Riad ⚡️ Mezi

Riad ⚡️ Mezi Email and Phone Number

Chief Marketing and Digital Officer @ MTN Cameroon
Ottawa, ON, CA
Riad ⚡️ Mezi's Location
Ottawa, Ontario, Canada, Canada
About Riad ⚡️ Mezi

Guided by a deep Passion for Psychology and Technology, I combine Human and Artificial intelligence to achieve extraordinary Results & Growth.Named the “The Magician” with over 22 years of international experience with major groups like MTN, Etisalat, Zain, Airtel, Veon, and Ooredoo within the Tech and Digital industries.Master in Product Development, Branding, Go-To-Market, Digital Marketing, Data Science and Artificial Intelligence, leading with strong People, Culture, and Innovation Programs.Achieved double-digit growth (>10%) in revenue and profitability each year. Increased market share by +1pp to +10pp in several markets driven by leadership in Net-Promoter-Score and Brand Desire.Oversaw marketing budgets of up to $20 million and led teams of up to 500 people.Nominated 5 times as “Company’s Top Talent & Unique Contributor” and honored with 16 prestigious awards recognizing talent development leadership, innovation, best customer experience, pricing management, commercial excellence, and operational performance.Graduated and certified by the world's leading universities, including Harvard Business School, MIT, Stanford, Oxford, London Business School, Duke University, and the University of Liverpool.Ever wondered what it's like to be the "The Magician"? Below is a summary of 50 LinkedIn recommendations that gives you a glimpse into my world through the eyes of those who know me best:❶ Leader (Visionary, Mentor, Inspirational, Supportive, Authentic) : Mentioned 45 times (34%)❷ Innovative, Creativitive & Strategic : Mentioned 38 times (28%)❸ Passionnate & Dedicated : Mentioned 21 times (16%)❹ Empathic, Collaborative & Customer-Centric : Mentioned 17 times (13%)❺ Analytical, Results & Details Oriented : Mentioned 16 times (12%)

Riad ⚡️ Mezi's Current Company Details
MTN Cameroon

Mtn Cameroon

View
Chief Marketing and Digital Officer
Ottawa, ON, CA
Website:
mtn.cm
Employees:
2860
Riad ⚡️ Mezi Work Experience Details
  • Mtn Cameroon
    Chief Marketing And Digital Officer
    Mtn Cameroon
    Ottawa, On, Ca
  • Mtn Cameroon
    Chief Marketing & Digital Officer
    Mtn Cameroon Sep 2020 - Present
    Douala, Lit, Cm
    • Achieved the operating company’s highest revenue ever• Achieved double-digit growth in revenue for 3 years in a row• Increased NPS & Brand Desire to become the Top industry leader• Awarded the Best OpCo "Leading Customer Experience" by MTN Group 2023• Recognized as Best OpCp "HR Future Fit Talent & Culture" by MTN Group 2023• Honored as OpCo of the Year "Ayoba Best Practices" by MTN Group Digital 2022• Distinguished as Best Operating Company of the year for Pricing Management by MTN Group 2021• Awarded Best Operating Company of the year for Commercial Excellence by MTN Group 2021
  • Mtn Benin
    Chief Consumer Officer (Cco)
    Mtn Benin Mar 2017 - Aug 2020
    Cotonou, Bj
    • Increased Market-Share (Value) by 15 percentage points in 3 years (from 57% to 72%) • Churn rate reduced & maintained below 1% (from 3.5%)• Rewarded as “Best West & Central African Operation” by MTN Group 2019• Received "Quality and Commercial Prestige" Award from MTN Group 2019• Got the “Best Employee Engagement Score” Award by MTN Group 2019• Honored as the “Best Sales Distribution Network” Award by MTN Group 2018• Granted “Best Commercial Campaign Award” by MTN Group 2018
  • Vimpelcom Algeria - Djezzy
    Sales & Distribution Director
    Vimpelcom Algeria - Djezzy Sep 2015 - Feb 2017
    Amsterdam, Nl
    • Built a new regional operating model to achieve +1% up to +3% pt. Market-Share in all 9 regions• Increased share of customers acquisition from 25 to 40% impacting positively Subs & Value Market-Share• Led 4G/LTE Commercial launch• Rewarded personally as “Best Company’s Talent” by Djezzy (VEON) - 2016
  • Smart Communications, Inc.
    Chief Commercial Officer (Cco)
    Smart Communications, Inc. Oct 2014 - Sep 2015
    Makati, Ph
    • Designed the commercial strategy & Business Plan for MNO greenfield launch• Designed and implemented a Customer Experience Management Program pushing the organization toward a customer-centric culture• Established the company’s Brand identity and values
  • Atlantique Telecom Group - Etisalat
    Group Marketing Director 🌍
    Atlantique Telecom Group - Etisalat Oct 2010 - Sep 2014
    Abu Dhabi, Ae
    • Led Segment Growth and Products & Services development across West & Central Africa region including Côte d'Ivoire, Benin, Togo, Gabon, Niger, and Central-Africa Republic.• Achieved +100% Subscribers growth over 4 years (From 6 to 12m)• Achieved +50% Revenue Growth over 4 years (From 430m to 650m $)• Improved Data Services Revenue contribution from 1% to 10%• Developed a Knowledge & Best Practices Sharing Program and Platform to leverage Group expertise• Awarded “Best Commercial Performance” by Etisalat 2012
  • Mtn
    Senior Manager - Isp & Business Solutions 🔔
    Mtn Apr 2009 - Sep 2010
    Johannesburg, Gauteng, Za
    • Led Business Planning, Segmentation & Pricing, Products & Services Development, Reporting & Analytics.• Achieved Market leadership (Subs & Revenue) in 2009 reaching 51% Market-share and 1.6m Subs• Successfully launched National WiMAX Network to achieve market leadership (70%) in Data Broadband• Boosted Fixed Data Broadband Revenue from 60K to 3m$ (yearly)• Honored as “Best Operator in Central Africa” by Africa Telecom People 2010• Awarded “Best Performing OpCo” amongst MTN WECA region by MTN Group 2009
  • Zain
    Marketing Product Manager 📣
    Zain Sep 2006 - Feb 2009
    Kuwait, Kw
    • Led Segmentation & Pricing, Reporting & Analytics, Products & Services Development & Management, Project Management.• Doubled subscribes from 500K to 1M in 2 years achieving +60% Revenue Growth• Awarded for “Best Data Revenue Penetration & Contribution” (15%) across the Group (Africa)
  • Ooredoo Algeria
    Marketing Product Manager
    Ooredoo Algeria Mar 2004 - Aug 2006
    Doha, Doha, Qa
    • Led Data Products & Services development and management including Messaging, Content & Devices.• Supported the successful launch of the 3rd Mobile Operator in a very short period (5 months from Scratch) • Was the first market mover for innovative services: Mobile Internet Kit for laptops, Content Management System, Over-the-air Device Configuration, Push-to-Talk, Chat & Dating, SSO for unified self-care.• Achieved an exceptional performance of 3m Subs and 255m $ in just 2 years• Named “Most innovative OpCo” by Ooredoo Group 2005
  • I2B
    Product Developer
    I2B Mar 2002 - Feb 2004
    Santiago, Región Metropolitana, Cl
    • Led the web development and Project Management of “Algeria Tenders” Project www.AlgeriaTenders.com • Successful commercial launch of the first Online Portal for B2B Tenders in Algeria• Acquired 1K Business customers in less than 3 months

Riad ⚡️ Mezi Education Details

  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Artificial Intelligence
  • Harvard Business School
    Harvard Business School
    Innovation & Disruptive Strategy 💡
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Applied Data Science Program: Leveraging Ai For Effective Decision-Making
  • Duke University
    Duke University
    Leadership For Executives
  • University Of Liverpool
    University Of Liverpool
    Marketing 🏆
  • University Of Derby
    University Of Derby
    Diploma In Telecom Business 📢
  • Université Des Sciences Et De La Technologie 'Houari Boumediène'
    Université Des Sciences Et De La Technologie 'Houari Boumediène'
    Computer Science 💎

Frequently Asked Questions about Riad ⚡️ Mezi

What company does Riad ⚡️ Mezi work for?

Riad ⚡️ Mezi works for Mtn Cameroon

What is Riad ⚡️ Mezi's role at the current company?

Riad ⚡️ Mezi's current role is Chief Marketing and Digital Officer.

What schools did Riad ⚡️ Mezi attend?

Riad ⚡️ Mezi attended Massachusetts Institute Of Technology, Harvard Business School, Massachusetts Institute Of Technology, Duke University, University Of Liverpool, University Of Derby, Université Des Sciences Et De La Technologie 'houari Boumediène'.

Who are Riad ⚡️ Mezi's colleagues?

Riad ⚡️ Mezi's colleagues are Atakie Nelson, Bertin Ngatia, Christian Anselme Kouoh Ngando, Balkisse Nsangou, Viviane Djitafo, Romane Wilfried, Joseph Ndoh.

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