Powering brands online through winning, style-led social media strategies, paid advertising, campaigns, and management. Expert in creating effective integrated marketing campaigns across email, social, and website and instore.

• Development and execution of the marketing programme strategy to reinforce the value of Rackspace Fanatical Support • Developing and executing the strategy for a customer delighter programme for the International customer base • Liaison between Sales and Support teams on all customer loyalty and affinity marketing initiatives• Responsible for developing a customer advisory council and annual meet ups• Generation of monthly customer newsletters to International customer base• Responsible for regularly communicating and educating the base about NPS to help increase response rates, and providing closed-loop feedback on how Rackspace is making improvements• Identifying and managing the production of customer case studies and testimonials both written and video based.• Creation and management of customer networking and relationship events

- Work closely with Business Development Consultants and Service Delivery Managers to help drive account growth and reduce churn for existing customers- Work with sales management to define criteria and identify accounts to target with installed base marketing activities- Develop and execute product and promotional programs to stimulate additional business and encourage loyalty from existing Rackspace accounts- Implement cross-sell/up-sell programs to a broad base of Rackspace accounts to encourage the uptake of new products and services- Work with product to implement product launches to existing base- Owning and executing customer events and customer communications- Ensuring programs are comprehensive and directly aligned with the strategic priorities of the business

This role provided me with a great understanding for the world of B2B marketing, allowing me to work on activities across the team. Ownership of a number of core projects led to my promotion to the Installed Base Marketing Executive.- Providing administrative support for the EMEA Marketing team - Planning and co-ordinating both internal and external events

- Generating Fully Qualified leads for the Sales Team through both inbound and outbound enquiries- Achieving monthly lead target of 100 leads