Riadh Boukhris is the premier service transformation evangelist. He has worked with over 100 global and regional enterprise companies in 15 countries in the area where sustainability, strategy, service & product design, technology, and culture meet.Riadh is founder and CEO of BlueWorld, delivering Cognitive Service Transformation that integrates business re-engineering, industry expertise and disruptive technologies, for clients around the world. He has founded several companies including Altitude Software Middle East, Africa and South Asia which he led as CEO for twenty years. The company was a global leader in Customer Interaction Management software across 18 countries around the world, and is now part of Enghouse the Canadian technology giant listed in Toronto stock exchange. Before that he held several key international positions at Alcatel Telecom, including Managing Director of Oatar and Pakistan and Key Account Director for the United Nations worldwide where he found his passion for impact and transformational change.In the realm of digital transformation, Riadh Boukhris emerges as a visionary leader devoted to addressing the world's most intricate challenges through the fusion of Al and service innovation. He fervently emphasizes the necessity of fostering a 'Customer Service First’ ethos in our current era, asserting that neglecting this imperative can pose significant risks to revenue, business viability, and environmental sustainability.Riadh has pioneered the groundbreaking "Customer-Service-Elevation™" framework, "One call, job done.™" service design principle and metric. His company has ingeniously developed a software platform centered around this framework, effectively replacing service inefficiencies with sustainable and triumphant transformations. Riadh frequently engages in collaborations with esteemed business thought leaders, globally renowned academics, and subject matter experts to continually refine and elevate this framework to the pinnacle of excellence.Riadh graduated in Computer Science and Micro-electronics from the Nice Institut of Technology, France. Additionally, he completed his studies in Service Management and Marketing at INSEAD, Business School, France.