We can’t develop sustainable products for the future by looking in the rear-view mirror.Our ability to measure climate impact is stuck in the past.Naia is a software enabling companies to reduce planet impact at the point of design.Naia empowers informed decision-making across the value chain through a shared language and model.

Marsenda Innovation enables companies and organizations to grow sustainably in terms of profit, people, and planet. Leveraging 25 years leading innovation teams and projects, our passion is building sustainable premium products, services and innovation teamsDesign thinking in action.With a human centered approach to business innovation, we work with organizations seeking growth. We help innovate products and services for those who have the ambition, mindset and resources to do so with our toolbox of design thinking practices. Whether your are a leader in your sector, or an organization with a product portfolio or consumer experience needing a boost, we are here to help. If you wish to strengthen what you already do well or face shifts in customer and user behavior, a new competitive landscape or emergence of new technologies, we have an approach that helps you take the necessary steps.The innovation engineIf you want to innovate successfully, Marsenda is your partner to get your innovation engine running and make a difference. We help you in two main areas: Opportunity creation and capability building. Both areas are crucial to succeed. The clever connection between the two is what makes your innovation engine spin.The way we workWe adapt every project to our client’s specific needs, following a result oriented and transparent approach. The work is always led and managed by us as founders and senior executives within innovation with the necessary team of specialists established based on the project needs. Specialists are brought in to complement the capabilities and resources already existing in the company.Who we areWe have learned what it takes to innovate successfully during the last 25 years. Based on extensive experience from the early innovation phase to product launch inside some of the world’s leading premium brands, among others LEGO and Stokke, our approach is based on established and proven best practices, tools and methods.

Sparring with management team and founders on strategy, shareholder value creation, leadership, innovation, and business development.

Leading and managing the €200 million product portfolio and development of furniture and strollers. Driving a disruptive change to rapidly improve skills, competences, and culture. Turning around the product organization and portfolio to establish innovation portfolio and capabilities for future growth. Dismantling a development team in China, building product management and design teams in Germany, and implementing major adjustments to the structure in Norway. Responsible for product portfolio, product management, engineering, project management, design, user experience, consumer research, compliance, and safety. Leading 50+ people across internal teams and external consultancies.

Leading international innovation capability projects for LEGO, Cisco, Permasteelisa, Stokke, Reckitt Benckiser, Lufthansa, Adria, and HP. Consulting board of directors and management teams on strategic innovation and intrapreneurship. Process and organization design within product development and innovation. Development, deployment and implementation of change management and training programs. Talent program design, evaluation, and development.

Market and consumer research and innovation to develop strategic recommendations for product portfolio and market entry to reach the Chinese middleclass. Strategy development, front-end innovation, and project management with execution of research and pilot projects in China. Leading research and product development activities with teams in Denmark and Japan. Briefing and handover to executive management team and CEO. Project management and direct leadership of 5 senior specialists and external consultants.

Leading acquisition and development of marketing and design projects as responsible for acquisition, client service and project execution. Servicing among other Ramboll, Schneider Electric, Caterpillar, and other technical advanced companies in primarily the energy sector. Design, marketing, and business development initiatives.

Leading design, innovation and cross disciplinary business creation of highly successful franchises including LEGO Star Wars and Bionicle. Creative leadership and development of LEGO’s first licensed franchise and collaboration Star Wars and later creating Bionicle, which in the words of the CEO saved the company from bankruptcy. Both reached revenues exceeding €XXX million in years 2. Leadership and management of direct reports, in- and external teams and partners. Direct reporting of four Design Managers and a team of 50+ specialists. Pioneering and establishing best practices within integrated product platform development across product categories, media platforms and external partners.