Ribka Caroline Email & Phone Number

Bali, Indonesia

- Manage PR strategy and media outreach for Conrad Bali and Syrco BASÈ, helping drive brand visibility and reputation.- Manage end-to-end PR campaigns, including press releases, media events, and influencer collaborations.- Foster strong media relationships in Bali & nationwide and secure coverage in top-tier publications to enhance brand positioning.- Develop engaging content and key messages to align with brand goals and target audiences.- Coordinate with internal teams and clients to ensure seamless execution of PR initiatives, delivering measurable results.

Jakarta, Indonesia

My responsibilities include the following:• Developing, implementing, and managing a comprehensive strategic marketing plan for both digital and activation.• Creating and carrying out marketing campaigns across multiple channels and platforms. • Collaborating with internal team members, leading brainstorming sessions, conducting research, and managing internal team members and associated partners/vendors.• Managing relationships with clients, vendors, and partners to ensure good performance of campaigns/projects.• Monitoring and evaluating marketing campaign results to adjust strategies as needed.Some of my key clients are: Hyundai Motorstudio Indonesia, Whitelab, Mayora Flavacino, SC Johnson, BASF, Rambla (Super Dept Store), BP Tapera (BUMN/State-owned enterprise)

Jakarta Metropolitan Area

As a subordinate of the Business Director, I have to ensure the smooth running of projects, from communicating to Project Team, Third Parties (Freelancers & Vendors), and facing Clients. All directly reported to the Business Director. My key responsibilities:* To receive a plan for a project from BD and be expected to monitor it every step of the way to meet the project goals.* Helping Business Director building data, data researching from the desktop research, conducting a survey, and data analyzing. Taking part in preparing a proposal for the Client’s presentation by communicating with Clients and gathering information about the project’s scope, budget, and timeline.* Actively joined the brainstorming session with the Creative Team and assisting the pitching process until getting it presented to the Client.* Monitoring all stages of projects to guarantee that they run smoothly by giving status reports throughout the duration of the project to keep Clients and Team updated, and ensuring that the project stays within or below the allocated budget to optimize the margin for the company.* Doing administration tasks to help the project well-managed and organized.Some of the Clients I’ve been handled are; Rohto (Skin Care), Indofood (Snack & Diaper), Toyota (Olympic Campaign), Danone VIT & VIT Levite, Ajinomoto (Pasta Sauce), Softex (Baby Diaper), Mandom (Men’s Hair Styling), etc.

Bintaro

I worked with the pitching team and mainly on the activation team as an Account Executive.I was handling cosmetic products and some direct selling projects for FMCG products.

I was responsible to create TVC scripts for an Insurance Company and campaign copy for an Indonesian state-owned company.

Jakarta, Indonesia

I was assisting the creative team to create several creative collaterals for Caring Colours from Martha Tillar.

Master'S Candidate, Sociology

Bachelor Of Arts - Ba, Design And Visual Communications, General

Activities and Societies: Marsipala (MAPALA UNTAR)

Education record