Young Minho Enterprise is a Junior Enterprise that provides Management Consulting services, based at the School of Economics and Management, having been considered the 2nd Most Promising Junior Enterprise in Europe in 2022.

As Head of Brand Strategy, I was responsible for leading the entire department that seeks to enhance and grow the YME brand, both in the academic context, to attract more and more talent, and in the business context, to attract more and more customers and companies.

Coming from the organization of the European Universities Volleyball Championship 2023 by the Academic Association of the University of Minho in partnership with SASUM, I was part of the Organizing Committee, being responsible for the areas of attracting sponsorships and partnerships for the event, which took place from the 16th to the 23rd of July 2023.

The AAUMinho is the association that represents the approximately 20 thousand students at the Minho academy.As Marketing Director, I was responsible for establishing and managing partnerships between brands and the Association, seeking to create beneficial synergies for both and, mainly, for students.In addition to the functions inherent to the position, I was also present in the organization of events and activities, such as the Monumentais Festas do Enterro da Gata, which take place at Altice Fórum Braga.