponsorships, conferences, and exhibitions locally and regionally.Oversee all internal and external communication activities including media relations.Manage and administer SBM marketing and communication budget and established quarterly and yearly financial plans for implementing programs. Show less