After spending 20+ years doing business in the Middle-East, Mr. Safar decided to start a new chapter in his life by returning to his entrepreneurial spirit. He believes bridging the gap between innovative North American companies and this complex, yet lucrative, emerging market is a must for North American trade and export, and more importantly, for SME's looking to expand and grow their international business. Mr. Safar holds an Electrical Engineering and Computer Sciences Bachelor from the University of North Carolina. His entrepreneurship and business savvy showed early on by designing a prototype gas-electric hybrid vehicle in 1985. In 1987, his immigration to Canada was approved in exchange of the establishment of the 1st Computer School in the West-Island of Montreal, QC.Riad spent the previous decade managing day to day operations and leading an IT start-up, Total Technical Triangle (3T), to become one of the top 5 System's Integrator Companies in the Kingdom of Saudi Arabia. His previous experience varied from Lead Instructor and Sales Manager to General Manager & Partner specializing in cloud computing, data center virtualization and cyber security. Furthermore, his reputation and experience building long term relationships in the region are second to none. He led 3T by implementing some of the most complex and challenging IT projects, while maintaining one of the best customer satisfaction reputations in the Kingdom. His Team-led philosophy enabled a 100% success rate empowering his Sales, Support, Operations, Finance and Logistics Teams to conduct fruitful business. As of today, Riad is eager to act as a “Senior Strategic Adviser” to North American businesses looking to increase their sales revenues, net profitability and maximize their investment in new territory business development. His proven track record and understanding of the ME’s cultural business behavior are indispensable to any business looking to succeed in this marketplace.