Conducted Brand Study: Led in-depth research into Bixa's brand identity, values, and target audience to ensure a consistent and compelling brand narrative across all platforms.Competitive Analysis: Performed comprehensive analysis of key competitors in the Ayurvedic space, identifying market trends, gaps, and opportunities for Bixa to stand out.Landing Page Design: Designed a user-centric, mobile-responsive one-page landing page to increase customer engagement and brand awareness, integrating a clear call-to-action (CTA) for doctor appointments.Packaging Design: Created aesthetically aligned, functional, and informative packaging for Bixa products, ensuring visual consistency and compliance with brand guidelines.Brochure Design: Developed a visually appealing brochure that effectively communicated Bixa's offerings, values, and services, enhancing customer retention and product knowledge.Amazon Store Page Design: Designed a seamless, on-brand Amazon store page with attention to product presentation, optimizing the user experience and driving conversions.Email Marketing Templates: Crafted engaging email marketing templates tailored to Bixa’s brand voice, aiming to drive customer engagement and increase sales.Collaborated Cross-Functionally: Worked closely with the marketing, product, and design teams to ensure cohesive brand messaging and streamlined project execution.Increased Engagement: Successfully improved brand recognition and customer engagement across multiple channels through a cohesive and professional brand presence.

• Gain hands-on experience in creating user-centric website layouts according to the clients need• Enhanced my understanding of design principles by creating various wireframes and prototypes • Integrated interactive elements which increased the user engagement

• Develop expertise in creating user-friendly and visually appealing mobile app interface for treating oral cancer. I redesigned one of their existing app to add more features to the current app and provide a more comfortable interface.• I also designed the back-end portal to connect the doctors to the app so that they can keep a record of the service provided by them. • Designing graphics – like visuals for the app , brochures and book cover

1. curating images from Pinterest to create sets 2. editing work 3. creation of sets