Ricard Sampere Aymerich Email and Phone Number
Driving strategic marketing at Wouf, my focus on e-commerce and digital presence has strengthened brand identity and market expansion in the fashion and accessories sector. With a talent for conceptualizing and executing innovative campaigns, my leadership has ensured alignment with marketing objectives and KPIs, contributing to the organization's growth.Previously, as Marketing Manager at Klarna and International Product Manager at Puig, I specialized in crafting marketing campaigns for global brands, bolstering brand awareness and enhancing customer acquisition. The skills honed there—chiefly in campaign planning and partner collaboration—complement my mission to lead Wouf's marketing to new heights, fostering a creative and analytical approach to every challenge.
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Chief Marketing OfficerWouf Jun 2023 - PresentBarcelona, Barcelona, Es• Led strategic marketing initiatives, content creation, and e-commerce operations.• Managed e-commerce team, planned and executed innovative marketing campaigns, and optimized paid media budget for maximum ROI.• Developed and implemented comprehensive B2B and B2C marketing strategies, fostered partnerships, and integrated sustainability principles into branding practices.
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Marketing ManagerKlarna Nov 2021 - Jun 2023Stockholm, Se• Implemented marketing capabilities across shopper journey for global merchants like Mango, Inditex, and Desigual.• Planned, executed, and measured consumer co-marketing campaigns to drive brand awareness and boost conversion rates. -
International Marketing ManagerThe Alchemist Atelier Jan 2021 - Jul 2021• Developed and executed global 360º marketing strategy for Noustique Perfumes & The Alchemist Atelier brand.• Managed Brand Strategy, E-Commerce, Paid Media, CRM, Social Media, and Influencer partnerships.• Achieved increased brand awareness and engagement resulting in a significant revenue growth.
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Digital Marketing & Communications ManagerThe Alchemist Atelier Aug 2019 - Jan 2021• Led digital marketing campaigns for The Alchemist Atelier, increasing online sales.• Managed social media strategy and content creation, maintaining brand voice and engaging with customers.• Secured media coverage and managed influencer relationships, driving brand awareness and customer engagement.
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Brand ManagerSelenta Group Jul 2018 - Aug 2019Barcelona, Catalonia, Es• Led marketing initiatives to drive business growth and enhance brand image of luxury resorts.• Developed and executed effective campaigns increasing traffic and sales.• Conducted strategic analysis to evaluate campaign performance and provide solutions for improvement. -
International Influencer Marketing & Social Media ManagerPuig Oct 2017 - Jun 2018Hospitalet De Llobregat, Barcelona, Es• Developed international Influence Marketing plan for Shakira, Antonio Banderas, Benetton & Agatha Ruiz de la Prada social media networks.• Created always-on social content plan for the mentioned celebrities and brands, driving engagement and brand awareness.• Implemented data-driven strategies to optimize social media performance and increase follower growth. -
International Product Marketing ManagerPuig Oct 2012 - Oct 2017Hospitalet De Llobregat, Barcelona, Es• Developed international marketing plans for fragrance brands, including United Colors of Benetton, Shakira & Pacha Ibiza.• Analyzed brand performance, identified opportunities, and launched new products to drive innovation in the market.• Managed digital strategy, PR plans, and collaborations with celebrities & influencers for social media content.
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Creative AssistantPuig Jun 2011 - Oct 2012Hospitalet De Llobregat, Barcelona, Es• Conducted prospective studies for fashion & luxury brands in the perfumery market to identify new fragrance territories and key images.• Visualized concepts and products, analyzed trends, and applied them to meet the specific requirements of brands like Prada, Valentino, and more.• Organized innovative activities such as trendwalks and art fair visits to drive creativity in international marketing departments at Puig.
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Marketing AssistantFlaix Jun 2010 - Dec 2010Barcelona, Catalunya, Es• Conducted media planning, audience analysis, and sectorial analysis to develop effective marketing strategies for Flaix.• Collaborated with the Marketing & Data Analyst Manager to ensure seamless transition and successful execution of marketing initiatives.• Implemented data-driven approaches to optimize audience targeting and increase brand awareness.• Contributed to the growth of the company by supporting the marketing and sales team with valuable insights and strategic recommendations. -
Sales AssistantLvmh Jul 2009 - Jan 2010Paris, Fr• Managed international customers at Louis Vuitton store in Barcelona, focusing on CRM and product personalization.• Implemented in-store decoration strategy and merchandising to enhance customer experience.• Collaborated with team to drive sales during peak periods, contributing to increased revenue for LVMH. -
Marketing AssistantCooking Lab Sl. Jul 2009 - Dec 2009• Conducted customer analysis and market research for new products, leading to successful development and launch of the first men's collection.• Implemented market expansion strategies and managed web and social network content for Cooking in Barcelona.• Contributed to brand extension, retail strategy innovation, and brand identity development.
Ricard Sampere Aymerich Skills
Ricard Sampere Aymerich Education Details
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University Of The Arts LondonGeneral -
University Of The Arts LondonGeneral
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Upf Barcelona School Of ManagementAnd Brand Identity Management)
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Bi Norwegian Business SchoolExchange Semester In Oslo
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Universitat De BarcelonaAnd Market Analysis).
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Universitat Oberta De CatalunyaAccountancy & Finance)
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Universitat Pompeu FabraGeneral
Frequently Asked Questions about Ricard Sampere Aymerich
What company does Ricard Sampere Aymerich work for?
Ricard Sampere Aymerich works for Wouf
What is Ricard Sampere Aymerich's role at the current company?
Ricard Sampere Aymerich's current role is Chief Marketing Officer @ Wouf | Marketing Manager, International Marketing Manager.
What schools did Ricard Sampere Aymerich attend?
Ricard Sampere Aymerich attended University Of The Arts London, University Of The Arts London, Upf Barcelona School Of Management, Bi Norwegian Business School, Universitat De Barcelona, Universitat Oberta De Catalunya, Universitat Pompeu Fabra.
What skills is Ricard Sampere Aymerich known for?
Ricard Sampere Aymerich has skills like Marketing Communications, Marketing Strategy, Marketing Research, Fashion Marketing, Luxury Goods, Luxury, Luxury Lifestyle, Fashion Retail, Fashion Writing, Copywriting, Prospect Research, Coordination.
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