Named to Ottawa's fastest growing companies in 2022, 2023 & 2024, we solve revenue challenges by leveraging performance marketing to generate opportunities for the clients we serve.What are some examples of revenue challenges we solve for clients?• Sellout major B2B conferences across North America• Fill enrolment for educational institutions• Drive strong ROAS for ecommerce stores• Generate webinar registrations, qualified leads and consultation calls for B2B professional services companies• Cross-selling & upselling to existing B2B clients.• Increase lead generation for local event companies• Help health practitioners to get new patients • Help recruitment efforts at national security guard companies• Drive in-store traffic for local retail stores• Generate software products demos for SaaS companies• Support sales teams attending a conference with targeted digital marketing to conference attendees• Highly targeted Account Based Marketing campaigns for an enterprise targeting employees of another• Leverage government grants & programs to break into new international marketsWhat makes Sidi.io different?• We are a high-value premium service: we are your strategic business advantage.• No fluff: we measure what matters.• Plug & play: we seamlessly integrate with and within your business.• Knowledge is power: we perform deep research on your business.The 3 ingredients that make us successful for our clients.1. Client Experience: We aim to provide unparalleled, transparent and exceptional white glove service to drive our partnership forward.2. Performance Marketing: Paid ads on search engines & social media is our main method to drive results. We invest heavily in our resources to provide best in class digital media buying.3. Digital Products & Design: Our dedicated team of ad copy, content marketing, SEO, graphic design, CRM & website specialists are acutely focused on building assets that perform.

AdPuzl eliminates the time and complexity involved in learning and building Facebook and Instagram ad campaigns.

• Successfully designed, developed and facilitated transformative learning sessions created to influence key behavioural changes towards achieving advertising sales revenue growth across the company• Facilitated the strategic implementation of the consultative sales approach via interactive adult learning workshops for blue chip media organizations across Canada• Strategized with various team members; consulting to Senior Executives, Regional Vice Presidents, Directors, Sales Managers, Media Strategists and Media Sales Consultants• Provided post-education support - aligning resources in cross-functional roles to share best practices• Possessed a keen understanding of distinct learning styles to influence change in a rapidly evolving environment and catered consultative approach to appease diverse professional development methods.

• Mentored and coached a team of Media Sales Consultants to maximize performance and productivity against strict and growing new business development sales budgets• Recruited new sales talent to the organization; proactively leveraged online resources to identify strong candidates• Successfully ensured and managed a growing sales funnel• Trained and developed the New Business Development team on unique lead generation techniques including but not limited to social selling, inbound marketing, and cold calling• Facilitated and supported sales training initiatives for the Eastern Canada Postmedia Network markets.• Introduced and implemented unique and innovative revenue generating initiatives• Ensured the solutions the Ottawa Citizen and Postmedia offer are appropriate and effective for our clients’ needs• Developed knowledge, expertise and insights into our customers’ businesses and key industries to contribute in generating additional advertising solutions and assist with the roll-out of new digital and integrated initiatives• Adapted and executed in a fast-changing environment• Mentored the team to achieve both strong individual and team performance• Strategically inspired creativity and over-achievement• Demonstrated leadership within cross-functional teams• Stayed on top of current digital trends and bring those to the organization where and when necessary.

• Generated revenue for The Ottawa Citizen by conceptualizing, spearheading, and delivering progressive loyalty and brand-building online advertising campaigns designed to create conversations and engagement• Developed unique sales presentations using traditional and progressive methods and technology• Educated Advertising Sales Consultants and clients on The Ottawa Citizen’s digital marketing suite, innovative internet marketing best practices including digital display, social media, SEM & SEO, and content and email marketing platforms• Presented innovative solutions, success stories, and case studies during Monthly and Quarterly Sales Meetings and Digital Summits• Tracked performance, budgets, and daily KPI metrics while implementing strategy recommendations by senior management• Communicated and engaged with client executives to maintain relationships and build rapport while achieving strict targets• Measured ASCs’ budget performance and KPIs to identify where learning opportunities existed – and instituted additional training and education sessions as required• Coordinated and communicated strategy with a variety of internal departments and external partners• Effectively adapted and communicated to various personality types in a fair, honest, and firm manner• Attended 4-legged digital sales calls with Advertising Sales Consultants to educate prospects and clients on our digital audience and marketing solutions in an informed, polite, and sincere manner; with an ability to simplify complex technological jargon into tangible and irresistible marketing opportunities for advertisers• Utilized consultative sales approach and expertise to develop new business for The Ottawa Citizen

• Managed a team of 25+ Business Development Representatives who generated sales leads on behalf of Fortune 500 companies including American Express and the Yellow Pages Group - in both French and English• Established strategic coaching plans to foster development in BDRs by identifying trends and areas of improvement - utilizing traditional and progressive coaching strategies to maximize BDR potential• Chaired bi-weekly client calibration calls to ensure the integrity and quality of lead generation remained immaculate while absorbing timely feedback to improve performance• Recommended program changes hindering agent productivity to senior management by communicating effectively with superiors and direct reports

• Generated B2B online advertising sales on behalf of one of Canada’s top ten most visited websites with 11 million unique visitors per month• Explained in acute detail SEM and SEO products to optimize clients’ URL through paid and organic methods• Produced internal communications on behalf of the social committee• Trained in revolutionary B2B SPIN sales method with strong focus on the sales funnel process• Contributed to company blog and engage via social media tools• Mentored new hires through the sales process during French transanctions• Impeccable soft skills, negotiation tactics, analysis and diagnosis of clients needs• Employee of the Month for August 2010

- Engaged students during five hour sessions combining lectures, group work, free writing and lab work- Facilitated educational process by recognizing and catering to various learning styles- Administered curriculum to 20 business students improving their basic-intermediate English grammar skills- Created, administered, explained and assessed assignments, tests and examinations- Comfortably and confidently lectured in a positive, polite and informed manner- Coordinated and delivered a cover letter and job preparedness workshop to assist students in constructing a positive impression, encouraging a proactive attitude and promoting tact, persistence and performance in capturing the attention of potential employers- Established rapport with fellow instructors, administration, academic dean and college president

- Highlighted Carleton University achievements such as large scholarships, unique internships and alumni success to attract prospective students via regional and national publications- Interviewed staff and students for stories- Wrote press releases and pitched articles- Networked with various media outlets to deliver stories- Publications had circulations up to 130,000

- Guided students by providing feedback, identifying areas of weakness and establishing personalized academic goals- Encouraged students to discover their own means for academic progress- Aided the instructor in content delivery within a seminar class- Attended weekly mentorship training sessions learning about multicultural sensitivity, productive teaching tools, handling harassment, organization and time management

- Laid out sections using Quark Xpress, assigned and edited articles, and collaborated with reporters, publisher, photographers and animator to meet strict deadlines