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Ricardo Vasques Email & Phone Number
CEO
at
Frysk
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✓ Verified Jun 2026
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Profile completeness 86%
Who is Ricardo Vasques? Overview
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Ricardo Vasques is listed as CEO at Frysk, a company with 178 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Ricardo Vasques.
Ricardo Vasques previously worked as Interim CEO at Grupo Aurantiaca and General Manager at Danone Waters Brasil. Ricardo Vasques holds Executive Development Program from University Of Pennsylvania - The Wharton School.
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Frysk
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Profile bio
About Ricardo Vasques
Ricardo Vasques is a CEO at Frysk. He is proficient in Francês. Colleagues describe him as "Ricardo was my direct manager when he was a senior product manager at Danone Brazil. His dynamism and passion for work were inspiring. His political savy also made me value the importance of networking to achieve better business results even more. I do recommend him whenever superior marketing skills and outstanding people management is needed. He is a great people builder !"
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Ricardo Vasques's current company
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Frysk
6 roles
Ricardo Vasques work experience
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Interim Ceo
Current
Grupo Aurantiaca
Aug 2021 - Present
General Manager
- When designing the medium- and long-term strategy, I identified that a fundamental pillar for business growth would be distribution. I mapped the entire market and contacted several companies to choose the best.
- After a long analysis, I led a company redesign: two factories were closed and I promoted the prioritization of the most profitable channels and SKUs. Due to the good handling of the process, 80% of employees were.
- Responsible for transforming the company: great increase in profitability, organizational reformulation, and great focus on Compliance: Defined a new Compliance program and monthly follow-up meetings. Set up a new.
Jul 2015 - Jul 2021
Vice President Of Marketing
- Increased revenue growth, reaching a CAGR above 12%.
- Developed the category’s per capita consumption, obtaining increases of around 30%.
- Increased profitability.
- Developed a series of internal coaching in which Senior Executives prepared trainings for the entire team (under my supervision). In addition to standardizing knowledge and the way things were done, greater integration.
- Promoted six marketing professionals to Board of Directors level and the expatriation of eight marketing professionals.
May 2009 - Jun 2015
Marketing Director - Healthy Products (Barcelona - Spain)
- Diretor de Marketing - Healthy Products Abr/06 – Mai/09Gerente de Marketing Fev/03 – Mar/06Coordenador de Marketing Sênior Nov/01 – Fev/03
- Com um time multifuncional, liderei o desenvolvimento e o lançamento de três produtos funcionais específicos envolvendo testes e estudos clínicos: um para controle do colesterol, um para controle da pressão arterial e.
- Transformei a marca Activia na maior da empresa na Espanha por meio de gestão da comunicação e de portfólio. Activia cresceu 25% ao ano durante dois anos seguidos.
- Desenvolvi um forte espírito de equipe no time, no qual todos se ajudavam e buscavam soluções. Com isso, consegui em pouco tempo mudar as duas principais marcas do mercado e ter vários dos membros da equipe promovidos..
- Tirei uma marca de baixo desempenho do mercado espanhol e lancei uma nova que explorava seus principais atributos ao máximo. Com um mix totalmente inovador e uma fórmula diferenciada, lancei a marca Daníssimo. Quando.
Nov 2001 - Mar 2009
Senior Brand Marketing Manager / Brand Marketing Assistant
- After extensive analysis of the market, portfolio and complementarity, a new company was acquired: Paulista. Due to the confidentiality of the project, I made the portfolio reviews and decisions myself and they were.
- As responsible for the Dan'up brand, I developed an original combo of promotions and events: Dan'up Music, which increased Dan'up sales by 30%, Copa Dan'up, which filled Ibirapuera Gymnasium with more of 15,000 people.
May 1996 - Sep 2001
3 education records
Ricardo Vasques education
Executive Development Program
Master'S Degree, Social Communication
Graduação, Business Administration
FAQ
Frequently asked questions about Ricardo Vasques
Quick answers generated from the profile data available on this page.
What company does Ricardo Vasques work for?
Ricardo Vasques works for Frysk.
What is Ricardo Vasques's role at Frysk?
Ricardo Vasques is listed as CEO at Frysk.
Where is Ricardo Vasques based?
Ricardo Vasques is based in São Paulo, São Paulo, Brazil while working with Frysk.
What companies has Ricardo Vasques worked for?
Ricardo Vasques has worked for Frysk, Grupo Aurantiaca, Danone Waters Brasil, Danone Brasil, and Danone.
How can I contact Ricardo Vasques?
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What schools did Ricardo Vasques attend?
Ricardo Vasques holds Executive Development Program from University Of Pennsylvania - The Wharton School.
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