Let me begin by introducing myself: my name is Mayara Ribeiro and I live in São Paulo, Brazil. I’ve been a creative copywriter for over ten years and I’m now acting as a Associate Creative Director - during this time I’ve had the opportunity to work at large agencies with global clients, such as: Amstel, Burger King, Coca Cola, Uber, YouTube, Google, Havaianas, AB Inbev, Natura, Renault, Meta and many others.I believe that we can do good advertising, but we can also do advertising for good, and throughout my career I have tried to balance these two things.To really help people, we need to be updated with new technologies and emerging social issues. That way we can create connections that bring new perspectives to the world.I'm also passionate about good music and bad jokes. I love oil painting even though I never finish a single canvas. I graduated in photography and took an interior design course - because of all that people call me an artsy copywriter.That means I like beautiful (very beautiful) campaigns, am obsessed with well-designed decks and love to write funny, sarcastic or completely nonsense scripts.Outside my regular agency job I also have a social project that I am very proud of: I am co-founder and teacher at Escola Rua, a free course for youngsters who want to work in an agency but cannot afford expensive creative schools. If you want to get to know me better, invite me to a social project, or if you are a creative young person in need of help, you can send me a message.Awards Cannes Lions+ 1 silver sustainable development goals+ 1 bronze brave brands+ 1 creative strategy shortlist+ 1 pr shortlist+ 1 direct shortlist+ 1 direct shortlist+ 1 brand experience shortlist+ 1 brand experience shortlist+ 1 social influencer shortlistEl Ojo
+ 1 bronze_pr+ 1 prata_prThe One Show+ 1 creative use of data shortlistEffie Awards+ gold diversity, equity and inclusion+ gold positive impact+ silver corporate reputation+ bronze impact+ positive impact shortlist+ retail shortlistProfissionais do Ano+ finalist blank whopperWave Festival+ 1 gold_pr + 1 silver_social changeClube de Criação+ estrela de ouro+ estrela de ouro + estrela de prata+ estrela de bronze+ meritLondon International Awards+ silver, corporate purpose
Estadão+ film winnerLürzer's Archive vol 3.2019+ blank whopperGerety Awards+ health shortlistBests Ads on TV+ top 6 of the weekAdvertising Hits Spotify + the youtube shorts ballroomSão Paulo Pride Parade+ most relevant campaign for the LGBT+ community