Responsible for consolidating Tátil's creative excellence, reinforcing its prominent position in the Brazilian market and expanding its growth in the international market;Integrate strategic-creative processes ensuring delivery of excellence, aligned with the strategic and commercial vision;Boost the entire Tátil team by fostering a high performance culture. Lead the process of building and constantly evolving products, ensuring the best connection with the strategic vision and market demands;Lead the design of the new operational model, implementing processes and routines that guarantee integrated and multidisciplinary work;Lead and inspire the Tactile team in projects, customers and internal processes, strengthening collaborative, experimental work and empathy between teams, as a way to consolidate a high performance culture.

Creative Director of the São Paulo team managing the fee for Skol - Ambev's most valuable brand - in packaging, language and branding experience projects. Creative Director of the Natura team in branding, language, packaging and branding experience projects for the brand area and sub-brands, with Natura Ekos Amazônia among them.Creative Director of the Danone Brand Global Repositioning Project, comprising new branding, design, packaging, communication and brand experience guidelines for over 40 countries.Partner and Creative Director of Tátil — Rio de Janeiro and São Paulo — leading clients and branding projects in Brazil, USA and Europe.

Creative Director of the Coca-Cola team, he managed branding, language, packaging and retail experience projects for Coca-Cola Brazil's Brand, Design, Marketing and Shopper areas. Responsible for creative leadership in global projects for the company's main business units (USA, Europe and Latin America). Among the most relevant, global redesign of Coca-Cola packaging (one Brand strategy), creation of a visual identity system for the Rio 2016 Olympic Games and compliance / development of the FIFA World Cup 2014 visual identity system.

Creative manager of the São Paulo team during the development process of the Rio 2016 Olympic and Paralympic Games winning brand *. Creative manager of the Philips graphic team for the development of retail experience projects for Philips Brasil and their submerged companies in different business units. Creative manager of Natura's graphic team in language, packaging and branding projects for sub-brands in the brand's personal care and perfumery units.

Creative manager of the retail experience fee team for Nokia Brazil and Latin America. Development of Visual language, pop elements portfolios, guidelines for dissemination and compliance. Creative manager in visual language projects and packaging for Natura and their sub-brands. Creative manager in retail experience and packaging projects for Procter Brazil and Lat Am.

Responsible for Rio de Janeiro's creative team in brand expression projects. Developed several annual and accounting reports for brands, such as B2W and Unibanco. He also led branding projects, expressions and packaging systems for brands such as Coca-Cola and P&G in Brazil and Latin America.

Creation of retail experience projects for Nokia in Brazil and Latin America. Development of visual language and point of sales portfolios for several launches of the brand. Creation of elements for the internal communication fee for Banco Real. Packaging and visual language projects for the Natura brand, from commemorative campaigns to new product launches.

As a senior graphic designer, he was responsible for several projects, in the music industry, for brands such as Sony Music, Warner Music, Universal Music and independent labels. He created graphic projects, directing photographic productions for albums and collections of several Brazilian artists, such as Caetano Veloso and Miucha. In the publishing industry, he developed several book projects for publishers, such as Editora Objetiva and Cultura Inglesa.

Originally, as a graphic designer, he led a multidisciplinary team, developing audiovisual training content for companies, such as Caixa Econômica Federal and Varig. Development of visual guidelines, illustrations and storyboards for videos and 3D animations. In the period of two years, he became a partner and accountable for the creative management of the team and direct interface with clients.