Ric Hansen Email & Phone Number

Elgin, Il, Us

Manage the development of packaging for Private Label and Fisher Snack Brands.

Please take a look at the file directly below for examples of the types of projects I have worked on.

Downers Grove, Illinois, Us

• Oversaw all aspects of packaging for multiple business units and channels. Effectively maintained tight controls over all uses of brand identities and graphic standards.• Produced and delivered 100% error-free packaging and collateral on time and within budget under my management. Partnered with outside customers in the development of private label packaging.• Flawlessly executed in-print and electronic sales tools including award-winning sales kits, collateral, press kits, packaging mockups, PowerPoint presentations, email blasts and web-based social media communications.• Partnered in the development of new product designs, point of purchase displays, trade shows and customer-specific packaging and promotional programs.• Elevated Chicago Cutlery packaging leading to an 8% POS increase. • Developed Pyrex and CorningWare bridal collateral generating 19% increase in bridal registries.• Created Corelle store within a store concept which led to $9M distribution gain in Macy’s, BB&B & Kohl’s. • Saved company $1.2M on packaging restages thru development of RFQ process.• Led creation of new Walmart Pyrex and Chicago Cutlery Black Friday graphics which generated $10M in sales.• Improved Costco Snapware POP merchandiser which improved POS 9%.• Reduced packaging mock up expenses by 80% and turnaround time by 65%.• Led the World Kitchen Culture Team improving employee morale by 22% and retention 16%.• Reduced the cost of digital photography for online use by 90% by bringing production in-house.

Marketing Communications Manager Franklin Park, IL 1995-1999• Coordinated activities of outside agencies and vendors in the development of packaging, print, radio and television advertising, point-of-purchase displays, copy writing, press releases and sales collateral materials.• Planned and executed sales meetings, trade shows and special promotions/projects.Regional Marketing Manager 1994-1995• Developed and implemented customer-specific products and programs, gather and analyze profit and loss statements.• Plan and execute account trade shows.Marketing Communications Assistant 1993-1994• Assisted the Director of Marketing Communications in areas relating to collateral development, press releases, public relations, trade shows, displays and other various marketing projects.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Ba, Business, Management, Marketing, And Related Support Services

Education record

Certificate In Digital Marketing Strategy, Digital Marketing Strategy