I have served a number of leading companies throughout North America, often at a crucial moment of change. I’ve worked on great brands, and I have helped challenger brands to become leaders in their market. I believe marketing cannot drive long term success, or growth, if it isn’t inspired by company culture. And culture cannot drive success or growth if it isn’t inspired by real customer need. Over a long career I have always used the best methodology available, and I consider myself to be a digital specialist who fully understands how to leverage the internet economy.Specialties: Creative, strategic leadership with a proven track record of growth across industries.A collaborative, process-driven leader who involves and mentors all levels of the organization so that it can consistently deliver growth in revenues and profitability.Experience in international markets spanning Canada, China, Japan, SE Asia, Germany, France, Italy, and most of Western Europe.A 20+ year record of achievement in driving high impact, cost effective marketing through CRM and branding initiatives delivering sustainable revenue growth.A unique blend of branding expertise in marketing information technology.An agile marketer who uses CRM, Social listening and Marketing Automation to build cost effective highly targeted campaigns that drive brand loyalty and revenue growth.A BI expert who understands how to maximize all commerce and distribution channels through effective management of the sales funnel and the various conversion rates.Expert at Web / CMS development so that commerce and information are balanced.Entrepreneurial metric- and impact-driven marketer who consistently delivers significant sales results by managing demand generation channels, combined with lead scoring and in-depth persona analysis that improves COA and ROI.