Larissa Ribeiro Email & Phone Number

State Of São Paulo, Brazil

Consulting services in UX Writing for Dell Technologies, including:- Developing strategy and microcopy for Dell's internal tools and platforms- Creating and reviewing instructional content for the Dell Design System.

São Paulo, Brazil

During my time at KMV (formerly known as abastece-aí, a gas refueling app), I was part of the UX team and contributed to the search for improvements in many journeys within the app. Even though I'm mostly focused on communication practices, I was able to assist in other areas such as discovery, research, and information architecture. I also collaborated with various departments within the company, such as CX and Legal.Some of the projects I worked on include:- Redesign of the core journey for earning and redeeming Pontos KMV- Presentation of the UX Writing discipline and comparison with other communication areas- Guide to best practices in communication focused on user experience- Documentation and redefinition of error messages in the refueling flow- Adaptation of the Privacy Policy and Terms of Use to simple and accessible language- Journey for purchasing Rock in Rio tickets within the app- User interviews to investigate churn motivators.

Brazil

I went through various consultancy projects within the company. Notably, I assisted in revamping Dell Technologies' internal finance platform by transforming technical English into a more accessible language, benefiting the company's employees.Additionally, I contributed to internal projects for Stefanini, Junta Comercial, and Secretaria de Estado de Saúde de Minas Gerais, involving:- Optimizing user journeys through usability and content strategies- Creating and documenting UX Writing guides for clients and designers, outlining best practices- Producing microcopy- Constructing interfaces for specific scenarios.

São Paulo, Brazil

As the first and only UX Writer in the design team, I had the opportunity to establish the foundation of the discipline within all the squads. While collaborating with Ops to create content guidelines and microcopy processes in the product design pipeline, I contributed to various projects, including:- Updating the "Central do Assinante" feature- Field research in Goiás to understand user profiles- Implementing an atomic research repository for the design team- Building the first WhatsApp chatbot for user support.Other activities included:- Developing microcopy for the entire product journey, adapting language and tone of voice according to target audiences (truck drivers and logistics companies)- Close collaboration with designers and researchers to explore solutions- Conducting discoveries and tests with the team- Sharing knowledge through workshops.

Dubai, United Arab Emirates

I was the first UX person to work at the company, and my work, always in English, also covered research, CX, and marketing. My main projects included:- Establishing the brand's tone of voice and style guide for UX and Marketing- Revamping the Help Center, including article writing, tutorial recordings, etc.- Implementation of the Lokalise tool (content localization)- Creation of an atomic research repository.Additionally, I also worked on:- Creating microcopy throughout the product journey- Localization for Brazilian Portuguese- Developing communication flows such as onboarding, new features, etc.- Creating content for release notes, transactional emails, surveys, and others- Building customer service chatbots- Facilitating collaborative sessions involving all company teams- Creating product personas- Interviews and feedback sessions with partners- Creating and adjusting interfaces.

São Paulo, Brasil

This was my first experience working exclusively with UX. I collaborated alongside the global UX Writing team and gained knowledge about UX as a whole. The main projects I participated in include:- Creation of a gym check-in prototype using facial recognition- Development of a technical documentation page for developers- Collaborative session to establish the product's tone of voice for enterprises.Within the gym-focused tribe, I conducted a range of activities, including:- Strategic studies and creation of microcopy and information hierarchy- Localization of prototypes into English- Maintaining narrative consistency throughout the user journey- Supporting various squads and contributing on usability decisions- Reviewing transactional and product marketing emails- Conducting discoveries, tests, validations, and copy-focused activities- Supporting the UX Research team on usability tests, scripts, interviews, and surveys- Aligning the tone of voice with the CX and marketing teams.

São Paulo, Brazil

My primary role within the company was in digital marketing, where I was the second team member in a previously non-existent team. Although my main focus was on digital marketing, I also had my initial exposure to UX-related tasks. The most relevant project I participated in was the re-launch of the brand's e-commerce in Brazil. In it, I helped with:- Building FAQs- Creating a naming guide and product hierarchy- Writing texts for transactional and customer service emails- Developing scripts for SAC 2.0.Beyond routine social media tasks like strategy, content production, curation, monitoring, and handling image crises, I was responsible for:- Establishing and maintaining the brand's tone of voice on digital platforms- Producing a social media best practices guide for employees- Identifying opportunities for viral social media campaigns.

São Paulo, Brazil

- Managing the company's social media (Facebook and Twitter)- Creating SEO-optimized content (blogs, infographics, hotsites, and email marketing campaigns) to increase organic website traffic, particularly during Black Friday.

Barueri, São Paulo, Brazil

- Strategic planning of the company's social media (Twitter, Facebook, Instagram, Google+)- Monitoring and analysis of brand mentions to identify potential image crises and interaction opportunities- Creation of organic and sponsored content (FB Ads)- Development of monitoring and engagement reports- Quality testing on the e-commerce platform (I was awarded as the person who found the most bugs and usability issues)- Scheduling and managing e-commerce banners, analyzing and generating performance reports.

Barueri, São Paulo, Brazil

- Conducting research across various media, courts, and corporate information sources, both national and international, to prepare anti-money laundering reports for the compliance team- Various office activities (issuing invoices, sending faxes, printing and copying documents, among others).

Ux Writing: Escrevendo Experiências

The course taught some of the UX Writing core principles, as well as its importance on User Experience teams, creating copy that turns.

Bacharelado, Communication, Journalism, And Related Programs

Activities and Societies: Diversos trabalhos na área de jornalismo, como telejornais, programas de rádio, jornais, revistas etc. TCC.

Ensino Médio Técnico, Informática Para Internet

I had studies and practical activities about the main concepts of Web Design, from programming to web writing and graphic design.