Rian Kirkman Email and Phone Number
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An executive marketing leader, and Senior Vice President of Marketing at VAI Resort, Rian has a background in successfully launching billion dollar luxury resort properties, celebrity chef restaurants, and entertainment residencies. Balanced data-driven and creative leader focused on identifying EBITDA-growth strategies across digital and traditional channels. Highlights include:- Over 25 years of marketing leadership experience with the following brands: Las Vegas Sands, Caesars Entertainment, American Honda, Sony Electronics, Charles Schwab, Wells Fargo, and Live Nation- Successfully reversed a 4-year trend of declining revenue on direct booking channels at The Venetian, while optimizing channel mix- Launched the world’s first Nobu Hotel, including advertising, brand standards, pricing, and all occupancy driving initiatives - Increased Honda market share in Northern California in 24 consecutive months- Initiated the activation strategy for Charles Schwab’s sponsorships of the PGA TOUR and U.S. Ski Team, which cumulatively netted over $14 billion in investible assets HSMAI Board Member, Las Vegas Chapter Leadership experience following industries: Food & Beverage, Restaurants, Travel & Tourism, Sports & Entertainment, Hospitality, Automotive, Gaming, and Financial ServicesSpecialties: Sales, Hospitality, Entertainment, Food & Beverage/Restaurant, Travel & Tourism, Multi-unit Retail Marketing, Advertising, Direct Marketing, Social Media, Sports Marketing, Sponsorships, Strategic Planning, Online Marketing, Consumer Electronics, Event Ticketing, and CRM.
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Senior Vice President MarketingVai Resort Dec 2023 - PresentGlendale, Arizona, UsOversee all Marketing, Sales, and Revenue Management for the one-of-a-kind VAI Resort. Preparing to launch with 1100 guest rooms, 12 restaurants, and the state of the art 11,000 seat amphitheater.
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Co-FounderGreenfield Marketing 2018 - PresentCharlotte, Nc, UsGreenfield Marketing is a growth-focused marketing company that leverages experience with Fortune 500 brands and applies those best-in-practice principles to help businesses grow revenue and profitability.Clients include Hawks Restaurant Group, Twin Rocks Estate Winery, and The Orthopedic Specialty Center of Northern California. -
Senior Vice President Marketing & Brand StrategyThe Cordish Companies Oct 2022 - Nov 2023UsOversee marketing for all Live! Hospitality Entertainment Districts, Restaurants, Cordish Living, and Spark Co-working districts.- Lead the marketing plan development for the successful opening of PBR Cowboy Bar, Sports & Social and Ava in Cary, NC.- Restructured the marketing campaigns for the six Cordish Living multifamily residences, driving year over year occupancy and price per square foot increases for One Light, Two Light, and One Cardinal Way luxury apartments.- Launched the Midland Lofts and One Rangers Way websites- Lead marketing for the grand opening of Three Light Luxury Apartments- Lead a Google Certification initiative for 40+ marketing team members across the organization -
Chief Marketing OfficerWild Wing Cafe Jan 2021 - Jul 2022Charlotte, North Carolina, UsWild Wing Cafe is a wing-based restaurant and live music venue with over 40 locally owned and operated locations in 8 states. Home to Hot Wings, Cold Beer and Good Times, Wild Wing Cafe is a popular destination to catch live music watch sports and enjoy great food.Lead all marketing, entertainment, culinary, and philanthropic initiatives.- Oversaw all revenue-related initiatives for 40-location, $125 million footprint- Launched philanthropic partnership with Little Kids Rock and Disney- Initiated a mobile sports gaming partnership with Caesars Entertainment -
Vice President Of MarketingStudio Movie Grill Jan 2020 - Apr 2020Dallas, Texas, Us- Oversaw all digital marketing, database, email marketing, social media, ecommerce, andstudio marketing relationships for 35-location dine in movie theater brand- Launched first ever F&B to-go and delivery initiatives in response to COVID-19- Furloughed due to COVID-19 pandemic and mandated movie theater shutdown -
Head Of Sales EnablementSf Bay Coffee Oct 2018 - Oct 2019Lincoln, California, UsContract position responsible for selling San Francisco Bay Coffee Company within the hospitality and non-grocery retail verticals, while providing guidance in the creation and expansion of all sales enablement initiatives. Established product distribution in TJ Maxx/Home Goods, Compass USA, Delaware North, Healthy Options & Caesars Entertainment.San Francisco Bay Coffee was the #1 selling coffee on Amazon in 2017 (Forbes: August 4, 2017) and is the only gourmet coffee in a one-cup that is fully compostable in an industrial composting facility. We buy direct from our farmers and pay them twice the average ICO indexed price in order to cover their cost of production and ensure a fair return for their efforts. -
Vice President Of MarketingThe Venetian Resort Las Vegas | Las Vegas Sands Corp. Aug 2014 - Jul 2017Las Vegas, Nevada, UsOversaw the strategy development and the day-to-day operations of Advertising, Brand, E-Commerce, Visitation Marketing (F&B and Entertainment), Digital Marketing, Public Relations, Creative Services and B2B Marketing.- Successfully reversed a 4-year trend of declining revenue on direct booking channels- Increased contactable customer database by 15%- Developed an allowable spend methodology for all F&B and entertainment offerings, basedon consumer demand, annual revenue and economic upside -
Vice President, Hospitality Marketing- Las Vegas RegionCaesars Entertainment Corporation Aug 2010 - Aug 2014Las Vegas, Nv, UsVice President, Hospitality Marketing for Caesars Entertainment's Las Vegas properties. Promoted from Director of Property Marketing in September 2011.- Hospitality marketing leader responsible for strategy and execution of all advertising andonline marketing for ten Las Vegas resorts- Marketing lead for over 20 entertainment offerings, including Celine Dion, Elton John, JerseyBoys, Britney Spears, Shania Twain, and Rod Stewart- Marketing lead for over 50 restaurant offerings, including Nobu, Gordon Ramsay, Giada,Bobby Flay, Guy Fieri, Wolfgang Puck and Old Homestead- Launched the world’s first Nobu Hotel, including advertising, brand standards, pricing, and alloccupancy driving initiatives- Expanded the Total Rewards loyalty program into non-gaming operations, generating anincremental $9M in EBITDA- Responsible for driving $150M in monthly revenue -
Account DirectorBaker Street Nov 2006 - Aug 2010Emeryville, California, UsDirected multi-channel marketing strategy and deliverables for the Northern California Honda Dealer Advertising Association, Portland Honda Dealer Advertising Association, Northern California Acura Dealer Advertising Association, StreamWorks, Innovative Interfaces, University of San Francisco Athletics, San Francisco Giants Enterprises (AT&T Park), Oakland Raiders and the Kraft Fight Hunger Bowl.Successful new business wins include the Northern California Acura Dealer Advertising Association, the Portland Honda Dealer Advertising Association businesses, the California State Compensation Insurance Fund, and the Bronco Wine Company (Down Under Chardonnay). -
Vice President, Associate DirectorDigitas North America Sep 2003 - Nov 2006Boston, Massachusetts, UsSupervised marketing, sponsorship, sponsorship activation, and creative strategies for Charles Schwab, Sony Electronics, Wells Fargo, and Live Nation.Successful new business wins include Wells Fargo, Live Nation, Sony Electronics (HDTV web site, HDTV online advertising, VAIO print campaign, and annual catalog/FSI initiative), and Charles Schwab (Active Trader online advertising, New York branding initiative, and Schwab Advisor Network). -
Account SupervisorRpa Nov 2001 - Sep 2003Santa Monica, Ca, UsFacilitated the development and execution of regional television and print advertising for American Honda and all of its dealerships in California.Created, implemented and supervised Honda’s national collegiate promotional strategy, targeting 18-24 year-olds, for its new vehicle, the Element. -
ManagerDigitas North America Jan 2000 - Sep 2001Boston, Massachusetts, UsDeveloped marketing strategy and facilitated creative execution for Charles Schwab's sports sponsorships, branch merchandising, and prospect offers.Authored sponsorship activation strategy for maximizing the potential business impact of Schwab’s PGA TOUR sponsorship.
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Account ExecutiveThe Richards Group Feb 1999 - Jan 2000Dallas, Texas, UsCoordinated media strategy and creative concepts while implementing Wyndham Hotels & Resorts' advertising efforts throughout North America.Communicated a corporate cobranding partnership with Cirque du Soleil at a retail level. -
Team LeaderEdventure Partners May 1994 - Dec 1998UsActed as the liaison between General Motors, GM dealerships, and partner college/university faculty for the General Motors Marketing Internship (GMMI) program. Developed the entire Pacific Northwest market by establishing the GMMI program at 22 universities and the General Motors Learning Applied Business (GM LAB) program at 16 high schools. Prospected, sold-in, and secured monetary funding for each program from a partner GM dealership, generating 29.5% of total company revenue.
Rian Kirkman Skills
Rian Kirkman Education Details
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University Of San DiegoBusiness Administration
Frequently Asked Questions about Rian Kirkman
What company does Rian Kirkman work for?
Rian Kirkman works for Vai Resort
What is Rian Kirkman's role at the current company?
Rian Kirkman's current role is Senior Vice President of Marketing at VAI Resort.
What is Rian Kirkman's email address?
Rian Kirkman's email address is rk****@****tas.com
What is Rian Kirkman's direct phone number?
Rian Kirkman's direct phone number is +170298*****
What schools did Rian Kirkman attend?
Rian Kirkman attended University Of San Diego.
What skills is Rian Kirkman known for?
Rian Kirkman has skills like Direct Marketing, Advertising, Marketing, Online Marketing, Online Advertising, Management, Strategy, Leadership, Sponsorship, Strategic Planning, Email Marketing, Hospitality.
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