Ria Shah Email & Phone Number

United States

New York City Metropolitan Area

New York City Metropolitan Area

As part of the new business team, I collaborate closely with the strategy and design teams as well as the executive leadership based in New York. My responsibilities include crafting winning proposals through in-depth research on brands and industries, assisting in developing strategic content and building case studies. I also contribute to the marketing team’s efforts in building and enhancing the Interbrand brand.

New York City Metropolitan Area

Fall Semester Graduate Teaching Assistant at the School of Visual Arts Masters in Branding program now in its 14th year – the first Masters in Branding program in the United States.Business and Branding Strategies: From developing a brand personality to discovering invisible brand assets, this multidisciplinary course is about creating brand value, strategy and business literacy | Faculty – Bret Sanford-ChungSpring Semester Graduate Teaching Assistant for Brand Physics taught by Elizabeth Talerman and Shazeeda Bhola,

New York City Metropolitan Area

During my time as a Masters in Branding student, I was fortunate to be part of a team working on a project with the classic Archie Comics. Our goal was to revitalize this fading brand in the ever-changing landscape of Mediamorphis. By exploring questions like how the classic "boy next door" character could be reimagined for today's audience, we crafted a comprehensive strategy that addressed both business and emotional aspects, giving new life to Archie Comics.In my role, I took on a diverse range of tasks. This included conducting thorough research, talking to various stakeholders, analyzing strategies, and creating a brand identity that resonated with consumers.

New York City Metropolitan Area

As an honors student at the Masters in Branding program and strategist for the Leslie-Lohman Museum of Art, I played a pivotal role in orchestrating a successful repositioning effort aimed at expanding the museum's outreach and realigning its purpose with contemporary culture. Employing a combination of strategic analysis, stakeholder engagement, and cultural assessment, I contributed extensively to the formulation of a creative brief and a compelling pitch. The museum, renowned as the sole LGBTQIA+ dedicated art institution globally, seeks to showcase and preserve LGBTQIA+ art while nurturing the creators behind it. My responsibilities were geared towards identifying how we can bring back the value it holds for the community and stretch it towards the world

Pune, Maharashtra, India

End-to-End new product development strategy for a b2b global trading platform for consumer electronics.Role: Stakeholder interview, product and website architecture, User experience and interface, product documentation, business and brand strategy.

India

Bengaluru, Karnataka, India

Worked along with the Kui-Tribe of Odisha, to understand the process of sal-siali leaf making. Using Brand design, advertising and packaging to create a sustainable financial impact on these women. Using techniques of Participatory Rural Appraisal for extended field research.

Graphic Design Intern.

Masters In Branding, Branding

Chaired by Debbie Millman, the Masters examines brands as the intersection of business, psychology, cultural anthropology, and design..

Bachelor'S Degree, Design And Visual Communications, General