Gerente Inteligencia De Consumidor
Current
Jul 2024 - Present
AeroLeads people directory · profile
Ricardo Valdés Email & Phone Number
Manager Consumer Insights @Grupo Innovasport | Mkt Analytics | Digital Transformation | Data Translator | AI | Strategic Planning
at
Grupo Innovasport
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Manager Consumer Insights @Grupo Innovasport | Mkt Analytics | Digital Transformation | Data Translator | AI | Strategic Planning
Location
Monterrey, Nuevo León, Mexico
Who is Ricardo Valdés? Overview
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Quick answer
Ricardo Valdés is listed as Manager Consumer Insights @Grupo Innovasport | Mkt Analytics | Digital Transformation | Data Translator | AI | Strategic Planning at Grupo Innovasport, based in Monterrey, Nuevo León, Mexico. AeroLeads shows a matched LinkedIn profile for Ricardo Valdés.
Ricardo Valdés previously worked as Gerente Inteligencia De Consumidor at Grupo Innovasport and Marketing Analytics Manager at Bat. Ricardo Valdés holds Master'S Degree, Artificial Intelligence from Inesdi Business Techschool.
Company email context
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Grupo Innovasport
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Profile bio
About Ricardo Valdés
Retail and manufacturing analytics for consumer insights, strategic planning, and digital transformation. Work passions: human behavior, analytics, storytelling, tech and always learning. Very excited with newest journey: artificial intelligence.Love asking questions and the "getting closer to the truth" game. I'm always striving for compelling challenges and environments that foster clever analysis with distinctive storytelling. And I've been lucky! surrounded by top level teammates and fantastic projects, able to play with 11-12 million transactions per day #BigData, with a modeling / translator role through many strategic & transformative initiatives where creativity and critical thinking were essential. I believe it's learning from others and profound conversations what gets us in the zone, inevitably resulting in actionable / valuable recommendations.
Current workplace
Ricardo Valdés's current company
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10 roles
Ricardo Valdés work experience
A career timeline built from the work history available for this profile.
Marketing Analytics Manager
• Transformed consumer analytics platform into data driven, widely available, and intuitive data lake: - From 10% to 89% self-service training and supporting the most popular consumer database in the HUB• Served as data translator on cross-functional projects alleviating communication pain points i.e. hybrid skillset• Led ways of work and digital transformation with Scrum & Agile methods, followed by precise decision-making - Outperformed every baseline KPI by an avg of +37% during 2023 - 70-80% time savings in periodic reporting and 2x the implementation rate for enhancements - 5/5 score among subordinates with mentorship style recognition • Awarded GBS synergy champion role: 1st place out of 16 managers on communication, persuasion, and storytelling skills• Created live backlog for analytics ecosystem: +3x delivery rate vs old ways, impacting productivity of 190 stakeholders - Administered: bug fixing, software enhancements, portfolio prioritization model and agency weekly sessions• Pioneered our first interactions with AI applications, owning roadmap development and embracing this new era• Delivered a 2x workload accountability vs original end market role 4 months after it’s transfer into our HUB
Jan 2022 - Jun 2024
Business Developement Lead At Femco Strategic Planning
• Project Manager for cross-functional initiative launching first business model redesign and international pilot - Successfully closed deal with 4 external investors on first MVP iteration• Engineered DCF & monetization model for cashback pilot, supervising strategic dialogue across business divisions• Conceptualized digitalization framework for portfolio office; pitched to CEO with successful buy-in on strategic initiative• Originated go-to-market playbook saving around 1M USD on consultancy firm assessments• Supervised business reviews and strategic roadmap and supervisor across divisions; direct contact with directors
Oct 2017 - Jan 2022
Geo-Marketing Analytics Coordinator
• Lead coordinator for store segmentation overhaul for an estimated +3-4% immediate revenue increase acting as statistical model translator between consultancy firm and internal brand and marketing departments - Unprecedented geo-precision across commercial levers reshaping framework from 3 to 9 nuanced segments
Jan 2016 - Sep 2017
Market Intelligence Coordinator
• Co-Led basket analysis with clusters and combinatorics techniques (+2% consumer spending) • Operating weather sales impact model and executed market sizing efforts
Nov 2014 - Dec 2015
Business Analyst
• Fabricated big data ad hoc reports using consumer transactions• Conceptualized and developed data visualization tools publishing dashboards for whole marketing team
May 2013 - Oct 2014
Dec 2012 - Apr 2013
Special Project Coordinator
• PLEI Latin America Project: Telecommunications Data Exchange (2012) | Visited Countries: Perú, Colombia, Chile, South Africa, Brasil y Argentina.
May 2012 - Jul 2012
Internship Trainee
• Seguimiento de actividad económica en México y su Análisis Sectorial• Reportes económicos sobre diversas industrias y sectores de México; Colaborando en la producción de bases de datos para alimentar los modelos econométricos requeridos.
Jan 2012 - May 2012
Music Teacher And Performer
Life Sound Academy
Guitar and signing teacher, songwriter and performer
Aug 2010 - Dec 2011
4 education records
Ricardo Valdés education
Master'S Degree, Artificial Intelligence
Master Of Business Administration - Mba, Business Administration And Management, General, 97
Economics, Economics
Preparatoria, Economics
FAQ
Frequently asked questions about Ricardo Valdés
Quick answers generated from the profile data available on this page.
What company does Ricardo Valdés work for?
Ricardo Valdés works for Grupo Innovasport.
What is Ricardo Valdés's role at Grupo Innovasport?
Ricardo Valdés is listed as Manager Consumer Insights @Grupo Innovasport | Mkt Analytics | Digital Transformation | Data Translator | AI | Strategic Planning at Grupo Innovasport.
Where is Ricardo Valdés based?
Ricardo Valdés is based in Monterrey, Nuevo León, Mexico while working with Grupo Innovasport.
What companies has Ricardo Valdés worked for?
Ricardo Valdés has worked for Grupo Innovasport, Bat, Oxxo, Ultra México, and Risk Counseling Associates S.C..
How can I contact Ricardo Valdés?
You can use AeroLeads to view verified contact signals for Ricardo Valdés at Grupo Innovasport, including work email, phone, and LinkedIn data when available.
What schools did Ricardo Valdés attend?
Ricardo Valdés holds Master'S Degree, Artificial Intelligence from Inesdi Business Techschool.
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