Riad ⚡️ Mezi
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Riad ⚡️ Mezi Email & Phone Number

Chief Marketing and Digital Officer at MTN Cameroon
Location: Ottawa, Ontario, Canada 10 work roles 7 schools
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Current company
Role
Chief Marketing and Digital Officer
Location
Ottawa, Ontario, Canada
Company size

Who is Riad ⚡️ Mezi? Overview

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Quick answer

Riad ⚡️ Mezi is listed as Chief Marketing and Digital Officer at MTN Cameroon, a company with 2860 employees, based in Ottawa, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Riad ⚡️ Mezi.

Riad ⚡️ Mezi previously worked as Chief Marketing & Digital Officer at Mtn Cameroon and Chief Consumer Officer (CCO) at Mtn Benin. Riad ⚡️ Mezi holds Designing And Building Ai Products And Services 🤖, Artificial Intelligence from Massachusetts Institute Of Technology.

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Email format at MTN Cameroon

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MTN Cameroon

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Profile bio

About Riad ⚡️ Mezi

Guided by a deep Passion for Psychology and Technology, I combine Human and Artificial intelligence to achieve extraordinary Results & Growth.Named the “The Magician” with over 22 years of international experience with major groups like MTN, Etisalat, Zain, Airtel, Veon, and Ooredoo within the Tech and Digital industries.Master in Product Development, Branding, Go-To-Market, Digital Marketing, Data Science and Artificial Intelligence, leading with strong People, Culture, and Innovation Programs.Achieved double-digit growth (>10%) in revenue and profitability each year. Increased market share by +1pp to +10pp in several markets driven by leadership in Net-Promoter-Score and Brand Desire.Oversaw marketing budgets of up to $20 million and led teams of up to 500 people.Nominated 5 times as “Company’s Top Talent & Unique Contributor” and honored with 16 prestigious awards recognizing talent development leadership, innovation, best customer experience, pricing management, commercial excellence, and operational performance.Graduated and certified by the world's leading universities, including Harvard Business School, MIT, Stanford, Oxford, London Business School, Duke University, and the University of Liverpool.Ever wondered what it's like to be the "The Magician"? Below is a summary of 50 LinkedIn recommendations that gives you a glimpse into my world through the eyes of those who know me best:❶ Leader (Visionary, Mentor, Inspirational, Supportive, Authentic) : Mentioned 45 times (34%)❷ Innovative, Creativitive & Strategic : Mentioned 38 times (28%)❸ Passionnate & Dedicated : Mentioned 21 times (16%)❹ Empathic, Collaborative & Customer-Centric : Mentioned 17 times (13%)❺ Analytical, Results & Details Oriented : Mentioned 16 times (12%)

Current workplace

Riad ⚡️ Mezi's current company

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MTN Cameroon
Mtn Cameroon
Chief Marketing and Digital Officer
Ottawa, ON, CA
Website
Employees
2860
AeroLeads page
10 roles

Riad ⚡️ Mezi work experience

A career timeline built from the work history available for this profile.

Chief Marketing And Digital Officer

Ottawa, ON, CA

Chief Marketing & Digital Officer

Current

Douala, LIT, CM

  • Achieved the operating company’s highest revenue ever
  • Achieved double-digit growth in revenue for 3 years in a row
  • Increased NPS & Brand Desire to become the Top industry leader
  • Awarded the Best OpCo "Leading Customer Experience" by MTN Group 2023
  • Recognized as Best OpCp "HR Future Fit Talent & Culture" by MTN Group 2023
  • Honored as OpCo of the Year "Ayoba Best Practices" by MTN Group Digital 2022
Sep 2020 - Present

Chief Consumer Officer (Cco)

Cotonou, BJ

  • Increased Market-Share (Value) by 15 percentage points in 3 years (from 57% to 72%)
  • Churn rate reduced & maintained below 1% (from 3.5%)
  • Rewarded as “Best West & Central African Operation” by MTN Group 2019
  • Received "Quality and Commercial Prestige" Award from MTN Group 2019
  • Got the “Best Employee Engagement Score” Award by MTN Group 2019
  • Honored as the “Best Sales Distribution Network” Award by MTN Group 2018
Mar 2017 - Aug 2020

Sales & Distribution Director

Amsterdam, NL

  • Built a new regional operating model to achieve +1% up to +3% pt. Market-Share in all 9 regions
  • Increased share of customers acquisition from 25 to 40% impacting positively Subs & Value Market-Share
  • Led 4G/LTE Commercial launch
  • Rewarded personally as “Best Company’s Talent” by Djezzy (VEON) - 2016
Sep 2015 - Feb 2017

Chief Commercial Officer (Cco)

Makati, PH

  • Designed the commercial strategy & Business Plan for MNO greenfield launch
  • Designed and implemented a Customer Experience Management Program pushing the organization toward a customer-centric culture
  • Established the company’s Brand identity and values
Oct 2014 - Sep 2015

Group Marketing Director 🌍

Abu Dhabi, AE

  • Led Segment Growth and Products & Services development across West & Central Africa region including Côte d'Ivoire, Benin, Togo, Gabon, Niger, and Central-Africa Republic.
  • Achieved +100% Subscribers growth over 4 years (From 6 to 12m)
  • Achieved +50% Revenue Growth over 4 years (From 430m to 650m $)
  • Improved Data Services Revenue contribution from 1% to 10%
  • Developed a Knowledge & Best Practices Sharing Program and Platform to leverage Group expertise
  • Awarded “Best Commercial Performance” by Etisalat 2012
Oct 2010 - Sep 2014

Senior Manager - Isp & Business Solutions 🔔

Mtn

Johannesburg, Gauteng, ZA

  • Led Business Planning, Segmentation & Pricing, Products & Services Development, Reporting & Analytics.
  • Achieved Market leadership (Subs & Revenue) in 2009 reaching 51% Market-share and 1.6m Subs
  • Successfully launched National WiMAX Network to achieve market leadership (70%) in Data Broadband
  • Boosted Fixed Data Broadband Revenue from 60K to 3m$ (yearly)
  • Honored as “Best Operator in Central Africa” by Africa Telecom People 2010
  • Awarded “Best Performing OpCo” amongst MTN WECA region by MTN Group 2009
Apr 2009 - Sep 2010

Marketing Product Manager 📣

Kuwait, KW

  • Led Segmentation & Pricing, Reporting & Analytics, Products & Services Development & Management, Project Management.
  • Doubled subscribes from 500K to 1M in 2 years achieving +60% Revenue Growth
  • Awarded for “Best Data Revenue Penetration & Contribution” (15%) across the Group (Africa)
Sep 2006 - Feb 2009

Marketing Product Manager

Doha, Doha, QA

  • Led Data Products & Services development and management including Messaging, Content & Devices.
  • Supported the successful launch of the 3rd Mobile Operator in a very short period (5 months from Scratch)
  • Was the first market mover for innovative services: Mobile Internet Kit for laptops, Content Management System, Over-the-air Device Configuration, Push-to-Talk, Chat & Dating, SSO for unified self-care.
  • Achieved an exceptional performance of 3m Subs and 255m $ in just 2 years
  • Named “Most innovative OpCo” by Ooredoo Group 2005
Mar 2004 - Aug 2006

Product Developer

I2B

Santiago, Región Metropolitana, CL

  • Led the web development and Project Management of “Algeria Tenders” Project www.AlgeriaTenders.com
  • Successful commercial launch of the first Online Portal for B2B Tenders in Algeria
  • Acquired 1K Business customers in less than 3 months
Mar 2002 - Feb 2004
Team & coworkers

Colleagues at MTN Cameroon

Other employees you can reach at mtn.cm. View company contacts for 2860 employees →

7 education records

Riad ⚡️ Mezi education

Designing And Building Ai Products And Services 🤖, Artificial Intelligence

Massachusetts Institute Of Technology

Innovation & Disruptive Strategy 💡

Harvard Business School

Applied Data Science Program: Leveraging Ai For Effective Decision-Making

Massachusetts Institute Of Technology

Leadership For Executives

Duke University

Master Of Business Administration (M.B.A.), Marketing 🏆

University Of Liverpool

Diploma In Telecom Business 📢

University Of Derby

Master’S Degree, Computer Science 💎

Université Des Sciences Et De La Technologie 'Houari Boumediène'
FAQ

Frequently asked questions about Riad ⚡️ Mezi

Quick answers generated from the profile data available on this page.

What company does Riad ⚡️ Mezi work for?

Riad ⚡️ Mezi works for MTN Cameroon.

What is Riad ⚡️ Mezi's role at MTN Cameroon?

Riad ⚡️ Mezi is listed as Chief Marketing and Digital Officer at MTN Cameroon.

Where is Riad ⚡️ Mezi based?

Riad ⚡️ Mezi is based in Ottawa, Ontario, Canada while working with MTN Cameroon.

What companies has Riad ⚡️ Mezi worked for?

Riad ⚡️ Mezi has worked for Mtn Cameroon, Mtn Benin, Vimpelcom Algeria - Djezzy, Smart Communications, Inc., and Atlantique Telecom Group - Etisalat.

Who are Riad ⚡️ Mezi's colleagues at MTN Cameroon?

Riad ⚡️ Mezi's colleagues at MTN Cameroon include Henri Michel Zobo, Norris ], Alida Lyliane, Honnette Joelle Aneboh, and Egbeneba Tarkang.

How can I contact Riad ⚡️ Mezi?

You can use AeroLeads to view verified contact signals for Riad ⚡️ Mezi at MTN Cameroon, including work email, phone, and LinkedIn data when available.

What schools did Riad ⚡️ Mezi attend?

Riad ⚡️ Mezi holds Designing And Building Ai Products And Services 🤖, Artificial Intelligence from Massachusetts Institute Of Technology.

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