Gabriela Ribeiro Email & Phone Number

São Paulo, Brazil

Responsible for developing technical and commercial proposals for Trade Marketing services for industry clients according to their goals.

São Paulo, Sp, Brasil

• Plan yearly / monthly marketing calendar;• Plan and execution of marketing campaign strategy for multiple platforms (Meta, LinkedIn, newsletter);• Proofread of copy, layout and briefing x execution to ensure accuracy and quality;• Multitask skills: focal point of 40 monthly clients;• Leadership: management of internal team’s demands and follow up of their deadlines (15 people);• Responsible for leading briefing meetings, organize information and define PIC of the demands;• Performance and Insights reports;• Financial / Budget control: cash flow, budget approval, invoices, etc;• Responsible for Innovation Forum for agency growth.

São Paulo, Brazil

• Cell phone recharge portfolio and offers management;• SOS Recarga Project management; • Definition and go to market of recharge products, promo and campaigns focused on average price and frequency of buy;• BTL, digital, social medias, web site and key visual communication; • Creation and update of regulation document of recharge bonus concession, eligibility, etc. for cell phone recharges and SOS Recarga project;• Follow up of cell phone recharge KPI, such as average price, revenue, total clients, recharge mix, etc.;• Interaction with legal, regulatory, financial, communication department (and others);

São Paulo, Brazil

• Definition of annual strategy for Shop in shop projects, renovations and new Samsung operations;• Negotiation of retail opportunities for project implementation; • Management of multiple vendors for project development, implementation and maintenance; • Innovation projects and process improvements for both areas; • Constant contact with HQ team for guide explanation, negotiation for local development projects and area reports, including auditing;• Monitoring and controlling the annual budget;

São Paulo, Brazil

• Development of reports and dashboards in Excel for analysis; • Monitoring of KPIs; • Support and guidance of the interns;

São Paulo, Brazil

• Management of schedule and deliveries of field force supervisors; • Monitoring of KPIs like presence, training, data search, travel schedule, merchandising material, etc. • Reports and analysis related to all trade marketing pillars and routines.

Lato Sensu Specialization, Human Science - Positive Psychology, Well-Being And Hapiness

The course aims to understand the role of human abilities and skills in improving personal and working conditions. It presents.

Graduation, Business School