• Transformed consumer analytics platform into data driven, widely available, and intuitive data lake: - From 10% to 89% self-service training and supporting the most popular consumer database in the HUB• Served as data translator on cross-functional projects alleviating communication pain points i.e. hybrid skillset• Led ways of work and digital transformation with Scrum & Agile methods, followed by precise decision-making - Outperformed every baseline KPI by an avg of +37% during 2023 - 70-80% time savings in periodic reporting and 2x the implementation rate for enhancements - 5/5 score among subordinates with mentorship style recognition • Awarded GBS synergy champion role: 1st place out of 16 managers on communication, persuasion, and storytelling skills• Created live backlog for analytics ecosystem: +3x delivery rate vs old ways, impacting productivity of 190 stakeholders - Administered: bug fixing, software enhancements, portfolio prioritization model and agency weekly sessions• Pioneered our first interactions with AI applications, owning roadmap development and embracing this new era• Delivered a 2x workload accountability vs original end market role 4 months after it’s transfer into our HUB

• Project Manager for cross-functional initiative launching first business model redesign and international pilot - Successfully closed deal with 4 external investors on first MVP iteration• Engineered DCF & monetization model for cashback pilot, supervising strategic dialogue across business divisions• Conceptualized digitalization framework for portfolio office; pitched to CEO with successful buy-in on strategic initiative• Originated go-to-market playbook saving around 1M USD on consultancy firm assessments• Supervised business reviews and strategic roadmap and supervisor across divisions; direct contact with directors

• Lead coordinator for store segmentation overhaul for an estimated +3-4% immediate revenue increase acting as statistical model translator between consultancy firm and internal brand and marketing departments - Unprecedented geo-precision across commercial levers reshaping framework from 3 to 9 nuanced segments

• Co-Led basket analysis with clusters and combinatorics techniques (+2% consumer spending) • Operating weather sales impact model and executed market sizing efforts

• Fabricated big data ad hoc reports using consumer transactions• Conceptualized and developed data visualization tools publishing dashboards for whole marketing team

• Nielsen partnership agent and external market analysis & reporting

• PLEI Latin America Project: Telecommunications Data Exchange (2012) | Visited Countries: Perú, Colombia, Chile, South Africa, Brasil y Argentina.

• Seguimiento de actividad económica en México y su Análisis Sectorial• Reportes económicos sobre diversas industrias y sectores de México; Colaborando en la producción de bases de datos para alimentar los modelos econométricos requeridos.

Guitar and signing teacher, songwriter and performer