Areas of ResponsibilityCredit and CollectionTreasuryControllingAccountingTaxITSales AdministrationAchievements: in a very short time, I got integrated in a sector completely different from retail business been widely recognized by the team by bringing back motivation through the strategic point of view. Finance had back the team spirit lost in previous years.

Areas of ResponsibilityMarketingFinanceSalesSupply ChainITHRAchievements in Ecuador: Complete restructuring of the company, 60% of the team replaced. Implementation of performance management culture. Headquarters renovation and modernization of the way of doing business. We were recognized by the customers, and also conquered a prize from the most important business magazine EKOS in Ecuador. In Finance, we got the recognition from the headquarters due to the level of compliance to the local and global rules in Sales, Marketing, Supply Chain, HR and Finance. Business-wise, we have doubled the household penetration in deodorants (most important category), overcoming Dove and Speed Stick in market share, in two years of a deep crisis due to the petroleum price decrease.

Areas of ResponsibilityMarketingFinanceSalesSupply ChainITHRAchievements in Venezuela: Strong downsizing of the business, reducing from 96 employees to 20, shutting down a distribution center, keeping the remaining employees motivated to maintain the brand alive. I was able to repatriate a big amount of cash that was already recognized by the company as lost. Under the local government threats and attacks, I was able to keep the brand and company reputation clean. I was recognized by the global CEO in a company worldwide congress due to the excellence in crisis management.

Areas of responsibility:ControllingAccountingTreasuryCredit and CollectionLegalTaxIT/ ISGeneral ServicesCustomer SupplyQuality/ Regulatory/ CRMDemand PlanningAchievements: Natural leadership recognized by the company. We kept the growth momentum on the level of 30% these months, and I guaranteed stability for Brazil and a smooth transition in a very turbulent moment for Beiersdorf, when the board member responsible for Americas arrived and our Brazilian CEO left the company. The vision of this new board member was not in accordance to the company’s and after this 7 months he left Beiersdorf. After this experience, I was recognized as a good leader and promoted to the Country Manager position in Venezuela.Creation of Legal and Compliance Department, in order to have internal expertise to deal with regulatory, tax, labor and advertising. Avoidance of third party consult and services, reducing substantially the expenses. Avoidance of litigations due to the centralization of checks prior to take risky decisions. Internal compliance with the international rules and audit procedures. External compliance with laws and regulations were granted.Creation of an F&A structure developing and bringing from the market high performance professionals in IT (implementation of SAP), Treasury, Controlling, Accounting and Tax.Creation of Business Controlling area, working as business partners to: Supply Chain, Manufacturing, Sales, Marketing, HR and Strategic Planning, aiming speed, accuracy, transparency and achievement of KPIs + BPIs.Reduce general expenses and investments on the trade constantly, also reducing the collection time. I was able to improve the forecast accuracy and service level through the implementation of the S&OP program and CPFR.Company grew 15% CAGR and bottom line from negative to high single digit, ahead of expectations for Brazil.

Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos