• Commercial lead in Fall Creek Mexico, customer care and relations, inventory management, sales forecast, commercial operational standard procedures, price setting, royalty collection, commercial platforms, etc. • Management of Sekoya and Collection platforms, approval of new licensees and sublicensees, royalty payments, training of new variety management to growers, field days and events and tradeshows to share experiences with growers and marketers.• Representing Fall Creek within the industry (IBO, Aneberries, Blueberries Consulting, etc.), in charge of promotional items and marketing for Mexico. • In charge of Sales & Grower Support Team, as well as Customer Service and Marketing. • Saleforce and PowerBI implementation by commercial team in Mexico.• Sales target for 2023: 8.4 million plants, with a total revenue of over 43MM USD.Main Achievements  Implementation of Production Contracts and Terms & Conditions for Mexico. Implementation of Sekoya and Collection programs and operational rules. Restructure of Sales & Grower Support team by regions. Initiatives to implement processes for complaints, royalty collection, field visits, plant tracking and performance evaluation for advanced selections. Participating in the first generation of Fall Creek´s Leadership Academy.

• Lead sales for Advanta brand in Mexico (corn & sorghum). Sales forecast, inventory management, logistics, pricing, promotions, marketing, opening new distributors, manage distribution channel, expanding business in other geographies, etc.• Technology development in Mexico for corn & sorghum. Establishment of strip trials to evaluate hybrids at L5 stage (prior to commercial) and compare performance with commercial portfolio and best competitors. • Data collection and analysis to recommend hybrid promotion to commercial portfolio. Link between R&D and Sales.• Technical and commercial training to distributors and sales team.• New technologies and crop techniques testing on field to evaluate product performance under different environments and crop managements. • Member of the leadership team for North America. Main Achievements • Re-launched Advanta brand in Mexico.• Built a totally new portfolio for the brand, also expanded brand into other markets such as Sinaloa, Morelos, Campeche y Tamaulipas.• Established a technology development program for Mexico from zero. • Introduced corn hybrids under Advanta brand.• 2019 CEO Global Award winner.

• Responsible for establishing of PAT (Plot Advanced Trails) to evaluate R4 hybrids that can be promote to commercial hybrids within the States of Jalisco (except Cienega region), Nayarit, and North Zacatecas. Main traits evaluated: germination, vigor, product establishment and developing, pests, diseases, density, height yield, water stress and soil response.• Evaluation of new technology such as seed treatments, to know the effectiveness of the active ingredient for root or leave protection. These evaluations were taken up to yield.• Trained West Mexico’s sales team.Main Achievements  Improved data analysis that supported product promotion to commercial catalogue and seed treatment efficiency for better decision making.  Promoted the advancement of corn hybrid P3057W to commercial in West Mexico (best seller hybrid in the Region for 6 years)

• Managed the industry relation (grain consumption industry), such as Pepsico, Maseca, Minsa, Cargill, Ingredion, IMSA, Pilgrims, Grain & Ancillary, Almer, Maizoro, Bachoco, Alpura, Kellogg, Harimasa, etc.• Lead grain characterization (bromatology analysis, tortilla quality analysis, forage quality, etc.), these tests are helpful to target it to the different industries to create a better marketing channel for the grower and to generate purchasing intentions from the industry.• Company´s representative within several associations and chambers such as: CANAMI, CAJ, AMSAC, among others.• Supported business opportunities and new projects (seed licensing, second brand, launch and development of new products, etc.).• Lead the introduction of hybrids for Company´s second brad (MexGenetic/BioGene) • Grain market analysis, grain future prices, contract farming.Main Achievements  Innovate result analysis for grain quality tests and strengthen industry relation. Developed a weekly report about grain industry status and economic indicators to support the decision making for grain commercialization.

• Accountable of barley experimental farms owned by Grupo Modelo.• Based on stocks, consumption, production, and sales forecast I distributed raw material to each one of the breweries and malthouses. Supported negotiation and logistic costs. Kept tracking of commodity shipments. Import paperwork. • Supported barley, malt, rice, and hops acquisitions imported from United States and Canada with a value of more than 250 million dollars a year.• Followed up of market analysis, weather forecast, historical statistics, and future prices. Main Achievements  Reduced delays of barley and malt shipments to less than 2% at border, and established a new method managed import documents. Achieved the import of barley seed from Canada and United States based on getting the phytosanitary requirements from Mexican Government. Established the trails for barley varieties to evaluate performance and adaptability in Mexico.

• Federal Government employee responsible for the translation and elaboration of the tutorial to fill out the Bioterrorism Act forms issued by the Food and Drug Administration (FDA) of the United States of America. Elaborated guidelines and participated in talks to trained growers on how to comply with the Act.• Collaborated in the making of Phytosanitary Work Plans for imports and exports of vegetable products.• Responsible of following up the agreements issued by the International Phytosanitary Organisms (NAPPO, OIRSA, EPPO, FAO-IPPC among others). Member of the Forestry and Annual Meeting work panels in NAPPO (North American Plan Protection Organization).• Mexico´s Government representative for the Phytosanitary Website of International Plant Protection Convention (IPPC) of FAO. • Audited phytosanitary status of strawberry plantule, grass seed, tomato plantule and grass stolon in Chile, Brazil, Canada and United States to approved imports to Mexico. • Member of negotiation team for Mexico in several bi-national meetings between Mexico and New Zealand, Korea, China, Chile, United States, and Israel.