Ricardo Castillo-Argüello Email and Phone Number
During my 25+ years of combined strategy communications, economic development and journalism experience across the US, Canada, Latin America, Europe and the Middle East, I have advised at the highest levels on projects with multinational corporations, multilateral financing institutions, nongovernmental organizations, and non-profits in a wide range of industries, such as telecoms, energy, agribusiness, tourism, the arts, charities, and humanitarian aid. I practice marketing communications not as a specialization but rather as a collection of skills and disparate knowledge brought together when building proactive reputation campaigns, creating and embedding narratives or executing complex change communications programs. I assist high-profile brand repositioning activities in media relations, crisis management, internal communications, stakeholder management, content production, and leadership coaching.As a former business journalist with major news organizations, I work with subject matter experts to transform complex business and financial information into explicit, crisp content for editorial products that make an impact across audiences. I am also a certified ESG specialist with knowledge of investment perspectives, disclosure and reporting standards, corporate and board governance, social activism, and public environmental law.I have had fun wearing all kinds of hats and not being afraid to make my hat collection my brand. Not getting bogged down in labels and embracing a sort of professional fluidity has been an exercise in freedom.My keen interest in geopolitical dynamics, just sustainability, business innovation and economic development equals my swotting detours into literature, music, the visual arts and architecture. I like to think that one common thread running through is the ability to offer and simultaneously extract value in each circumstance and that I’ve somehow kept true to a creative identity.
Sensi Design Studio +
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Business Strategy And Communications AdvisorSensi Design Studio + Jan 2023 - PresentCalgary, Alberta, CanadaI am fortunate to be involved in the initial phases of an architecture and interior design firm owned and led by women. I offer advice on brand positioning, client communications, and short—and long-term business strategies, identify potential clients, and explore new business opportunities. Drove the company's website design, content and development and led brand positioning and identity strategy. Elevated Studio's brand presence with new clients, including major commercial building developers in Calgary, as well as high-end, luxury market residential. -
Sustainability Engagement And Communications AdvisorVarious Companies May 2007 - PresentI have been involved in sustainability-related roles since the mid-2000s when the ESG term first appeared in a UN manifest. My work with NGOs and EPFIs (Equator Principles Financial Institutions) involved environmental and social impact assessments, effectively consulting with local communities, and mitigating impacts before institutions like The World Bank Group’s IFC and MIGA facilitated funds. As an ESG-certified professional with expertise in investment perspectives, reporting standards, governance, social activism, and environmental law, I lead the restructuring of communications teams to work more effectively with investor relations and HR teams in order to achieve greater consistency and transparency in the ESG process. I simplify complex information into MD&As and ESG reports and create marketing assets to promote and clarify a brand's ESG strategy for all stakeholders. Additionally, I assist in generating employee commitment towards ESG goals. -
Executive DirectorKiyooka Ohe Arts Centre Jan 2019 - Oct 2022Springbank, AlbertaWorked closely with Harry Kiyooka and Katie Ohe, two prominent contemporary Canadian artists, to bring to life one of the largest art-in-nature sculpture parks in Western Canada. I was responsible for implementing the strategic direction of the project set by the Board and managing all operational aspects, including marketing and branding, relationship building, fundraising, and program development. With the Board, founders and an army of volunteers and collaborators, we successfully raised the profile of the sculpture park and obtained support from art advocates, artists, corporate patrons, civil society associations, high-net-worth individuals, government officials, grant and philanthropic entities.Founder Katie Ohe generously said: “Ricardo’s talents and clear direction put KOAC on its feet and forged a strong confidence for KOAC’s existence and survival. His guidance has paved the way for our vision of a future world-class art and sculpture centre.” -
Board Of DirectorsKiyooka Ohe Arts Centre Jan 2015 - Dec 2018Springbank, Alberta -
Senior Practice Advisor - Business Strategy And Corporate CommunicationsInternational Advisory, Products And Systems (Iaps), Washington, Dc. Apr 2013 - Nov 2018Calgary, Multiple LocationsAs part of a global management consulting team, led and advised on the development of external and internal communications and branding strategies to enhance the effectiveness of business processes and operations of nonprofits and humanitarian aid delivery institutions. *Executed branding and government and community relations. *Managed successful internal communications, crisis management, and change projects with cross-functional partners - senior management, operations, and HR. *Assessed political, economic, social and technological challenges for clients’ strategies. *Provided stakeholder and community engagement planning and management to transform small business organizations and communities into partners for economic growth. -
Business And General Assignment JournalistInternational News And Business Publications Jan 1992 - Sep 2014Latin America, Usa, Europe- The Economist, freelance news reporter – Central America, US West Coast, Western Canada - The Washington Post. News Reporter – Central America, Miami, Washington DC.- US News - Reporter, Miami.- Bloomberg News - Central America- The Miami Herald, City Desk Editor – Miami - Dow Jones' AmericaEconomia. Business and Political contributor. Lat Am region.- Latin Trade Magazine. Business and Politics. Lat Am Region. - CentralAmericaToday - Editor, writer, analyst and Editorial Board. Central America Region.- Al Jazeera English. TV reporter. Central America.- CommunicationsWeek International. Editor/Assistant Publisher - Washington, DC, London, Miami, Sao Paulo.
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Country Communications Director, Competitiveness Commissions ProgramsThe World Bank Apr 2007 - Jul 2012Latin American RegionSuccessfully brought together private sector executives, market investors, and government officials to discuss national economic development plans, solidify export-oriented economic clusters, increase foreign direct investment (FDI), and improve developing countries' overall economic competitiveness and perception as investment destinations.Supported foreign investment attraction goals and competitiveness strategies with national and local marketing and PR campaigns, from planning to message development to distribution channels.
Ricardo Castillo-Argüello Skills
Ricardo Castillo-Argüello Education Details
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International Business/Trade/Commerce -
Political Science And International Relations. -
Executive Arts And Cultural Organizations Management -
Behavioural Economics And Change Communications Psychology -
Latin American Studies -
Esg Risks And Opportunities
Frequently Asked Questions about Ricardo Castillo-Argüello
What company does Ricardo Castillo-Argüello work for?
Ricardo Castillo-Argüello works for Sensi Design Studio +
What is Ricardo Castillo-Argüello's role at the current company?
Ricardo Castillo-Argüello's current role is MBA | Marketing Communications Executive | Sustainability ESG Engagement | Writer and Editor..
What schools did Ricardo Castillo-Argüello attend?
Ricardo Castillo-Argüello attended University Of Miami Herbert Business School, Florida International University, Haskayne School Of Business, University Of Miami Herbert Business School, Florida International University, Wharton Executive Education.
What are some of Ricardo Castillo-Argüello's interests?
Ricardo Castillo-Argüello has interest in Arts And Culture.
What skills is Ricardo Castillo-Argüello known for?
Ricardo Castillo-Argüello has skills like Corporate Communications, Strategic Communications, Strategy, Journalism, Public Relations, International Relations, Editorial, Editing, Internal Communications, Fundraising, Spanish, Storytelling.
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