Gabriela Ribeiro Email & Phone Number

São Paulo, Brazil

Responsible for developing technical and commercial proposals for Trade Marketing services for industry clients according to their goals.

São Paulo, SP, Brasil

• Plan yearly / monthly marketing calendar;
• Plan and execution of marketing campaign strategy for multiple platforms (Meta, LinkedIn, newsletter);
• Proofread of copy, layout and briefing x execution to ensure accuracy and quality;
• Multitask skills: focal point of 40 monthly clients;
• Leadership: management of internal team’s demands and follow up of their deadlines (15 people);
• Responsible for leading briefing meetings, organize information and define PIC of the demands;

São Paulo, Brazil

• Cell phone recharge portfolio and offers management;
• SOS Recarga Project management;
• Definition and go to market of recharge products, promo and campaigns focused on average price and frequency of buy;
• BTL, digital, social medias, web site and key visual communication;
• Creation and update of regulation document of recharge bonus concession, eligibility, etc. for cell phone recharges and SOS Recarga project;
• Follow up of cell phone recharge KPI, such as average price, revenue, total clients, recharge mix, etc.;

São Paulo, Brazil

• Definition of annual strategy for Shop in shop projects, renovations and new Samsung operations;
• Negotiation of retail opportunities for project implementation;
• Management of multiple vendors for project development, implementation and maintenance;
• Innovation projects and process improvements for both areas;
• Constant contact with HQ team for guide explanation, negotiation for local development projects and area reports, including auditing;
• Monitoring and controlling the annual budget;

São Paulo, Brazil

• Development of reports and dashboards in Excel for analysis;
• Monitoring of KPIs;
• Support and guidance of the interns;

São Paulo, Brazil

• Management of schedule and deliveries of field force supervisors;
• Monitoring of KPIs like presence, training, data search, travel schedule, merchandising material, etc.
• Reports and analysis related to all trade marketing pillars and routines.

Lato Sensu Specialization, Human Science - Positive Psychology, Well-Being And Hapiness

The course aims to understand the role of human abilities and skills in improving personal and working conditions. It presents and.

Graduation, Business School