Web Scraping Data Pipeline: Led the development of a production-level web scraping data pipeline using Airflow, scraping over 40 sites with integrated data quality checks and Slack notifications. Deployed an open-source deep learning model for image categorization, utilizing AWS EC2, S3, ECR, ECS, Amazon API Gateway, RDS, and CloudFront. The pipeline supports an auto-updating API that feeds data to the front-end team every hour.Healthcare Access Prediction Model: Guided the creation of a machine learning model to assess the availability of clinics and emergency rooms during holidays, providing critical data for patients seeking care outside regular hours. Delivered the model to the client in a dev environment for further testing.Demand Prediction Model: In charge of the development of a time series-based demand prediction model for non-motorized vehicles across European cities. Achieved 70% accuracy in forecasting when a node would fall below the acceptable limit of available vehicles, enabling the client to optimize operations and avoid sales losses.Job Market Dashboard: Led a team to build a concurrent monthly job market dashboard that tracks job postings for data-related roles across three countries. This dashboard aids in assessing job market health and refining academic offerings for WeCloudData, enhancing their relevance to industry needs.

Generated social media benchmarking reports using Semrush to review product trends, sales, and engagement rates, with visualizations created using Tableau or in-app visual tools.Created and analyzed sales reports from Zoho CRM to improve sales efficiency by reviewing closed leads and nurturing existing clients through cross-selling or upselling strategies.Built automation to support sales representatives, including onboarding emails to new customers, price updates, and list segmentation for improving customer acquisition using Zapier, Python, and Zoho automation.Coordinated marketing efforts with Lowes and Loblaws, analyzing platform reports to review sales and create action plans, resulting in increased sales due to data-driven strategies.Constructed an Amazon dashboard to regularly review ACOS and sales goals, aiming to promote products with specific ACOS and achieve global sales goals.

-Developed benchmark analysis of website user metrics for Comex (National industry leader in paint manufacturing) and its competitors using Semrush, Similar Web and social listening Brandwatch. I was in charge of presenting the report on a monthly basis with company executives. The goal of the report was to provide real market insights to the R&D department, our findings accelerated the launch of a new anti-viral and antibacterial acrylic paint.-Reviewed social media reports and executed content analysis for Gulf Oil Mexico.The changes recommended were on content, days and hours of publication, and new topics to be covered by partners and influencers. We accomplish a 300% increase in new organic followers after the implementation. -In charge of creating a demographics study using available public information, and private data to create an ideal buyer persona. The buyer persona information had as a goal to identify the customer for a successful new line of products launch in 2021. The client was a National brand of chili powder and sauce manufacturer “Tajín” in Mexico. My report was among others studies to plan the purchase of advertisement in offline and online media-Media planner for several customers to whom I advised on budget, duration, and channel selection taking into consideration their business goals. My responsibilities were creating and optimizing campaigns in Google Ads ( display and search), and in FB Business Manager. Working with a team of designers and account managers we successfully increased e-commerce ROAS by 80%

Developed the annual budget of the company. Short, medium and long term cash flow analyzes were carried out to review profitability, return on investment and leverage ratios taking into account the expansion strategy. The results improved the liquidity of cash flows and increased the resources for the new projects.Improved the company debt structure by diminishing the interest rate, extending maturity periods, reducing financial expenses and improving profitability by 2%Designed the digital marketing strategy using social networks, google ad words and SEO. Achieving an increase in initial customer contacts by 20% and improving our sales funnel efficiency by 7%.Managed the construction of over 60 single family residencies, coordinating 7 to 10 subcontractor teams, completing the projects in due form and a timely fashion.Direct management of 30 clients, whom I advised on topics related to budget, design, follow-up, and execution of each of these projects, thus accomplishing an improvement of customer service, meetingbudget and time objectives.
Developed and implemented a new system for the accounting department and trained its personnel,achieving an efficiency increase by reducing double entry. At the same time, communication between departments was improved.

Evaluated structural designs and designed work schedules, achieving a more efficient use of materialand human resources for each of the projects